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Instax Wide

Maybe

Products sell for $64.36 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Instax Wide is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£537K/yr95K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
61%top-5 click share · 3 brands · 72 sellers

Flapen Score

Instax Wide against its category

The dotted line is the Electronics & Photo average. Past it, Instax Wide is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Wide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Instax Wide 95K times last year and spent an estimated £537K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
8.8%
Market size, estimated
£537Ka year
Peak month
December2.5× the quietest month
Top search term
instax wide film43K searches a year

02 · Price

A sale here is worth £64.36.

Listings sell for £64.36 on average, from £7.71 to £246.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £64.36 that is £32K to £48K a year per listing.

Average price
£64.36inside the $15 to $100 sweet spot
Price range
£7.71–£246.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£32K–£48K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Camera & Photo. It carries 801 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Camera & Photo
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Instax Wide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£107K£161K£215K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • INSTAX60%
  • Fujifilm26%
  • Clikoze14%

Demand

Instax Wide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Instax Wide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax wide film43K/yr
  • instax wide27K/yr
  • instax wide 4007K/yr
  • instax wide 400 film3K/yr
  • fujifilm instax wide5K/yr
  • fujifilm instax wide film3K/yr
  • instax wide 3004K/yr
  • instax wide camera4K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Wide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy25%+0.57

Great camera a bit heavy over all magic

Value For Money21%−0.09

Really worht money

The only downside is the price — they are a bit on the expensive side

Storage Capacity6%+0.14

Wasn't sure how much internal storage there is

Love

Ease Of Use22%+1.97

Easy to use

easy to use app

Easy of use is as always a no brainer

Value For Money20%−0.09

Good value for money too

Good price

Good price and great product

Quality-Overall19%−0.10

Excellent quality product

Great product

But as a product overall 5 stars

Color10%+0.73

Love the black border

My favourite colour option for Wide series

Advertised Vs Actual Product8%+0.57

worked as i expected

Return

1.6% Return rate 38% Fixable by listing

Size-Overall31%▅▆▃▃▇█
Functionality-Overall12%▁▁█▄▃▃
Image/Picture Clarity12%▇▆▁█▄▄
Compatibility-Overall8%█▆██▁▃
Camera Quality7%▃▇▁▅█▃

FAQ

Common Instax Wide questions

Answered from the same tracked data.