Is invisible selfie stick profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (39/100).

How competitive is the invisible selfie stick niche?

10 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in invisible selfie stick?

Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 4.2%.

When does demand for invisible selfie stick peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the invisible selfie stick niche?

Listings span £9.19–£82.50; the average listing price is £24.02 (sweet spot $15–$100). The average incumbent carries 1,075 reviews — the moat a new listing must climb.

invisible selfie stick

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£24.02

avg listing price — sweet spot $15–$100

Price range

Great£9.19–£82.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,075.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad£29K

£29K/yr · 30K searches

According to Flapen's Amazon United Kingdom niche tracking, invisible selfie stick is a £29K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

invisible selfie stick market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £24K–£30K; units × avg price
Conversion rate: 4.0%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 6.3%
Avg brand age: 26 months
Avg seller age: 285 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

Insta36066%
PULUZ7%
SYMIK6%
BRDRC4%
Vkesen4%
K&F CONCEPT3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top invisible selfie stick search terms

insta 360 selfie stick12K/yr +1.9%4.2% conv.
invisible selfie stick10K/yr +7.0%1.7% conv.
insta360 selfie stick7K/yr +11.8%4.2% conv.
insta 360 x3 selfie stick668/yr +52.3%8.4% conv.

All search terms

Top invisible selfie stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Insta360 114cm Invisible Selfie Stick for X5 / X4 / X3

Insta360£20.704.7★4,755 rev

Insta360 2-in-1 Invisible Selfie Stick + Tripod Compatible with GO 3/X3/ONE RS(1-Inch 360 excluded)/ONE X2/ONE X/GO 2/ONE R/ONE

Insta360£21.594.7★6,466 rev

PULUZ Invisible Selfie Stick 150cm Insta 360 Invisible Selfie Stick for DJI Osmo 360 for Insta360 One RS / X2 X3 X4 X5

PULUZ£13.013.7★136 rev

Insta360 Action Invisible Selfie Stick 1-Meter Carbon Fiber Invisible Pole Compatible with Insta360 Ace Ace Pro Ace Pro 2 GO 3 GO 3S GO Ultra ONE X2 X3 X4 X5 Action Cameras Black

Insta360£36.624.5★669 rev

Insta360 3m 9.8ft Extended Edition Selfie Stick for ONE RS ONE X2 & X3 Action Camera

Insta360£82.504.4★2,920 rev

Newest

by launch date

DAWRIS Invisible Extended Selfie Stick 1.2m Aluminum Alloy Pole Stable Anti-Shake Selfie Stick Compatible with Insta 360 X5/X4/X3/GO/ONE GoPro Camera Accessories Travel Sports Vlog Camera

DAWRIS£9.190 rev

5mo ago

VYVIYON 65 Invisible Selfie Stick Tripod 2 in 1 Extension Monopod Pole for Insta360 X5 X4ONE X2 1/4 Action Camera Selfie Stick Handle Grip with Adapter for GoPro DJI Osmo Action 5 Pro/4

VYVIYON£22.1213 rev

8mo ago

Vimose 48 Invisible Selfie Stick Tripod for Insta360 X4/GO 3/X3/ONE RS/ONE X2/ONE X/GO 2/ONE R/ONE - Extension Pole Selfie Stick Handle Grip Adjustable Waterproof for Action Camera

Vimose£20.2886 rev

8mo ago

SYMIK Invisible Selfie Stick for Insta360 (70 cm/27.6 in) Aluminum Alloy Extension Stick Portable Extendable Monopod Pole with 1/4 Screw and Wrist Strap for Insta 360 X5 X4 Air X3 ONE X2 Osmo 360

SYMIK£12.5259 rev

9mo ago

SYMIK Invisible Selfie Stick for Insta360 (120cm/47.2in) Aluminum Alloy Extension Stick Portable Extendable Monopod Pole with 1/4 Screw and Wrist Strap for Insta 360 X5 X4 Air X3 ONE X2 Osmo 360

SYMIK£15.2659 rev

9mo ago

What buyers say about invisible selfie stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“well made product”

Advertised Vs Actual Product12%

“It dos the job as it states”

Ease Of Use11%

“Easy to use”

Size-Overall9%

“Perfect and fits perfectly”

Strength6%

“Feels well made and sturdy”

Functionality-Overall5%

“Gives a good low drone feel to your photos”

Value For Money5%

“Great value for money”

Weight Heavy3%

“This is the best fir heavy use”

Compactness3%

“Compact”

Compatibility-Overall3%

“perfect fit with my insta360”

What buyers complain about

Quality-Overall21%

“Not the best”

Value For Money16%

“It needs to be cheaper tbh”

Durability12%

“Broke after a few uses”

Display Viewing Angle9%

“not suitable for 360 as you can see the stick on your videos”

Strength7%

“Not a strong pole”

Grip6%

“it literally came apart in my hands as I extended it”

Ease Of Use2%

“Fiddly to use”

Weight Heavy2%

“It is definitely on the heavy side”

Top return reasons

Compatibility-Overall18%

Size-Overall13%

Quality-Overall9%

Defective Material/Parts7%

Durability6%

Add-Ons/Attachments6%

Weight Heavy5%

Value For Money4%

Functionality-Overall4%

Strength4%

Common questions

Is invisible selfie stick profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (39/100).
How competitive is the invisible selfie stick niche?: 10 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in invisible selfie stick?: Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 4.2%.
When does demand for invisible selfie stick peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the invisible selfie stick niche?: Listings span £9.19–£82.50; the average listing price is £24.02 (sweet spot $15–$100). The average incumbent carries 1,075 reviews — the moat a new listing must climb.