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Ipad Screen Cleaner

Fail

Shoppers spend only $76K a year here, so Ipad Screen Cleaner is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£76K/yr114K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
72%top-5 click share · 10 brands · 20 sellers

Flapen Score

Ipad Screen Cleaner against its category

The dotted line is the Electronics & Photo average. Past it, Ipad Screen Cleaner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Screen Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Screen Cleaner 114K times last year and spent an estimated £76K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
7.7%
Market size, estimated
£76Ka year
Peak month
December1.4× the quietest month
Top search term
phone cleaner40K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.34 to £20.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.34–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #19 within Home Cinema, TV & Video. It carries 4,594 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#19in Home Cinema, TV & Video
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,594per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ipad Screen Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • WHOOSH!48%
  • Betron22%
  • iO CLEAN10%
  • Critin4%
  • Aphumedc4%
  • Hi-Rez3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Ipad Screen Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ipad Screen Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone cleaner40K/yr
  • whoosh screen cleaner17K/yr
  • phone screen cleaner18K/yr
  • whoosh10K/yr
  • ipad screen cleaner9K/yr
  • ipad cleaner6K/yr
  • woosh3K/yr
  • woosh screen cleaner4K/yr
  • mobile phone cleaner3K/yr
  • iphone screen cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Screen Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.53

Bad quality

Not good standard product

Absolute garbage

Ease Of Cleaning11%+1.69

This cleaner is awful

They don't clean very well at all

it does get more noticeably dirty

Functionality-Overall10%−0.13

Doesn't do the job

Doesn't work

Didnt do anything

Value For Money9%+0.46

Not the cheapest of products

A touch on the expensive side

a little on the pricey side

Size-Overall8%−0.02

Small

Clearly not fit for purpose

These wipes are quite big

Love

Ease Of Cleaning32%+1.69

cleans very nicely

Cleans well

Cleans lovely

Quality-Overall22%+0.53

This product performs exceptionally well

Good Product Good Price

Excellent Product

Value For Money9%+0.46

Good value for money

Fair price

Value for money

Advertised Vs Actual Product9%+0.58

As advertised

As described

Does what it promises

Ease Of Use7%+0.54

Easy to use

made life so much easier

Very good and very handy

Return

0.3% Return rate 21% Fixable by listing

Functionality-Overall22%▂▆█▄▄▅

Doesn't do the job

Doesn't work

Didnt do anything

Advertised Vs Actual Product10%▅█▄▆█▅
Quality-Overall9%█▃▄▆▂▂

Bad quality

Not good standard product

Absolute garbage

Compatibility-Overall8%▆▃▃▁▁█
Size-Overall6%▂▃▄█▁▄

Small

Clearly not fit for purpose

These wipes are quite big

FAQ

Common Ipad Screen Cleaner questions

Answered from the same tracked data.