Is iphone 11 screen protector full coverage profitable to sell on Amazon United Kingdom?

The niche generates £491K/yr across 10 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (41/100).

How competitive is the iphone 11 screen protector full coverage niche?

7 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in iphone 11 screen protector full coverage?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.

When does demand for iphone 11 screen protector full coverage peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the iphone 11 screen protector full coverage niche?

Listings span £2.60–£5.44; the average listing price is £3.94 (sweet spot $15–$100). The average incumbent carries 158,789 reviews — the moat a new listing must climb.

iphone 11 screen protector full coverage

Skip it

A deep review moat (158,789 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible29.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Good£491K

£491K/yr · 419K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Avg price

Bad£3.94

avg listing price — sweet spot $15–$100

Review moat

Bad158,789

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.60–£5.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iphone 11 screen protector full coverage is a £491K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

iphone 11 screen protector full coverage market data

Units sold / yr: 100K–125K; avg 10,000–12,500/product
Revenue / yr: £394K–£493K; units × avg price
Conversion rate: 29.7%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 212 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4youquality44%
NEW'C23%
New Horrizon15%
JETech9%
Ailun4%
TOCOL3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top iphone 11 screen protector full coverage search terms

iphone 11 screen protector257K/yr -10.9%26.9% conv.
iphone xr screen protector70K/yr -11.5%26.5% conv.
screen protector iphone 1139K/yr -19.3%23.1% conv.
apple i 11 phone screen protector7K/yr +191.1%25.2% conv.
iphone 11 glass screen protector7K/yr -23.7%24.2% conv.
screen protector iphone xr7K/yr -31.6%26.2% conv.
screen protector for iphone 115K/yr -7.8%23.6% conv.
iphone 11 tempered glass screen protector3K/yr -16.8%23.7% conv.
iphone screen protector 115K/yr -37.4%22.2% conv.
apple iphone xr screen protector4K/yr -34.3%28.5% conv.

All search terms

Top iphone 11 screen protector full coverage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NEWC 3 Pack Designed for iPhone 11 and iPhone XR Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant

NEW'C£4.734.3★189,373 rev

4youquality [3-Pack][Full Coverage] Screen Protector for iPhone XR & iPhone 11 Tempered Glass Film [Full Coverage][Impact-Resistant][Anti-Shatter]

4youquality£4.254.4★37,284 rev

New Horrizon [6-Pack Screen Protectors for iPhone 11 and iPhone XR 6.1-Inch Tempered Glass Film Anti-Scratch Anti-Shatter Lifetime Support (iPhone11/Xr)

New Horrizon£2.604.3★3,362 rev

4youquality [4-Pack Screen Protector for iPhone 11 and iPhone XR 6.1-Inch Tempered Glass Film [LifetimeSupport][Anti-Scratch][Anti-Shatter]

4youquality£3.404.4★25,869 rev

JETech Screen Protector for iPhone 11 and iPhone XR 6.1-Inch Tempered Glass Film 2-Pack

JETech£5.374.6★602,206 rev

Newest

by launch date

TOCOL 2 Pack for iPhone 11/iPhone XR Screen Protector 6.1-Inch Instant Installation 16FT Military Grade Shatterproof Tempered Glass Case Friendly HD Clear Coverage Protection

TOCOL£5.4449,279 rev

1y ago

New Horrizon [6-Pack Screen Protectors for iPhone 11 and iPhone XR 6.1-Inch Tempered Glass Film Anti-Scratch Anti-Shatter Lifetime Support (iPhone11/Xr)

New Horrizon£2.603,362 rev

2y ago

4youquality [4-in-1 Screen Protector for iPhone 11 with Camera Lens Protector Tempered Glass Film 2-Pack Each [LifetimeSupport][Impact-Resistant][Anti-Scratch][Ultra-Transparent]

4youquality£2.81794 rev

3y ago

gueche [3-Pack] Compatible with Apple iPhone XR and iPhone 11 Screen Protector Tempered Glass Film 99.99% HD Clarity Screen Protector 6.1-inch Case Friendly [Easy Installation] Scratchproof

gueche£2.601,330 rev

4y ago

4youquality [4-Pack Screen Protector for iPhone 11 and iPhone XR 6.1-Inch Tempered Glass Film [LifetimeSupport][Anti-Scratch][Anti-Shatter]

4youquality£3.4025,869 rev

5y ago

What buyers say about iphone 11 screen protector full coverage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Value For Money16%

“Good value for money”

Size-Overall16%

“So easy to fit”

Drop/Impact Protection15%

“Screen protector”

Advertised Vs Actual Product9%

“Does the job”

Ease Of Use7%

“Easy to Use”

Instructions/User Manual/Troubleshooting3%

“with clear instructions”

Assembly/Installation2%

“Really easy to install”

Display Resolution2%

“I now have a nice and clear screen”

Strength1%

“Strong”

What buyers complain about

Size-Overall48%

“Too big”

Quality-Overall10%

“very poor quality, easily scratched”

Strength7%

“Broke easily”

Value For Money5%

“these are clearly cheap”

Drop/Impact Protection5%

“Im glad I didnt put them on my sons phone as they wld not have provided much protection”

Charging5%

“at no extra charge”

Compatibility-Overall3%

“Does not fit IPhone 11”

Defective Material/Parts2%

“Broken things”

Length2%

“It is too long by 4mm”

Flexibility1%

“Then the screen is too stiff so no flexibility to help guide it down”

Top return reasons

Size-Overall72%

Compatibility-Overall11%

Display-Overall3%

Quality-Overall2%

Advertised Vs Actual Product2%

Drop/Impact Protection2%