Is iphone 11 phone case profitable to sell on Amazon United Kingdom?

The niche generates £595K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (48/100).

How competitive is the iphone 11 phone case niche?

20 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in iphone 11 phone case?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.

When does demand for iphone 11 phone case peak?

Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the iphone 11 phone case niche?

Listings span £3.45–£11.88; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 19,528 reviews — the moat a new listing must climb.

iphone 11 phone case

Skip it

Prices mostly outside the sweet spot ($3.45–$11.88) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Market size

Good£595K

£595K/yr · 1.9M searches

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.48

avg listing price — sweet spot $15–$100

Review moat

Bad19,528.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Price range

Bad£3.45–£11.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iphone 11 phone case is a £595K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

iphone 11 phone case market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: £389K–£518K; units × avg price
Conversion rate: 4.8%
Avg BSR: #497
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.3%
Avg brand age: 41 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

37%

TOCOL20%
TQIAHF10%
Voyahülle9%
Pristine-Tech9%
OitiYaa8%
Kuafcase7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top iphone 11 phone case search terms

iphone 11 case951K/yr -7.6%4.0% conv.
iphone 11 phone case484K/yr -33.9%2.7% conv.
phone case iphone 11149K/yr -24.2%1.4% conv.
i phone 11 case88K/yr -16.8%3.6% conv.
iphone 11 case and screen protector27K/yr -17.5%5.1% conv.
iphone 11 cases23K/yr -22.8%1.1% conv.
phone cases iphone 1123K/yr -20.9%0.5% conv.
i phone 11 phone case20K/yr -22.6%2.4% conv.
phone case for iphone 1119K/yr -27.5%1.8% conv.
iphone case 1124K/yr -36.0%2.1% conv.

All search terms

Top iphone 11 phone case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOCOL for iPhone 11 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Shockproof Magnetic Thin Slim Frosted Translucent Matte Back Phone Cover (Black)

TOCOL£6.664.5★65,851 rev

TQIAHF Magnetic Phone Case for iPhone 11 Case with 2 Tempered Glass Screen Protector Compatible with MagSafe Military Grade Shockproof Translucent Matte Cover Slim Phone Case for iPhone 11 Black

TQIAHF£6.164.5★491 rev

Voyahülle Clear Case for iPhone 11 Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 11 - Clear

Voyahülle£5.844.4★1,155 rev

Pristine-Tech For iPhone 11 Case Silicone Phone Case Soft Gel Rubber Cover Shockproof Protective Phone case for iPhone 11 Black

Pristine-Tech£3.564.2★188 rev

OitiYaa Silicone Case Compatible with iPhone 11 Case 6.1 Inch Soft Ultra Slim Protective Shockproof Liquid Silicone Phone Case with Anti-Scratch Microfiber Lining Mint Green

OitiYaa£5.554.4★3,096 rev

Newest

by launch date

Ciciber Ttusy For iPhone 11 Case [12FT] Military Grade Drop Protection Shockproof Raised Edges Full Camera Lens Protector Slim Tough Rugged Anti-Scratch Bumper Phone Cover for iPhone 11 Black

Ciciber Ttusy£5.9373 rev

2mo ago

Zuvirelx Silicone Case for iPhone 11 Soft Grip Thin Minimalist Shockproof Non-Slip Pocket-Friendly - Burgundy

Zuvirelx£7.535 rev

3mo ago

Qasyfanc Soft Silicone Case for iPhone 11 with 2 Tempered Glass Screen Protectors Shockproof Full Camera Protection iPhone 11 Cover with Anti-Scratch Microfiber Lining Dark Green

Qasyfanc£4.715,656 rev

5mo ago

Voyahülle Clear Case for iPhone 11 Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 11 - Clear

Voyahülle£5.841,155 rev

10mo ago

TOCOL for iPhone 11 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Shockproof Magnetic Thin Slim Frosted Translucent Matte Back Phone Cover (Black)

TOCOL£6.6665,851 rev

1y ago

What buyers say about iphone 11 phone case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality arrived promptly”

Size-Overall18%

“Fits perfectly”

Value For Money11%

“Good price”

Advertised Vs Actual Product9%

“As advertised”

Strength7%

“Solid case”

Drop/Impact Protection6%

“Excellent protection for phone”

Durability3%

“It is durable and good quality”

Color2%

“Great colour”

Magnetic Strength/Adsorption2%

“Great case magnet holds well”

Ease Of Use2%

“Plain and simple, does its job and at a reasonable price”

What buyers complain about

Size-Overall21%

“This does not fit an iPhone 11”

Quality-Overall12%

“Cheap and nasty”

Durability9%

“Broken within a week”

Charging9%

“Wireless charging issues”

Touch/Button Controls7%

“Poor quality, the button sections do not match the buttons on the phone all in all very poir”

Value For Money5%

“Not the most expensive on the market”

Grip4%

“Difficult to grip”

Drop/Impact Protection4%

“It does not protect phone”

Material Quality3%

“Feels cheap and plasticy”

Compatibility-Overall3%

“It doesnt fit on my iPhone 11 pro”

Top return reasons

Size-Overall59%

Compatibility-Overall10%

Color4%

Quality-Overall4%

Charging3%

Advertised Vs Actual Product2%