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Iphone 12 Case with Card Holder

Fail

Shoppers spend an estimated $50K a year here, so Iphone 12 Case with Card Holder is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£50K/yr161K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
40%top-5 click share · 30 brands · 40 sellers

Flapen Score

Iphone 12 Case with Card Holder against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 12 Case with Card Holder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Case with Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 12 Case with Card Holder 161K times last year and spent an estimated £50K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
3.6%
Market size, estimated
£50Ka year
Peak month
September1.8× the quietest month
Top search term
iphone 12 case with card holder65K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £5.01 to £16.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.52 that is £0 to £852 a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£5.01–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£852
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,756 within Cases & Covers. It carries 1,794 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,756in Cases & Covers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,794per listing
Listings tracked
44

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Iphone 12 Case with Card Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Est. top-5 brand share

63%

Top 20: 94%

Est. top-5 click share

40%

Top 20: 79%

Open market

33%

  • TECHGEAR19%
  • Coolden18%
  • iCatchy11%
  • JETech10%
  • Kuafcase5%
  • Vofolen4%

Demand

Iphone 12 Case with Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Iphone 12 Case with Card Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone 12 case with card holder65K/yr
  • iphone 12 wallet case22K/yr
  • iphone 12 flip case18K/yr
  • iphone 12 cases wallet8K/yr
  • iphone 12 phone case with card holder12K/yr
  • iphone 12 pro case with card holder10K/yr
  • iphone 12 wallet cases for women7K/yr
  • iphone 12 case wallet6K/yr
  • iphone 12 flip phone case5K/yr
  • iphone 12 wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Case with Card Holder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Its much too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 12 Case with Card Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data