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iphone 11 flip case

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 15Conversion 53Competition 59Returns 79Price range 57Avg price 32Brand share 85Review moat 50Quality gap 50

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.46–£28.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,512.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.81

avg listing price — sweet spot $15–$100

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 97K searches

According to Flapen's Amazon United Kingdom niche tracking, iphone 11 flip case is a £41K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

iphone 11 flip case market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£29K–£39K
units × avg price
Conversion rate
4.4%
Avg BSR
#1,493
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
4.9%
Avg brand age
46 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

32

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

50%

Top 20: 85%

Open market

45%

  • Kuafcase16%
  • iCatchy15%
  • JETech7%
  • Skhawen6%
  • EKAM6%
  • LOLFZ6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.0×

Top iphone 11 flip case search terms

  • iphone 11 wallet case22K/yr
  • iphone 11 flip case21K/yr
  • iphone 11 wallet phone case7K/yr
  • iphone 11 flip phone case7K/yr
  • iphone 11 leather case5K/yr
  • iphone 11 case wallet5K/yr
  • iphone 11 phone case wallet6K/yr
  • iphone 11 wallet cases for women3K/yr
  • leather iphone 11 case3K/yr
  • iphone 11 wallet3K/yr
All search terms

Top iphone 11 flip case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 11 flip case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall41%

“Excellent quality”

Value For Money14%

“Value for money”

Advertised Vs Actual Product10%

“Exactly what I wanted”

Size-Overall7%

“Nice fit”

Color7%

“Great colour”

Strength5%

“Sturdy”

Durability4%

“very durable”

Magnetic Strength/Adsorption3%

“Was great for my mother, has a magnetic clasp and card spots and is easy to use”

Storage Capacity2%

“Card capacity”

Security1%

“Keeps my phone safe”

What buyers complain about

Size-Overall35%

“Small”

Quality-Overall10%

“Poor quality”

Durability10%

“The case chipped within a week of using it”

Compatibility-Overall8%

“Bought for iPhone 11 doesnt fit at all”

Magnetic Strength/Adsorption8%

“the magnet in the clasp isn't strong enough when you puts multiple cards in”

Material Quality5%

“Cheap plastic looking”

Advertised Vs Actual Product4%

“misspelled”

Thickness3%

“which made the assembly inconveniently thick”

Assembly/Installation3%

“which made the assembly inconveniently thick”

Touch/Button Controls3%

“Poor quality, the button sections do not match the buttons on the phone all in all very poir”

Top return reasons

Size-Overall64%
Magnetic Strength/Adsorption8%
Compatibility-Overall8%
Quality-Overall4%
Color3%
Functionality-Overall2%
Touch/Button Controls1%
Advertised Vs Actual Product1%
Weight Heavy1%
Defective Material/Parts1%

Common questions

Is iphone 11 flip case profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (46/100).
How competitive is the iphone 11 flip case niche?
25 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in iphone 11 flip case?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
When does demand for iphone 11 flip case peak?
Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the iphone 11 flip case niche?
Listings span £4.46–£28.69; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.