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Internet Radio

Fail

Buyers convert on only 0.7% of searches, so Internet Radio is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£107K/yr203K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
43%top-5 click share · 10 brands · 28 sellers

Flapen Score

Internet Radio against its category

The dotted line is the Electronics & Photo average. Past it, Internet Radio is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Internet Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Internet Radio 203K times last year and spent an estimated £107K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.7%
Market size, estimated
£107Ka year
Peak month
November1.9× the quietest month
Top search term
internet radio129K searches a year

02 · Price

A sale here is worth £73.04.

Listings sell for £73.04 on average, from £24.17 to £195.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £73.04 that is £0 to £7K a year per listing.

Average price
£73.04inside the $15 to $100 sweet spot
Price range
£24.17–£195.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #44 within Portable Sound & Video. It carries 394 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
13.2%
Average rank
#44in Portable Sound & Video
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
33

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Internet Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

7%

  • MAJORITY35%
  • LEMEGA20%
  • Pure16%
  • MangoKit15%
  • Roberts4%
  • PHILIPS3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Internet Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Internet Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • internet radio129K/yr
  • internet radios20K/yr
  • wifi radio14K/yr
  • internet radio wifi9K/yr
  • portable internet radio5K/yr
  • internet radio with dab11K/yr
  • dab internet radio4K/yr
  • pure internet radio4K/yr
  • wifi radio internet4K/yr
  • spotify connect3K/yr

Reviews and returns

What reviews say buyers love and hate about Internet Radio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall11%−0.16

slow network connection

Internet connectivity was also poor

Poor Connection to wifi

Audio Quality10%+0.30

The sound quality was poor

Poor quality speaker cone

The audio for headphone output seems quite poor also. tested on multiple headphones

Quality-Overall7%+0.47

Feels cheap

I was a bit sceptical about what the quality would be like

No quality control remains to be seen how long this radio works

Functionality-Overall6%−0.13

performs worse

it never worked right

JUST DOES NOT WORK

Signal Strength3%−0.02

Poor/no DAB reception

Poor reception on DAB+

It has very weak DAB signal reception

Love

Audio Quality26%+0.30

Sound quality is clear and pleasant overall

Amazing Quality and Sound

Brilliant clear sound

Value For Money13%+1.47

Great value

Excellent value for money

Brilliant for the money

Quality-Overall10%+0.47

Great build quality too

Good quality

Super quality radio

Assembly/Installation9%+1.29

It is easy to use, installs automatically and fits in a small space

Easy setup

it is very straight forward. in theory to set up

Ease Of Use5%+0.14

Easy to use

easy to operate

easy to read

Return

5.3% Return rate 7% Fixable by listing

Connectivity-Overall24%█▇▆▄▄▅

slow network connection

Internet connectivity was also poor

Poor Connection to wifi

Audio Quality14%▅▅▇▇█▆

The sound quality was poor

Poor quality speaker cone

The audio for headphone output seems quite poor also. tested on multiple headphones

Functionality-Overall13%█▄▄▅▅▄

performs worse

it never worked right

JUST DOES NOT WORK

Size-Overall6%▅▄▇▇█▆

Not fit for purpose

it's pretty tiny

The side is too small

Speaker4%▂▁▃▇█▃

FAQ

Common Internet Radio questions

Answered from the same tracked data.