Skip to content

Iphone 11 Pro Case

Fail

Prices span $2.57–$13.65, mostly outside the sweet spot, so Iphone 11 Pro Case is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£64K/yr218K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
62%top-5 click share · 18 brands · 26 sellers

Flapen Score

Iphone 11 Pro Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 11 Pro Case is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Pro Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 11 Pro Case 218K times last year and spent an estimated £64K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
4.6%
Market size, estimated
£64Ka year
Peak month
September2.0× the quietest month
Top search term
iphone 11 pro case169K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £2.57 to £13.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.44 that is £2K to £3K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£2.57–£13.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,664 within Cases & Covers. It carries 6,108 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#1,664in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,108per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Iphone 11 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

31%

  • TOCOL21%
  • ORDA13%
  • Mootobo11%
  • YATWIN10%
  • Voyahülle7%
  • Qasyfanc7%

Demand

Iphone 11 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 11 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 pro case169K/yr
  • iphone 11 pro phone case18K/yr
  • phone case iphone 11 pro10K/yr
  • iphone 11pro case6K/yr
  • 11 pro phone case5K/yr
  • i phone 11 pro case5K/yr
  • iphone 11 pro magsafe case4K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Pro Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.27

Incorrect description

Weight Heavy17%−0.07

a bit bulky

Size-Overall17%+0.31

just the size wasnt what I needed

Love

Quality-Overall22%+0.81

equally as good as upmarket brands

Good quality

well made

Drop/Impact Protection17%+1.42

Strong case that really protects the phone

Also it helped to protect my phone when I recently dropped it

For a small case its protection is great

Size-Overall15%+0.31

Great fit

Easy to fit

fitted phone perfectly

Value For Money10%+0.80

Value for money

Good value

Pretty good value for money

Advertised Vs Actual Product9%−0.27

As advertised

As described

Came as expected

Return

2.2% Return rate 75% Fixable by listing

Size-Overall63%▇▆█▇▆▆

just the size wasnt what I needed

Compatibility-Overall12%▆█▄▄▇▅
Advertised Vs Actual Product4%▁▁▅▅█▇

Incorrect description

Grip3%▁▁▂█▄▁
Magnetic Strength/Adsorption3%▁█▇▁▇█

FAQ

Common Iphone 11 Pro Case questions

Answered from the same tracked data.