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Insta 360 X4 Battery

Fail

Shoppers spend only $17K a year here, so Insta 360 X4 Battery is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£17K/yr7K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
85%top-5 click share · 7 brands · 12 sellers

Flapen Score

Insta 360 X4 Battery against its category

The dotted line is the Electronics & Photo average. Past it, Insta 360 X4 Battery is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta 360 X4 Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insta 360 X4 Battery 7K times last year and spent an estimated £17K. The top 5 brands take 92% of clicks. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
9.0%
Market size, estimated
£17Ka year
Peak month
March1.9× the quietest month
Top search term
insta 360 x4 battery4K searches a year

02 · Price

A sale here is worth £25.87.

Listings sell for £25.87 on average, from £17.47 to £30.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £25.87 that is £0 to £3K a year per listing.

Average price
£25.87inside the $15 to $100 sweet spot
Price range
£17.47–£30.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #499 within Camera & Photo. It carries 241 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#499in Camera & Photo
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Insta 360 X4 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • Insta36043%
  • melasta20%
  • Powerextra14%
  • NATNO9%
  • NASTIMA5%
  • K&F CONCEPT4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Insta 360 X4 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Insta 360 X4 Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life50%−0.04

Batteries are poor

SHORT BATTERY LIFE

Value For Money33%−0.07

Not good for price

Love

Quality-Overall36%+3.83

Decent build quality

Great bit of kit

Excellent product, normal insta high quality, highly recommend

Battery Life21%−0.04

New battery, good price when reduced on sale

battery performance has been good so far

Perfect for when your first battery dies

Charging21%−0.07

The charger appears to work satisfactorily

- charging case

Ease Of Use7%+1.07

Obviously they're easy to use

Value For Money7%−0.07

Good value if reduced

Return

3.3% Return rate 34% Fixable by listing

Compatibility-Overall43%▅▅▅▃█▆
Size-Overall34%▅██▇▄▇
Functionality-Overall4%▁▁▁██▁
Battery Life4%██▁▁▁▁

Batteries are poor

SHORT BATTERY LIFE

Value For Money4%▁▁▁█▁▅

Not good for price

FAQ

Common Insta 360 X4 Battery questions

Answered from the same tracked data.