Iphone 12 Case
MaybeReturns run at only 1.3% of orders. But prices span $2.73–$13.39, mostly outside the sweet spot, so Iphone 12 Case is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 4450
- Market size
- £685K/yr2.1M searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 30 sellers
Flapen Score
Iphone 12 Case against its category
The dotted line is the Electronics & Photo average. Past it, Iphone 12 Case is stronger. Inside it, weaker.
Market
The Iphone 12 Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iphone 12 Case 2.1M times last year and spent an estimated £685K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £685K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £685Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- iphone 12 case1.2M searches a year
02 · Price
A sale here is worth £7.05.
Listings sell for £7.05 on average, from £2.73 to £13.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £7.05 that is £14K to £18K a year per listing.
- Average price
- £7.05under the $15 to $100 sweet spot
- Price range
- £2.73–£13.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£18K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #270 within Cases & Covers. It carries 20,535 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #270in Cases & Covers
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 20,535per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Iphone 12 Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TOCOL Magnetic for iPhone 12 Case 6.1-Inch Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Drop Tested Shockproof Slim Translucent Matte Back Phone Cover Black
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 65,851
- Age
- 2y ago

Voyahülle Clear Case for iPhone 12/12 Pro Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 12/12 Pro - Clear
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 1,155
- Age
- 1y ago

TQIAHF Magnetic Phone Case for iPhone 12/iPhone 12 Pro Case with 2 Tempered Glass Screen Protector Compatible with MagSafe Military Grade Translucent Matte Phone Cover for iPhone 12/12 Pro Black
- Price
- £6.15
- Rating
- 4.6/5
- Reviews
- 1,041
- Age
- 1y ago

Vancle iPhone 12 Case Ultra Slim Anti-Scratch Shockproof Bumper Cover (Black)
- Price
- £3.54
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1y ago

JETech Magnetic Case for iPhone 12/12 Pro 6.1-Inch Compatible with MagSafe Translucent Matte Back Slim Shockproof Phone Cover (Black)
- Price
- £8.54
- Rating
- 4.5/5
- Reviews
- 12,262
- Age
- 3y ago
Trending
90-day click momentum
FLLAO for iPhone 12 Case Magnetic Bumper Phone Case with 2 Tempered Glass Screen Protector Full Camera Protection Military-Grade Shockproof Slim Translucent Matte Cover Black
- Price
- £6.74
- Rating
- 4.5/5
- Reviews
- 3,204
- Age
- 4mo ago
![Qasyfanc for iPhone 12 Case with MagSafe Privacy Screen Protectors X2 [Camera Protection] [15FT Military Drop Protection] Magnetic Translucent Matte Back Shockproof Phone Cover 6.1 Black](https://m.media-amazon.com/images/I/41FcnNAbtoL.jpg)
Qasyfanc for iPhone 12 Case with MagSafe Privacy Screen Protectors X2 [Camera Protection] [15FT Military Drop Protection] Magnetic Translucent Matte Back Shockproof Phone Cover 6.1 Black
- Price
- £7.25
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 5mo ago

Vancle iPhone 12 Case Ultra Slim Anti-Scratch Shockproof Bumper Cover (Black)
- Price
- £3.54
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1y ago
![Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black](https://m.media-amazon.com/images/I/41qmUWg4unL.jpg)
Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago
![Miracase Compatible with iPhone 12/12 Pro Case 6.1 inch [Built-in Glass Screen Protector] Full Body Rubber Bumper Case Cover (Black)](https://m.media-amazon.com/images/I/41LldPPQVFL.jpg)
Miracase Compatible with iPhone 12/12 Pro Case 6.1 inch [Built-in Glass Screen Protector] Full Body Rubber Bumper Case Cover (Black)
- Price
- £12.06
- Rating
- 4.3/5
- Reviews
- 118,089
- Age
- 5y ago
Newest
by launch date
FLLAO for iPhone 12 Case Magnetic Bumper Phone Case with 2 Tempered Glass Screen Protector Full Camera Protection Military-Grade Shockproof Slim Translucent Matte Cover Black
- Price
- £6.74
- Rating
- 4.5/5
- Reviews
- 3,204
- Age
- 4mo ago
![Qasyfanc for iPhone 12 Case with MagSafe Privacy Screen Protectors X2 [Camera Protection] [15FT Military Drop Protection] Magnetic Translucent Matte Back Shockproof Phone Cover 6.1 Black](https://m.media-amazon.com/images/I/41FcnNAbtoL.jpg)
Qasyfanc for iPhone 12 Case with MagSafe Privacy Screen Protectors X2 [Camera Protection] [15FT Military Drop Protection] Magnetic Translucent Matte Back Shockproof Phone Cover 6.1 Black
- Price
- £7.25
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 5mo ago
![Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black](https://m.media-amazon.com/images/I/41qmUWg4unL.jpg)
Miracase for iPhone 12/12 Pro Case [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim 12/12 Pro Phone Case 6.1 - Black
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago

Voyahülle Clear Case for iPhone 12/12 Pro Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 12/12 Pro - Clear
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 1,155
- Age
- 1y ago
![Yisica Magnetic Case for iPhone 12 Case [Compatible with MagSafe] Drop Protection Skin-Friendly Shockproof Protective Translucent Matte Cover for iPhone 12 Black](https://m.media-amazon.com/images/I/41Rjub7oLGL.jpg)
Yisica Magnetic Case for iPhone 12 Case [Compatible with MagSafe] Drop Protection Skin-Friendly Shockproof Protective Translucent Matte Cover for iPhone 12 Black
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
30
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
34%
- TOCOL22%
- Voyahülle10%
- JETech10%
- TQIAHF9%
- Vancle9%
- Miracase6%
Demand
Iphone 12 Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Iphone 12 Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iphone 12 case1.2M/yr
- iphone 12 pro case295K/yr
- iphone 12 phone case163K/yr
- phone case iphone 12136K/yr
- i phone 12 case67K/yr
- iphone 12 case and screen protector35K/yr
- iphone 12 magsafe case35K/yr
- iphone 12 cases25K/yr
- iphone 12 cover24K/yr
- iphone case 1225K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone 12 Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
found a little small
does not fit my iPhone 12
Not fit for purpose
Not great quality
Cheap
cheaply made for price
Only lasted for 14 months
Phone broke first day of use with this case
One month in it ripped
False photos
Please dont be fooled by this image all that you get is the back piece in the photo not 2/3 sections
Description misleading
cheaply made for price
feels more expensive than price tag
Overall waste of money
Love
arrived on time and good quality
Amazing Quality
Quality of case is ok
Good value for money
Great value
Good price
Excellent fit
Easy to fit
fits my iphone perfect
True to their word
Product as advertised
As described
strong great protection case
Protection
protects the phone well
Return
1.3% Return rate 74% Fixable by listing
found a little small
does not fit my iPhone 12
Not fit for purpose
Im hoping it wont turn yellow in a years time
Went yellow
Not great quality
Cheap
cheaply made for price
it makes the buttons about 3x harder to press
Stinks + Makes buttons hard to press
It renders the phone unusable as the touchscreen doesnt work without extra pressure
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone 12 Case questions
Answered from the same tracked data.









