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Insta360 Flow

Fail

The top 5 brands take 100% of clicks, so Insta360 Flow is a Fail.

Flapen Score
28
28 / 100
Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 44
Market size
£10K/yr8K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
73%top-5 click share · 2 brands · 10 sellers

Flapen Score

Insta360 Flow against its category

The dotted line is the Electronics & Photo average. Past it, Insta360 Flow is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 Flow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insta360 Flow 8K times last year and spent an estimated £10K. All 2 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
1.3%
Market size, estimated
£10Ka year
Peak month
September2.2× the quietest month
Top search term
insta 360 gimbal4K searches a year

02 · Price

A sale here is worth £93.63.

Listings sell for £93.63 on average, from £50.95 to £123.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £93.63 that is £0 to £9K a year per listing.

Average price
£93.63inside the $15 to $100 sweet spot
Price range
£50.95–£123.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #22 within Photo & Video Accessories. It carries 886 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#22in Photo & Video Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
886per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top Insta360 Flow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£962£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Insta36093%
  • DJI7%

Demand

Insta360 Flow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Insta360 Flow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 gimbal4K/yr
  • insta 360 flow4K/yr
  • insta 360 flow gimbal202/yr

Reviews and returns

What reviews say buyers love and hate about Insta360 Flow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use14%+0.82

Complicated to Use

Takes some time to learn how to use it

Not for intended use

Software/Application8%−0.09

I kept having software issues with the camera not loading when switching between selfie and main camera

the app are a bit clunky

the software is a bit confusing

Value For Money8%+1.51

They are not the cheapest

it feels like it should cost more than it actually does

it's way overpriced

Instructions/User Manual/Troubleshooting5%−0.03

Great Gimbal But Instructions Are Poor

As some have said it does take some getting used to as the enclosed instructions leaflet that comes with it are a quite bare on details

I only took away a star because of the poor instructions

Weight Heavy4%−0.03

First, its actually heavier than I expected, and its definitely not as pocket-friendly as the advertising makes it seem

it is a tad heavy

its quite heavy

Love

Quality-Overall25%+1.17

As good as expected

The product appears well made

Great product

Ease Of Use14%+0.82

Easy to use

easy to carry

thats very handy

Value For Money10%+1.51

it was good value for money

Good value

Well worth it

Software/Application4%−0.09

second is the actual camera/video/ editing app which is brilliant with some great specs included that you wouldnt have with basic iPhone camera

The app is helpful too

app worked flawlessly

Material Quality4%+0.14

High quality materials and build quality combined with many features for video making and blogging

Very well built and strong material

Return

4.0% Return rate 0% Fixable by listing

Functionality-Overall21%█▅██▆▆
Compatibility-Overall10%██▇██▄

not quite fully compatible with my Samsung

not for a phone

Weight Heavy6%▄█▄▃▃▄

First, its actually heavier than I expected, and its definitely not as pocket-friendly as the advertising makes it seem

it is a tad heavy

its quite heavy

Ease Of Use6%█▃▄▄▄▇

Complicated to Use

Takes some time to learn how to use it

Not for intended use

Defective Material/Parts6%▇▆▄▇█▄

FAQ

Common Insta360 Flow questions

Answered from the same tracked data.