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Iphone 12 Mini Screen Protector

Fail

Prices span $2.41–$6.05, mostly outside the sweet spot, so Iphone 12 Mini Screen Protector is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£57K/yr49K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
89%top-5 click share · 6 brands · 8 sellers

Flapen Score

Iphone 12 Mini Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 12 Mini Screen Protector is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Mini Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 12 Mini Screen Protector 49K times last year and spent an estimated £57K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

29.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
29.1%
Market size, estimated
£57Ka year
Peak month
December1.7× the quietest month
Top search term
iphone 12 mini screen protector44K searches a year

02 · Price

A sale here is worth £4.03.

Listings sell for £4.03 on average, from £2.41 to £6.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £4.03 that is £5K to £6K a year per listing.

Average price
£4.03under the $15 to $100 sweet spot
Price range
£2.41–£6.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #564 within Maintenance, Upkeep & Repairs. It carries 44,412 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#564in Maintenance, Upkeep & Repairs
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
44,412per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Iphone 12 Mini Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • 4youquality51%
  • NEW'C29%
  • JETech9%
  • TOCOL6%
  • gueche3%
  • TECHGEAR2%
  • Open — no brand owns it (0%)

Demand

Iphone 12 Mini Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25DecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Mini Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall33%−0.16

Interferes with Face ID

Functionality-Overall17%−0.08

Doesnt work

Quality-Overall17%−0.16

Utter piece of junk

Adhesion/Stickiness11%+0.09

which isnt sticking at all

it still has parts that wouldnt stick

Love

Quality-Overall21%−0.16

seems like a good kit

Good Quality

Great product

Value For Money17%+1.69

good value for money

Worth the money

a great price

Drop/Impact Protection15%−0.07

Highly recommend this screen protector

On many an occasion it has protected my iphone screen from cracking

Seems to work well in not cracking his screen

Ease Of Use14%+0.34

Easy to use

so easy to put on

Easy to fit

Size-Overall10%+0.93

which fits perfectly

Easy to fit

Fits well good price easy to use

Return

0.9% Return rate 75% Fixable by listing

Size-Overall75%▆█▇█▆▆
Compatibility-Overall7%▁▁█▁▇█
Touch Screen6%▁▄▁▁▃█
Adhesion/Stickiness3%█▁▁▁▁▁

which isnt sticking at all

it still has parts that wouldnt stick

Drop/Impact Protection3%▁▁█▁▇▁

FAQ

Common Iphone 12 Mini Screen Protector questions

Answered from the same tracked data.