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Iphone 12 Pro Max Screen Protector

Fail

The average product has 99,282 reviews to catch up to, so Iphone 12 Pro Max Screen Protector is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£98K/yr89K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
85%top-5 click share · 9 brands · 13 sellers

Flapen Score

Iphone 12 Pro Max Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 12 Pro Max Screen Protector is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Pro Max Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 12 Pro Max Screen Protector 89K times last year and spent an estimated £98K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

23.0% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
23.0%
Market size, estimated
£98Ka year
Peak month
September1.8× the quietest month
Top search term
iphone 12 pro max screen protector69K searches a year

02 · Price

A sale here is worth £4.81.

Listings sell for £4.81 on average, from £2.47 to £10.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £4.81 that is £6K to £7K a year per listing.

Average price
£4.81under the $15 to $100 sweet spot
Price range
£2.47–£10.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Grips. It carries 99,282 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#404in Grips
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
99,282per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Iphone 12 Pro Max Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • 4youquality48%
  • NEW'C18%
  • TOCOL15%
  • JETech8%
  • Whioltl3%
  • MAYtobe2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Iphone 12 Pro Max Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Iphone 12 Pro Max Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro max screen protector69K/yr
  • 12 pro max screen protector8K/yr
  • screen protector iphone 12 pro max6K/yr
  • screen protector 12 pro max5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Pro Max Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+1.17

Bad quality

Rubbish

very disappointing quality

Durability19%−0.06

can break or shatter easily after one drop

all of them cracked easily

It barely lasted a day

Defective Material/Parts14%−0.10

Cut out part incorrect

Instructions/User Manual/Troubleshooting14%−0.10

The instructions were extremely unclear

Value For Money12%−0.09

Not worth the money at all

A complete waste of money

Love

Quality-Overall41%+1.17

Good quality, easy to apply

Awesome quality

Very good quality and fit phone

Drop/Impact Protection17%+1.67

Great protector

Good screen protector

It provides great protection against scratches and fingerprints, keeping the screen looking brand new

Size-Overall12%+0.49

Correct size

Good size to Iphone 12 pro max

Great fit

Ease Of Use12%+1.11

Easy to use

easy to apply

Very easy to put on

Value For Money6%−0.09

Great value for money

excellent value for money

For the price is great

Return

1.1% Return rate 73% Fixable by listing

Size-Overall66%██▇█▇▇
Compatibility-Overall9%▁▆▅▁▄█
Advertised Vs Actual Product4%▇▆▁▁█▁
Functionality-Overall4%█▁▆▇▅▆
Display-Overall3%▆▁▇█▁▁

FAQ

Common Iphone 12 Pro Max Screen Protector questions

Answered from the same tracked data.