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Insta360 X3 Battery

Fail

Shoppers spend an estimated $10K a year here, so Insta360 X3 Battery is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£10K/yr7K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 15 sellers

Flapen Score

Insta360 X3 Battery against its category

The dotted line is the Electronics & Photo average. Past it, Insta360 X3 Battery is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 X3 Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insta360 X3 Battery 7K times last year and spent an estimated £10K. The top 5 brands take 89% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
6.1%
Market size, estimated
£10Ka year
Peak month
April1.7× the quietest month
Top search term
insta 360 x3 battery4K searches a year

02 · Price

A sale here is worth £22.49.

Listings sell for £22.49 on average, from £14.67 to £28.65. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £22.49 that is £0 to £2K a year per listing.

Average price
£22.49inside the $15 to $100 sweet spot
Price range
£14.67–£28.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #831 within Camera & Photo. It carries 237 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
14.9%
Average rank
#831in Camera & Photo
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Insta360 X3 Battery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£983£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

15

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

6%

  • Insta36028%
  • Homesuit17%
  • CS COOLSHOW15%
  • DuraPro15%
  • Dpofirs14%
  • NATNO6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Insta360 X3 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Insta360 X3 Battery

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Charging”
2.2%of orders come back
“not the greatest charger”
A buyer, on “Charging”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Insta360 X3 Battery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data