Skip to content

Insta 360 X4 Accessories

Fail

Demand is soft, at +0.2% this quarter, so Insta 360 X4 Accessories is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£129K/yr138K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
63%top-5 click share · 12 brands · 25 sellers

Flapen Score

Insta 360 X4 Accessories against its category

The dotted line is the Electronics & Photo average. Past it, Insta 360 X4 Accessories is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta 360 X4 Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insta 360 X4 Accessories 138K times last year and spent an estimated £129K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
3.9%
Market size, estimated
£129Ka year
Peak month
August2.6× the quietest month
Top search term
insta 360 accessories19K searches a year

02 · Price

A sale here is worth £23.84.

Listings sell for £23.84 on average, from £5.00 to £82.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.84 that is £2K to £6K a year per listing.

Average price
£23.84inside the $15 to $100 sweet spot
Price range
£5.00–£82.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #88 within Camera & Photo. It carries 873 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#88in Camera & Photo
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Insta 360 X4 Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

11%

  • Insta36069%
  • Vkesen7%
  • PULUZ4%
  • K&F CONCEPT4%
  • YEHOLDING3%
  • SYMIK3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Insta 360 X4 Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Insta 360 X4 Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 accessories19K/yr
  • insta 360 x4 accessories18K/yr
  • insta 360 selfie stick12K/yr
  • insta 360 x3 accessories14K/yr
  • invisible selfie stick10K/yr
  • insta360 accessories8K/yr
  • insta 360 tripod7K/yr
  • insta360 selfie stick7K/yr
  • insta 360 stick7K/yr
  • insta360 x3 accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Insta 360 X4 Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting9%−0.06

No instructions included

The selfie stick came without manual

I didn't find any instructions for how to set up the Bluetooth controller although I managed to get it to work in the end

Quality-Overall9%+1.92

phone mount is poor quality

Not the best

Poor product

Durability7%−0.05

Broke after a few uses

The tripod snapped just after few use

I can't vouch for it's longevity

Value For Money7%

It needs to be cheaper tbh

it wasn't that cheap in the first place

More expensive than others

Image/Video Stabilization5%−0.03

Not stable

Decent build, however a little unstable at full length, so might need to stabilise outdoors

Love

Quality-Overall23%+1.92

GOOD QUALITY

well made product

Great quality for prices brought for 360 camera

Strength9%+0.15

doesn't feel flimsy

Very strong

Sturdy Tripod

Ease Of Use9%+0.45

Easy to use

I can say the stick is quite easy to use

This is a very handy

Advertised Vs Actual Product8%+0.87

Does the job

Does exactly what it says

As described

Value For Money7%

Great value for money

Great value for money

Reasonable Price

Return

3.0% Return rate 22% Fixable by listing

Size-Overall16%▇▇▆▇█▆
Compatibility-Overall16%▇▆█▆▅▇

Remote doesnt seem to work with insta 360 x5

Quality-Overall7%▆█▃▄▄▂

phone mount is poor quality

Not the best

Poor product

Weight Heavy7%▇▄█▆▄▃
Defective Material/Parts7%▄▂█▆▃▃

FAQ

Common Insta 360 X4 Accessories questions

Answered from the same tracked data.