Insta360 Flow
FailThe top 5 brands take 100% of clicks, so Insta360 Flow is a Fail.
- Flapen Score
- 28 / 100Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 4428
- Market size
- £10K/yr8K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 73%top-5 click share · 2 brands · 10 sellers
Flapen Score
Insta360 Flow against its category
The dotted line is the Electronics & Photo average. Past it, Insta360 Flow is stronger. Inside it, weaker.
Market
The Insta360 Flow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Insta360 Flow 8K times last year and spent an estimated £10K. All 2 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £10Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- insta 360 gimbal4K searches a year
02 · Price
A sale here is worth £93.63.
Listings sell for £93.63 on average, from £50.95 to £123.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £93.63 that is £0 to £9K a year per listing.
- Average price
- £93.63inside the $15 to $100 sweet spot
- Price range
- £50.95–£123.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #22 within Photo & Video Accessories. It carries 886 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #22in Photo & Video Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 886per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Insta360 Flow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Insta360 Flow - AI-Powered Smartphone Stabilizer Auto Tracking Phone Gimbal 3-Axis Stabilization Built-In Selfie Stick & Tripod Portable & Foldable YouTube TikTok Video Stone Gray
- Price
- £52.06
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 3y ago

Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android AI Phone Gimbal Built-in Selfie Stick & Tripod Phone Stabilizer for Video Recording Youtube Tiktok Travel - Ultimate Creator Bundle Grey
- Price
- £120.36
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 6mo ago

Insta360 Flow - AI-Powered Smartphone Stabilizer Auto Tracking Phone Gimbal 3-Axis Stabilization Built-In Selfie Stick & Tripod Portable & Foldable YouTube TikTok Video Kit Summit White
- Price
- £50.95
- Rating
- 4.4/5
- Reviews
- 848
- Age
- 3y ago

Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android Phone Gimbal with AI Tracking Fill Light Built-in Selfie Stick & Tripod for Vlog Travel Family Tennis - Ultimate AI Tracker Bundle Grey
- Price
- £113.22
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago

Insta360 Flow 2 Grey Gimbal Stabilizer for Smartphone - Foldable AI Phone Gimbal AI & Multi-Person Tracking Built-in Tripod/Selfie Stick Remote control iPhone/Android Phone Stabilizer Travel&Vlog
- Price
- £70.59
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
Trending
90-day click momentum
Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android Phone Gimbal with AI Tracking Fill Light Built-in Selfie Stick & Tripod for Vlog Travel Family Tennis - Ultimate AI Tracker Bundle Grey
- Price
- £113.22
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago

Insta360 Flow - AI-Powered Smartphone Stabilizer Auto Tracking Phone Gimbal 3-Axis Stabilization Built-In Selfie Stick & Tripod Portable & Foldable YouTube TikTok Video Kit Summit White
- Price
- £50.95
- Rating
- 4.4/5
- Reviews
- 848
- Age
- 3y ago

Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android AI Phone Gimbal Built-in Selfie Stick & Tripod Phone Stabilizer for Video Recording Youtube Tiktok Travel - Ultimate Creator Bundle Grey
- Price
- £120.36
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 6mo ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod&Tripod 10h Battery
- Price
- £101.40
- Rating
- 4.4/5
- Reviews
- 2,591
- Age
- 8mo ago

Insta360 Flow 2 Pro Creator Bundle White - Foldable AI Phone Gimbal Apple DockKit 360 Pan Tracking Free Tilt Mode Built-In Tripod/Selfie Stick Portable Vlog/Travel Stabilizer Spotlight MagSafe
- Price
- £123.22
- Rating
- 4.4/5
- Reviews
- 1,511
- Age
- 1y ago
Newest
by launch date
Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android AI Phone Gimbal Built-in Selfie Stick & Tripod Phone Stabilizer for Video Recording Youtube Tiktok Travel - Ultimate Creator Bundle Grey
- Price
- £120.36
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 6mo ago

Insta360 Flow 2 Pro Gimbal Stabilizer for iPhone Android Phone Gimbal with AI Tracking Fill Light Built-in Selfie Stick & Tripod for Vlog Travel Family Tennis - Ultimate AI Tracker Bundle Grey
- Price
- £113.22
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod&Tripod 10h Battery
- Price
- £101.40
- Rating
- 4.4/5
- Reviews
- 2,591
- Age
- 8mo ago

Insta360 Flow 2 Plus AI Tracker Bundle Grey - Foldable Phone Gimbal AI Tracking with Any App Multi-Person Tracking Built-in Tripod/Selfie Stick Remote Control iPhone/Android Stabilizer Travel
- Price
- £79.61
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago

Insta360 Flow 2 Grey Gimbal Stabilizer for Smartphone - Foldable AI Phone Gimbal AI & Multi-Person Tracking Built-in Tripod/Selfie Stick Remote control iPhone/Android Phone Stabilizer Travel&Vlog
- Price
- £70.59
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Insta36093%
- DJI7%
Demand
Insta360 Flow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Insta360 Flow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- insta 360 gimbal4K/yr
- insta 360 flow4K/yr
- insta 360 flow gimbal202/yr
Reviews and returns
What reviews say buyers love and hate about Insta360 Flow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Complicated to Use
Takes some time to learn how to use it
Not for intended use
I kept having software issues with the camera not loading when switching between selfie and main camera
the app are a bit clunky
the software is a bit confusing
They are not the cheapest
it feels like it should cost more than it actually does
it's way overpriced
Great Gimbal But Instructions Are Poor
As some have said it does take some getting used to as the enclosed instructions leaflet that comes with it are a quite bare on details
I only took away a star because of the poor instructions
First, its actually heavier than I expected, and its definitely not as pocket-friendly as the advertising makes it seem
it is a tad heavy
its quite heavy
Love
As good as expected
The product appears well made
Great product
Easy to use
easy to carry
thats very handy
it was good value for money
Good value
Well worth it
second is the actual camera/video/ editing app which is brilliant with some great specs included that you wouldnt have with basic iPhone camera
The app is helpful too
app worked flawlessly
High quality materials and build quality combined with many features for video making and blogging
Very well built and strong material
Return
4.0% Return rate 0% Fixable by listing
not quite fully compatible with my Samsung
not for a phone
First, its actually heavier than I expected, and its definitely not as pocket-friendly as the advertising makes it seem
it is a tad heavy
its quite heavy
Complicated to Use
Takes some time to learn how to use it
Not for intended use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insta360 Flow questions
Answered from the same tracked data.









