Instax Wide
MaybeProducts sell for $64.36 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Instax Wide is a Maybe.
- Flapen Score
- 51 / 100Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 4451
- Market size
- £537K/yr95K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 61%top-5 click share · 3 brands · 72 sellers
Flapen Score
Instax Wide against its category
The dotted line is the Electronics & Photo average. Past it, Instax Wide is stronger. Inside it, weaker.
Market
The Instax Wide market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Instax Wide 95K times last year and spent an estimated £537K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £537Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- instax wide film43K searches a year
02 · Price
A sale here is worth £64.36.
Listings sell for £64.36 on average, from £7.71 to £246.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £64.36 that is £32K to £48K a year per listing.
- Average price
- £64.36inside the $15 to $100 sweet spot
- Price range
- £7.71–£246.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £32K–£48K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Camera & Photo. It carries 801 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Camera & Photo
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 801per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Instax Wide products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack
- Price
- £14.40
- Rating
- 4.8/5
- Reviews
- 2,134
- Age
- 1y ago

Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x40 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card
- Price
- £37.52
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

INSTAX WIDE ISO 800 instant film with white border 10 shot pack
- Price
- £7.71
- Rating
- 4.8/5
- Reviews
- 2,134
- Age
- 1y ago

instax WIDE 400 instant camera Automatic exposure and flash control
- Price
- £103.75
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 2y ago

Fuji Fujifilm Instax Wide Instant Photo 60 Film for Instax Wide 210 200 100 300 Camera
- Price
- £53.13
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 10y ago
Trending
90-day click momentum
instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black
- Price
- £106.39
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 4mo ago

instax WIDE instant Film Monochrome 10 shot pack suitable for all instax WIDE cameras and printers
- Price
- £8.57
- Rating
- 4.6/5
- Reviews
- 2,244
- Age
- 8y ago

Fujifilm Instax Wide 5 Boxes of 20 Reels (100 Wide Format Photos) for Fuji Instax 210 200 100 300 Instant Photo Camera
- Price
- £84.11
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 9y ago

Fujifilm 16385995 X 3 Instax Wide Picture Format Film Pack for 210 300 x 60 Prints - (> CONSUMABLES)
- Price
- £51.84
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 8y ago

Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x100 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card
- Price
- £85.93
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black
- Price
- £106.39
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 4mo ago

INSTAX WIDE instant film Brushed Metal Border design 10 shot cartridge
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago

instax WIDE EVO hybrid digital camera and photo printer take store edit print instant photos on our widest instant film format rear screen 10 x film 10 x lens effects film sold separately
- Price
- £246.72
- Rating
- 4.3/5
- Reviews
- 192
- Age
- 1y ago

INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack
- Price
- £14.40
- Rating
- 4.8/5
- Reviews
- 2,134
- Age
- 1y ago

INSTAX WIDE ISO 800 instant film with white border 10 shot pack
- Price
- £7.71
- Rating
- 4.8/5
- Reviews
- 2,134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- INSTAX60%
- Fujifilm26%
- Clikoze14%
Demand
Instax Wide search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Instax Wide search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instax wide film43K/yr
- instax wide27K/yr
- instax wide 4007K/yr
- instax wide 400 film3K/yr
- fujifilm instax wide5K/yr
- fujifilm instax wide film3K/yr
- instax wide 3004K/yr
- instax wide camera4K/yr
Reviews and returns
What reviews say buyers love and hate about Instax Wide
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Great camera a bit heavy over all magic
Really worht money
The only downside is the price — they are a bit on the expensive side
Wasn't sure how much internal storage there is
Love
Easy to use
easy to use app
Easy of use is as always a no brainer
Good value for money too
Good price
Good price and great product
Excellent quality product
Great product
But as a product overall 5 stars
Love the black border
My favourite colour option for Wide series
worked as i expected
Return
1.6% Return rate 38% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instax Wide questions
Answered from the same tracked data.









