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Iphone 11 Flip Case

Fail

Shoppers spend only $41K a year here, so Iphone 11 Flip Case is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£41K/yr97K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
50%top-5 click share · 25 brands · 32 sellers

Flapen Score

Iphone 11 Flip Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 11 Flip Case is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Flip Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 11 Flip Case 97K times last year and spent an estimated £41K. The top 5 brands take 50% of clicks. Demand peaks in Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.4%
Market size, estimated
£41Ka year
Peak month
December2.0× the quietest month
Top search term
iphone 11 wallet case22K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £4.46 to £28.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.81 that is £0 to £981 a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£4.46–£28.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£981
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,493 within Cases & Covers. It carries 1,512 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#1,493in Cases & Covers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,512per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Iphone 11 Flip Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

32

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

50%

Top 20: 85%

Open market

45%

  • Kuafcase16%
  • iCatchy15%
  • JETech7%
  • Skhawen6%
  • EKAM6%
  • LOLFZ6%

Demand

Iphone 11 Flip Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 11 Flip Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 wallet case22K/yr
  • iphone 11 flip case21K/yr
  • iphone 11 wallet phone case7K/yr
  • iphone 11 flip phone case7K/yr
  • iphone 11 leather case5K/yr
  • iphone 11 case wallet5K/yr
  • iphone 11 phone case wallet6K/yr
  • iphone 11 wallet cases for women3K/yr
  • leather iphone 11 case3K/yr
  • iphone 11 wallet3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Flip Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.19

Small

it is too big

Doesnt fit

Quality-Overall10%+1.69

Poor quality

Rubbish

quality

Durability10%+0.22

The case chipped within a week of using it

The last one lasted 3 years

Compatibility-Overall8%−0.05

Bought for iPhone 11 doesnt fit at all

Does not fit the phone it was purchased for

Doesnt fit iPhone 11

Magnetic Strength/Adsorption8%−0.04

the magnet in the clasp isn't strong enough when you puts multiple cards in

But the magnetic strap to close it is not good

The magnet in the catch is so weak as to be all

Love

Quality-Overall41%+1.69

Excellent quality

Very good well made

This case is absolutely premium quality

Value For Money14%+0.75

Value for money

Excellent value for money

Good value

Advertised Vs Actual Product10%+0.84

Exactly what I wanted

As pictured

Just as described

Size-Overall7%−0.19

Nice fit

True to size

fits the phone perfectly

Color7%+0.80

Great colour

Lovely color where I put my cards is a lot more secure than the normal phone case which is why I bought it my cards kept falling out my old one this is so much better

Pretty colours

Return

1.8% Return rate 72% Fixable by listing

Size-Overall64%▆▇▆█▇▇

Small

it is too big

Doesnt fit

Magnetic Strength/Adsorption8%▅█▃▂▇▅

the magnet in the clasp isn't strong enough when you puts multiple cards in

But the magnetic strap to close it is not good

The magnet in the catch is so weak as to be all

Compatibility-Overall8%▂▂█▃▃▆

Bought for iPhone 11 doesnt fit at all

Does not fit the phone it was purchased for

Doesnt fit iPhone 11

Quality-Overall4%▅▅▃█▇▄

Poor quality

Rubbish

quality

Color3%▅▁▁▅▅█

FAQ

Common Iphone 11 Flip Case questions

Answered from the same tracked data.