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Insta360 X3 Accessories

Fail

Shoppers spend only $73K a year here, so Insta360 X3 Accessories is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£73K/yr90K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
62%top-5 click share · 13 brands · 25 sellers

Flapen Score

Insta360 X3 Accessories against its category

The dotted line is the Electronics & Photo average. Past it, Insta360 X3 Accessories is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 X3 Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insta360 X3 Accessories 90K times last year and spent an estimated £73K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
3.5%
Market size, estimated
£73Ka year
Peak month
August1.3× the quietest month
Top search term
insta 360 accessories19K searches a year

02 · Price

A sale here is worth £22.89.

Listings sell for £22.89 on average, from £5.00 to £82.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £22.89 that is £2K to £6K a year per listing.

Average price
£22.89inside the $15 to $100 sweet spot
Price range
£5.00–£82.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #94 within Camera & Photo. It carries 995 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#94in Camera & Photo
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
995per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Insta360 X3 Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

25

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

14%

  • Insta36065%
  • Vkesen6%
  • PULUZ5%
  • YEHOLDING4%
  • SYMIK3%
  • K&F CONCEPT3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Insta360 X3 Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Insta360 X3 Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 accessories19K/yr
  • insta 360 selfie stick12K/yr
  • insta 360 x3 accessories14K/yr
  • invisible selfie stick10K/yr
  • insta360 accessories8K/yr
  • insta360 selfie stick7K/yr
  • insta 360 stick7K/yr
  • insta360 x3 accessories7K/yr
  • insta 360 invisible selfie stick4K/yr
  • 360 camera stick2K/yr

Reviews and returns

What reviews say buyers love and hate about Insta360 X3 Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.06

It needs to be cheaper tbh

it wasn't that cheap in the first place

More expensive than others

Quality-Overall15%+1.66

Not the best

Poor product

Medium quality build product

Durability8%−0.06

Broke after a few uses

Insta 360 fell due to top screw holding it broke

Display Viewing Angle6%−0.05

not suitable for 360 as you can see the stick on your videos

Strength5%−0.02

Not a strong pole

the built in tripod feature is not very stable

Love

Quality-Overall22%+1.66

well made product

Great quality for prices brought for 360 camera

Great quality

Advertised Vs Actual Product14%+1.53

Just the job

Does the job

As described

Ease Of Use9%+0.10

Easy to use

I can say the stick is quite easy to use

Brilliant usage

Size-Overall7%+0.17

Perfect and fits perfectly

Fits in my pocket

Fits the camera well will be happy now its protected in case

Value For Money6%−0.06

Great value for money

Great value for money

Reasonable Price

Return

3.1% Return rate 21% Fixable by listing

Compatibility-Overall17%▆▆▆▆▆█
Size-Overall16%█▄▇▅▅▇
Quality-Overall8%▃█▂▅▄▃

Not the best

Poor product

Medium quality build product

Defective Material/Parts7%▇▂█▆▆▄
Add-Ons/Attachments6%▇█▃▄▄▇

FAQ

Common Insta360 X3 Accessories questions

Answered from the same tracked data.