instax wide
Worth a lookShows a sweet-spot price point ($64.36 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Great£64.36avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good800.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£537K£537K/yr · 95K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.71–£246.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, instax wide is a £537K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
instax wide market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £644K–£805K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- INSTAX60%
- Fujifilm26%
- Clikoze14%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top instax wide search terms
- instax wide film43K/yr
- instax wide27K/yr
- instax wide 4007K/yr
- instax wide 400 film3K/yr
- fujifilm instax wide5K/yr
- fujifilm instax wide film3K/yr
- instax wide 3004K/yr
- instax wide camera4K/yr
Top instax wide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack
INSTAX£14.404.8★2,134 rev
Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x40 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card
Clikoze£37.524.6★19 rev
INSTAX WIDE ISO 800 instant film with white border 10 shot pack
INSTAX£7.714.8★2,134 rev
instax WIDE 400 instant camera Automatic exposure and flash control
INSTAX£103.754.2★465 rev
Fuji Fujifilm Instax Wide Instant Photo 60 Film for Instax Wide 210 200 100 300 Camera
Fujifilm£53.134.7★507 rev
Newest
by launch date
instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black
INSTAX£106.39465 rev
INSTAX WIDE instant film Brushed Metal Border design 10 shot cartridge
INSTAX£8.68175 rev
instax WIDE EVO hybrid digital camera and photo printer take store edit print instant photos on our widest instant film format rear screen 10 x film 10 x lens effects film sold separately
INSTAX£246.72192 rev
INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack
INSTAX£14.402,134 rev
INSTAX WIDE ISO 800 instant film with white border 10 shot pack
INSTAX£7.712,134 rev
Trending
90-day click momentuminstax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black
INSTAX£106.394.2★
instax WIDE instant Film Monochrome 10 shot pack suitable for all instax WIDE cameras and printers
Fujifilm£8.574.6★
Fujifilm Instax Wide 5 Boxes of 20 Reels (100 Wide Format Photos) for Fuji Instax 210 200 100 300 Instant Photo Camera
Fujifilm£84.114.7★
Fujifilm 16385995 X 3 Instax Wide Picture Format Film Pack for 210 300 x 60 Prints - (> CONSUMABLES)
Fujifilm£51.844.3★
Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x100 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card
Clikoze£85.932.9★
What buyers say about instax wide
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good value for money too”
“Excellent quality product”
“Love the black border”
“worked as i expected”
“The image quality is great — nice and clear, with that classic instant photo look that just feels a bit more personal and nostalgic”
“great pics, easy to use app”
“gives a lot of variety to the photos”
“gives that exact look you want”
“The inbuilt filters are fun to play with”
What buyers complain about
“Great camera a bit heavy over all magic”
“Really worht money”
“Wasn't sure how much internal storage there is”
Top return reasons
Common questions
- Is instax wide profitable to sell on Amazon United Kingdom?
- The niche generates £537K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the instax wide niche?
- 3 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in instax wide?
- Top complaints mined from reviews: Weight Heavy, Value For Money, Storage Capacity. The return rate is 1.6%.
- When does demand for instax wide peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the instax wide niche?
- Listings span £7.71–£246.72; the average listing price is £64.36 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.