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Iphone 12 Pro Max Case

Fail

Prices span $3.49–$11.58, mostly outside the sweet spot, so Iphone 12 Pro Max Case is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£170K/yr609K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
58%top-5 click share · 18 brands · 29 sellers

Flapen Score

Iphone 12 Pro Max Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 12 Pro Max Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Pro Max Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 12 Pro Max Case 609K times last year and spent an estimated £170K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
3.8%
Market size, estimated
£170Ka year
Peak month
December1.7× the quietest month
Top search term
iphone 12 pro max case428K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.49 to £11.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.49–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,220 within Cases & Covers. It carries 16,490 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#1,220in Cases & Covers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,490per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Iphone 12 Pro Max Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

29

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

  • TOCOL25%
  • FNTCASE15%
  • Voyahülle11%
  • JETech8%
  • YATWIN7%
  • KPPIT5%

Demand

Iphone 12 Pro Max Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Iphone 12 Pro Max Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro max case428K/yr
  • 12 pro max phone case30K/yr
  • iphone 12 pro max phone case27K/yr
  • iphone 12 pro max case magsafe25K/yr
  • phone case iphone 12 pro max20K/yr
  • i phone 12 pro max case10K/yr
  • iphone 12pro max case9K/yr
  • phone case 12 pro max8K/yr
  • iphone 12 pro max magsafe case8K/yr
  • 12 pro max case8K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Pro Max Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.92

Bad Quality, don't buy it

Rubbish

Size-Overall11%+0.86

it doesnt fit the phone properly

does not fit despite ordering correct size

Charging10%−0.05

However, although it would appear to be a mag charger, if you have the kind of docking station on your desk that I do where the phone leans against the charging pad, the ridge around the rear of the case prevents the case's charging ring from making physical contact with the charging pad and therefore it can't charge

Can't charge on a docking station

However, the material feels flimsy around the charging port and volume buttons

Value For Money8%+0.37

Not worth the money

Its just not worth the money I expected the case to cover my screen it only covers the back of the phone not much good when your screen is exposed especially for the price you would expect the whole screen to be covered there are better cases on the market

Touch/Button Controls8%−0.09

The buttons on the side are solid so when you press them they do not touch the phone buttons so is totally useless

Love

Size-Overall22%+0.86

Fits phone perfectly

Fits perfectly

it fits Like a glove

Quality-Overall20%+1.92

Good quality, very quick delivery

Great quality

Phone case is to a high quality

Value For Money12%+0.37

Value for money

Good value

Great value

Drop/Impact Protection8%−0.05

Solid Protection with Practical Features That Make Everyday Use Easier

good general protection

Actual protects your phone well

Strength6%+0.11

Solid case

Robust

the case feels strong

Return

1.9% Return rate 73% Fixable by listing

Size-Overall54%▆▆█▆▇▇

it doesnt fit the phone properly

does not fit despite ordering correct size

Color7%█▅▂▆▅▄
Quality-Overall6%▄█▃▃▄▄

Bad Quality, don't buy it

Rubbish

Compatibility-Overall5%▁▄▄▃▁█
Touch/Button Controls4%▄▆▂█▃█

The buttons on the side are solid so when you press them they do not touch the phone buttons so is totally useless

FAQ

Common Iphone 12 Pro Max Case questions

Answered from the same tracked data.