Iphone 12 Full Body Case
FailShoppers spend only $48K a year here, so Iphone 12 Full Body Case is a Fail.
- Flapen Score
- 41 / 100Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 4441
- Market size
- £48K/yr49K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 29 sellers
Flapen Score
Iphone 12 Full Body Case against its category
The dotted line is the Electronics & Photo average. Past it, Iphone 12 Full Body Case is stronger. Inside it, weaker.
Market
The Iphone 12 Full Body Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iphone 12 Full Body Case 49K times last year and spent an estimated £48K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £48Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- otterbox iphone 12 case10K searches a year
02 · Price
A sale here is worth £13.76.
Listings sell for £13.76 on average, from £4.89 to £30.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.76 that is £0 to £1K a year per listing.
- Average price
- £13.76under the $15 to $100 sweet spot
- Price range
- £4.89–£30.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #4,234 within Cases & Covers. It carries 26,978 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #4,234in Cases & Covers
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 26,978per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Iphone 12 Full Body Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OtterBox Commuter Case for iPhone 12 / iPhone 12 Pro Shockproof Drop proof Rugged Protective Case 3x Tested to Military Standard Antimicrobial Protection Black
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 981
- Age
- 5y ago

OtterBox Symmetry Case for iPhone 12 / iPhone 12 Pro Shockproof Drop proof Protective Thin Case 3x Tested to Military Standard Antimicrobial Protection Black
- Price
- £19.93
- Rating
- 4.5/5
- Reviews
- 6,593
- Age
- 5y ago

Diaclara Designed for iPhone 12/12 Pro Case Full Body Rugged Case with Built-in Screen Protector Camera Protection Shockproof Phone Cover for iPhone 12/12 Pro 6.1 (Black)
- Price
- £11.06
- Rating
- 4.3/5
- Reviews
- 67,610
- Age
- 5y ago

OtterBox Sleek Series Case Shockproof Drop proof Ultra-Slim Protective Thin Case Tested to Military Standard No Retail Packaging Clear iPhone 12 / iPhone 12 Pro
- Price
- £14.28
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 5y ago

OtterBox Commuter Case for iPhone 12 / iPhone 12 Pro Shockproof Drop proof Rugged Protective Case 3x Tested to Military Standard Antimicrobial Protection Black No Retail Packaging
- Price
- £16.24
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 5y ago
Trending
90-day click momentum![Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black](https://m.media-amazon.com/images/I/41qmUWg4unL.jpg)
Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago

OtterBox Defender Series Screenless Edition Case for iPhone 12 & iPhone 12 Pro (Only) - Case Only - Non-Retail Packaging - Baby Blue Jeans (Blue)
- Price
- £30.39
- Rating
- 4.7/5
- Reviews
- 772
- Age
- 2y ago

OtterBox Symmetry Series Case for iPhone 12 & iPhone 12 PRO (ONLY) Non-Retail Packaging - (Starry Eyed)
- Price
- £17.90
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 2y ago

OtterBox Commuter Series Case for iPhone 12 & iPhone 12 Pro (Only) - with Cleaning Cloth - Non-Retail Packaging - Bespoke Way (Blue)
- Price
- £20.04
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2y ago

Skyhewen for iPhone 12 Case Built-in Screen Protector 360Full Body Military Grade Drop Protection Transparent Silicone Rugged Bumper Cover Clear Phone Case for iPhone 12 Black
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch date![Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black](https://m.media-amazon.com/images/I/41qmUWg4unL.jpg)
Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago

Voyahülle Clear Case for iPhone 12/12 Pro Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 12/12 Pro - Clear
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 1,155
- Age
- 1y ago

Mootobo iPhone 12 Case 6.1 inch Military-Grade Protection 360 Full Body Frosted Translucent Back Phone Cover Anti-Fingerprint Slim Shockproof Phone Case for iPhone 12 Black
- Price
- £5.54
- Rating
- 4.5/5
- Reviews
- 3,263
- Age
- 2y ago

Skyhewen for iPhone 12 Case Built-in Screen Protector 360Full Body Military Grade Drop Protection Transparent Silicone Rugged Bumper Cover Clear Phone Case for iPhone 12 Black
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago

OtterBox Defender Series Screenless Edition Case for iPhone 12 & iPhone 12 Pro (Only) - Case Only - Non-Retail Packaging - Baby Blue Jeans (Blue)
- Price
- £30.39
- Rating
- 4.7/5
- Reviews
- 772
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
8%
- OtterBox70%
- Diaclara10%
- Miracase7%
- Skyhewen3%
- NTG2%
- Mootobo1%
- Open — no brand owns it (7 brands, 8%)
Demand
Iphone 12 Full Body Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Iphone 12 Full Body Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- otterbox iphone 12 case10K/yr
- otterbox iphone 126K/yr
- iphone 12 rugged case6K/yr
- iphone 12 case otterbox5K/yr
- iphone 12 full body case5K/yr
- iphone 12 otterbox case4K/yr
- iphone 12 360 full body case4K/yr
- iphone 12 360 case3K/yr
- otterbox iphone 12 pro case2K/yr
- iphone 12 pro case otterbox2K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone 12 Full Body Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
cheaply made for price
Not great quality
has now broken
not as durable as described
Would not last long
Doesn't protect your phone
not very protective
Not very protective if phone dropped
cheaply made for price
No great for value
Not worth the money
Did not fit and very flimsy
Avoid - poor fitting - disappointed
Love
Good quality case
It's well made
Extremely good quality
Tough
I bought this cover because of it's robust attributes
Sturdy and good looking case
Very well designed protective case that is both smart and strong
this protects it really well
Actual protects your phone well
I feel this is definitely good value for money
Good value
Very good value for money too
Durable and good looking case
Lasted me over 2+ years
If your looking for a really durable case thats easy to use
Return
2.0% Return rate 64% Fixable by listing
Did not fit and very flimsy
Avoid - poor fitting - disappointed
unfortunately this item is no longer MagSafe compatible
Im hoping it wont turn yellow in a years time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone 12 Full Body Case questions
Answered from the same tracked data.









