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Instax Mini 12 Case

Fail

Shoppers spend only $20K a year here, so Instax Mini 12 Case is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£20K/yr79K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
58%top-5 click share · 13 brands · 23 sellers

Flapen Score

Instax Mini 12 Case against its category

The dotted line is the Electronics & Photo average. Past it, Instax Mini 12 Case is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini 12 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Instax Mini 12 Case 79K times last year and spent an estimated £20K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.1%
Market size, estimated
£20Ka year
Peak month
December3.1× the quietest month
Top search term
instax mini 12 case31K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £6.72 to £18.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.23 that is £1K to £3K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£6.72–£18.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #207 within Camera & Photo. It carries 412 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#207in Camera & Photo
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Instax Mini 12 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£999£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

13%

  • Riosin28%
  • INSTAX26%
  • HIYQIN14%
  • AONKE7%
  • Rieibi7%
  • XANAD4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Instax Mini 12 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Instax Mini 12 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini 12 case31K/yr
  • instax mini case19K/yr
  • instax camera case13K/yr
  • instax case6K/yr
  • instax mini camera case6K/yr
  • instax mini 12 camera case4K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Mini 12 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%

expensive film

Ease Of Use10%

Removing this to take a photo is a bit clumsy

Love

Quality-Overall31%

Good quality camera case

Good quality

high quality branded item

Size-Overall19%

Fits perfectly

Fits camera perfectly

It fits the camera snugly

Color14%

Love the colour

I also like that it matches the colour of the camera

Perfect colour match

Advertised Vs Actual Product9%

Perfect, exactly as described

Just what we were looking for, very good

Fun/Entertainment Experience6%

Lots of fun items

Return

1.3% Return rate 68% Fixable by listing

Color53%▇▄▅▅▇█
Quality-Overall9%▆▁▅▁█▅
Size-Overall7%▁▁▁█▂▁
Defective Material/Parts4%█▁▁▅▁▇
Weight Heavy3%▁█▇▁▁▁

FAQ

Common Instax Mini 12 Case questions

Answered from the same tracked data.