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Iphone 11 Phone Case

Fail

Prices span $3.45–$11.88, mostly outside the sweet spot, so Iphone 11 Phone Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£595K/yr1.9M searches / yr
90-day growth
-18.5%search demand this quarter
Competition
57%top-5 click share · 20 brands · 30 sellers

Flapen Score

Iphone 11 Phone Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 11 Phone Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Phone Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 11 Phone Case 1.9M times last year and spent an estimated £595K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £595K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
4.8%
Market size, estimated
£595Ka year
Peak month
December1.9× the quietest month
Top search term
iphone 11 case951K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £3.45 to £11.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £6.48 that is £16K to £19K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£3.45–£11.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£16K–£19K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #497 within Cases & Covers. It carries 19,528 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#497in Cases & Covers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,528per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Iphone 11 Phone Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£119K£179K£238K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

30

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

37%

  • TOCOL20%
  • TQIAHF10%
  • Voyahülle9%
  • Pristine-Tech9%
  • OitiYaa8%
  • Kuafcase7%

Demand

Iphone 11 Phone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Iphone 11 Phone Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 case951K/yr
  • iphone 11 phone case484K/yr
  • phone case iphone 11149K/yr
  • i phone 11 case88K/yr
  • iphone 11 case and screen protector27K/yr
  • iphone 11 cases23K/yr
  • phone cases iphone 1123K/yr
  • i phone 11 phone case20K/yr
  • phone case for iphone 1119K/yr
  • iphone case 1124K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Phone Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

This does not fit an iPhone 11

This doesnt fit to perfection like it should

the screen protectors dont really fit they are to small

Quality-Overall12%+1.46

Cheap and nasty

Not good quality

the quality is questionable

Durability9%−0.05

Broken within a week

Falling apart after a couple of weeks

Phone case broke within a week of use

Charging9%−0.08

Wireless charging issues

hard to plug in charger keeps popping out waste of money

Does not fit charging cable

Touch/Button Controls7%−0.08

Poor quality, the button sections do not match the buttons on the phone all in all very poir

Too hard over the button areas and vokume areas

Doesnt stop volume buttons etc

Love

Quality-Overall25%+1.46

Good quality arrived promptly

Excellent Quality

Very good well made

Size-Overall18%−0.08

Fits perfectly

That it fits perfectly and well protected

True to size

Value For Money11%+0.82

Good price

Great value

Good value for money

Advertised Vs Actual Product9%+0.75

As advertised

As described

does the job

Strength7%+0.41

Solid case

also robust

Nice sturdy case

Return

1.3% Return rate 74% Fixable by listing

Size-Overall59%▇▇▇█▇▇

This does not fit an iPhone 11

This doesnt fit to perfection like it should

the screen protectors dont really fit they are to small

Compatibility-Overall10%█▇█▆█▇

It doesnt fit on my iPhone 11 pro

Color4%▅▆▅█▆▄
Quality-Overall4%▅▆▅▃██

Cheap and nasty

Not good quality

the quality is questionable

Charging3%█▇▄▃▃█

Wireless charging issues

hard to plug in charger keeps popping out waste of money

Does not fit charging cable

FAQ

Common Iphone 11 Phone Case questions

Answered from the same tracked data.