How competitive is the Instax Wide niche on Amazon United Kingdom?

3 brands and 72 sellers compete in Instax Wide on Amazon United Kingdom. The top 5 Instax Wide products take 61% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Instax Wide?

Instax Wide buyers on Amazon United Kingdom complain most about Weight Heavy, Value For Money, Storage Capacity, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Instax Wide niche?

Instax Wide sells for £64.36 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.71–£246.72. The average incumbent carries 801 reviews — the moat a new listing must climb.

Instax Wide

Instax Wide shows a sweet-spot price point ($64.36 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

This niche Category average

Is Instax Wide profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Instax Wide is a £537K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Instax Wide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.7% over the last 90 days and 8.8% of searches end in a purchase.

£537K

revenue / yr

Units sold / yr13K

Search volume / yr+1.7%95K

Conversion rate8.8%

Avg price£64.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 72

Top-5 product click share61%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Instax Wide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack

Price: £14.40
Rating: 4.8/5
Reviews: 2,134
Age: 1y ago

Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x40 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card

Price: £37.52
Rating: 4.6/5
Reviews: 19
Age: 1y ago

INSTAX WIDE ISO 800 instant film with white border 10 shot pack

Price: £7.71
Rating: 4.8/5
Reviews: 2,134
Age: 1y ago

instax WIDE 400 instant camera Automatic exposure and flash control

Price: £103.75
Rating: 4.2/5
Reviews: 465
Age: 2y ago

Fuji Fujifilm Instax Wide Instant Photo 60 Film for Instax Wide 210 200 100 300 Camera

Price: £53.13
Rating: 4.7/5
Reviews: 507
Age: 10y ago

Newest

by launch date

instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black

Price: £106.39
Rating: 4.2/5
Reviews: 465
Age: 4mo ago

INSTAX WIDE instant film Brushed Metal Border design 10 shot cartridge

Price: £8.68
Rating: 4.6/5
Reviews: 175
Age: 1y ago

instax WIDE EVO hybrid digital camera and photo printer take store edit print instant photos on our widest instant film format rear screen 10 x film 10 x lens effects film sold separately

Price: £246.72
Rating: 4.3/5
Reviews: 192
Age: 1y ago

INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack

Price: £14.40
Rating: 4.8/5
Reviews: 2,134
Age: 1y ago

INSTAX WIDE ISO 800 instant film with white border 10 shot pack

Price: £7.71
Rating: 4.8/5
Reviews: 2,134
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

INSTAX60%
Fujifilm26%
Clikoze14%

Instax Wide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR8.8%Products14Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews801Avg BSR#32

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Instax Wide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

instax wide film43K/yr +8.2%9.9% conv.
instax wide27K/yr -6.6%6.1% conv.
instax wide 4007K/yr -2.7%3.0% conv.
instax wide 400 film3K/yr +52.8%10.1% conv.
fujifilm instax wide5K/yr -4.2%6.9% conv.
fujifilm instax wide film3K/yr +51.7%10.4% conv.
instax wide 3004K/yr -38.9%1.3% conv.
instax wide camera4K/yr -18.3%2.8% conv.

What reviews say buyers love and hate about Instax Wide

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Ease Of Use22%

“Easy to use”

Value For Money20%

“Good value for money too”

Quality-Overall19%

“Excellent quality product”

Color10%

“Love the black border”

Advertised Vs Actual Product8%

“worked as i expected”

What buyers complain about

52% of reviews

Weight Heavy25%

“Great camera a bit heavy over all magic”

Value For Money21%

“Really worht money”

Storage Capacity6%

“Wasn't sure how much internal storage there is”

Instax Wide return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

31%

2Functionality-Overall

12%

3Image/Picture Clarity

12%

4Compatibility-Overall

5Camera Quality

Common Instax Wide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Instax Wide 51/100 on Amazon United Kingdom — Worth a look. The niche generates £537K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +1.7% over the last 90 days.