Skip to content

Invisible Selfie Stick

Fail

Shoppers spend only $29K a year here, so Invisible Selfie Stick is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£29K/yr30K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
67%top-5 click share · 10 brands · 20 sellers

Flapen Score

Invisible Selfie Stick against its category

The dotted line is the Electronics & Photo average. Past it, Invisible Selfie Stick is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisible Selfie Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Invisible Selfie Stick 30K times last year and spent an estimated £29K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
4.0%
Market size, estimated
£29Ka year
Peak month
August1.4× the quietest month
Top search term
insta 360 selfie stick12K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £9.19 to £82.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.02 that is £0 to £2K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£9.19–£82.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #75 within Photo & Video Accessories. It carries 1,075 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#75in Photo & Video Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Invisible Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Insta36066%
  • PULUZ7%
  • SYMIK6%
  • BRDRC4%
  • Vkesen4%
  • K&F CONCEPT3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Invisible Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Invisible Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 selfie stick12K/yr
  • invisible selfie stick10K/yr
  • insta360 selfie stick7K/yr
  • insta 360 x3 selfie stick668/yr

Reviews and returns

What reviews say buyers love and hate about Invisible Selfie Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.83

Not the best

Poor product

Medium quality build product

Value For Money16%−0.06

It needs to be cheaper tbh

it wasn't that cheap in the first place

Well over priced

Durability12%−0.07

Broke after a few uses

Insta 360 fell due to top screw holding it broke

Display Viewing Angle9%−0.05

not suitable for 360 as you can see the stick on your videos

Strength7%−0.01

Not a strong pole

the built in tripod feature is not very stable

Love

Quality-Overall19%+0.83

well made product

Great quality for prices brought for 360 camera

TOP QUALITY

Advertised Vs Actual Product12%+1.11

It dos the job as it states

As described

As expected

Ease Of Use11%

Easy to use

I can say the stick is quite easy to use

Brilliant usage

Size-Overall9%+0.69

Perfect and fits perfectly

Fits in my pocket

Perfect length and the BT is perfect

Strength6%−0.01

Feels well made and sturdy

Strong dependable and worth the money

gives a reassuring feeling of solidity

Return

4.2% Return rate 17% Fixable by listing

Compatibility-Overall18%▄▅▅▆▄█
Size-Overall13%█▅▆▅▃▄
Quality-Overall9%▃█▂▅▂▄

Not the best

Poor product

Medium quality build product

Defective Material/Parts7%▆▂█▆▄▃
Durability6%▄▅▁▄█▄

Broke after a few uses

Insta 360 fell due to top screw holding it broke

FAQ

Common Invisible Selfie Stick questions

Answered from the same tracked data.