Is insta 360 x5 accessories profitable to sell on Amazon United Kingdom?

The niche generates £267K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (47/100).

How competitive is the insta 360 x5 accessories niche?

14 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in insta 360 x5 accessories?

Top complaints mined from reviews: Quality-Overall, Value For Money, Functionality-Overall. The return rate is 2.9%.

When does demand for insta 360 x5 accessories peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the insta 360 x5 accessories niche?

Listings span £5.00–£450.19; the average listing price is £37.24 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.

insta 360 x5 accessories

Skip it

Prices mostly outside the sweet spot ($5.00–$450.19) — this niche doesn't clear our bar today.

Avg price

Incredible£37.24

avg listing price — sweet spot $15–$100

Review moat

Good660.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay£267K

£267K/yr · 229K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Price range

Bad£5.00–£450.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, insta 360 x5 accessories is a £267K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

insta 360 x5 accessories market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £223K–£298K; units × avg price
Conversion rate: 3.1%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 51%
Out of stock: 4.9%
Avg brand age: 30 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 83%

Open market

12%

Insta36069%
Vkesen7%
Gurmoir4%
K&F CONCEPT4%
PULUZ2%
YEHOLDING2%
Open — no brand owns it (8 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — -0.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top insta 360 x5 accessories search terms

insta 360 x5 accessories58K/yr +1.6%1.0% conv.
insta360 x5 accessories35K/yr -3.5%0.9% conv.
insta 360 accessories19K/yr -3.2%0.5% conv.
insta 360 x4 accessories18K/yr +9.6%0.3% conv.
insta 360 selfie stick12K/yr +1.9%4.2% conv.
insta 360 x3 accessories14K/yr -8.7%0.5% conv.
invisible selfie stick10K/yr +7.0%1.2% conv.
insta360 accessories8K/yr +9.2%0.3% conv.
insta 360 tripod7K/yr +1.2%2.9% conv.
insta360 selfie stick7K/yr +11.8%4.2% conv.

All search terms

Top insta 360 x5 accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Insta360 114cm Invisible Selfie Stick for X5 / X4 / X3

Insta360£20.704.7★4,755 rev

Insta360 2-in-1 Invisible Selfie Stick + Tripod Compatible with GO 3/X3/ONE RS(1-Inch 360 excluded)/ONE X2/ONE X/GO 2/ONE R/ONE

Insta360£21.594.7★6,466 rev

53.5/136cm Selfie Stick Tripod for Insta 360 X5/X4/X3/ONE X2/ONE X/Ace Pro 2/ONE RS(1-Inch 360 excluded)/GO 3S/GO 3 DJI Osmo 360 Action Camera 2-in-1 Extendable Handle/Travel Volg Stand/Accessories

Vkesen£20.324.5★201 rev

Gurmoir Action Camera Accessory Kit for Gopro Hero 13/12/11/10/9/8/7/6/Go Pro Max 2/DJI Osmo Action 6/5 pro/4/3/Insta 360 X5/X4 and More (DT18)

Gurmoir£32.664.5★45 rev

Insta360 X5 Quick Release Mount

Insta360£20.614.5★148 rev

Newest

by launch date

Insta360 X5 Photography Grip (Black)

Insta360£39.26103 rev

7mo ago

VYVIYON 65 Invisible Selfie Stick Tripod 2 in 1 Extension Monopod Pole for Insta360 X5 X4ONE X2 1/4 Action Camera Selfie Stick Handle Grip with Adapter for GoPro DJI Osmo Action 5 Pro/4

VYVIYON£22.1213 rev

8mo ago

SYMIK Invisible Selfie Stick for Insta360 (120cm/47.2in) Aluminum Alloy Extension Stick Portable Extendable Monopod Pole with 1/4 Screw and Wrist Strap for Insta 360 X5 X4 Air X3 ONE X2 Osmo 360

SYMIK£15.2659 rev

9mo ago

Insta 360 X5 Premium Lens Guards Lens Protector Cover for 360 X5 Accessorie Optical PC Lens material light transmission rate of up to 98%

RaitWahl£8.4421 rev

10mo ago

Insta360 Ring Remote

Insta360£36.5331 rev

11mo ago

What buyers say about insta 360 x5 accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“GOOD QUALITY”

Ease Of Use10%

“Easy to use”

Value For Money7%

“Fair price”

Strength7%

“doesn't feel flimsy”

Size-Overall7%

“Fits perfectly”

Advertised Vs Actual Product6%

“Does the job”

Battery Life3%

“Good battery life”

Functionality-Overall2%

“Amazing product fully satisfied with its function”

Design-Overall2%

“Decent Build and Looking Tripod”

Mounting2%

“Quick easy mount”

What buyers complain about

Quality-Overall8%

“phone mount is poor quality”

Value For Money6%

“It needs to be cheaper tbh”

Functionality-Overall5%

“Didn't work”

Instructions/User Manual/Troubleshooting5%

“No instructions included”

Connectivity-Overall5%

“Some connectivity issues”

Strength4%

“flimsy could be a little thicker for better protection without being too big”

Lenses3%

“do not buy if you are looking for premium lens guards”

Thickness3%

“making the body much thicker would likely cause the case to show up in the footage”

Durability3%

“Broke after a few uses”

Camera Quality3%

“the camera wont stay turned off”

Top return reasons

Compatibility-Overall14%

Size-Overall12%

Quality-Overall6%

Functionality-Overall5%

Defective Material/Parts5%

Weight Heavy5%

Value For Money5%

Connectivity-Overall4%