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Iphone 12 Screen Protector

Fail

The average product has 113,611 reviews to catch up to, so Iphone 12 Screen Protector is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£395K/yr337K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
86%top-5 click share · 6 brands · 10 sellers

Flapen Score

Iphone 12 Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 12 Screen Protector is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 12 Screen Protector 337K times last year and spent an estimated £395K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 27.4% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
27.4%
Market size, estimated
£395Ka year
Peak month
December4.5× the quietest month
Top search term
iphone 12 screen protector221K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £2.70 to £5.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £4.28 that is £34K to £43K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£2.70–£5.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£34K–£43K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #163 within Maintenance, Upkeep & Repairs. It carries 113,611 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#163in Maintenance, Upkeep & Repairs
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
113,611per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Iphone 12 Screen Protector products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£40K£79K£119K£158K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • 4youquality59%
  • NEW'C18%
  • JETech13%
  • TOCOL4%
  • Ailun4%
  • gueche2%

Demand

Iphone 12 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Iphone 12 Screen Protector search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone 12 screen protector221K/yr
  • iphone 12 pro screen protector45K/yr
  • screen protector iphone 1233K/yr
  • apple i 12 phone screen protector8K/yr
  • iphone 12 glass screen protector6K/yr
  • screen protector iphone 12 pro5K/yr
  • screen protector for iphone 124K/yr
  • iphone 12pro screen protector3K/yr
  • screen protector 124K/yr
  • iphone 12 tempered glass screen protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Screen Protector

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 12 Screen Protector questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data