Is insta 360 x4 accessories profitable to sell on Amazon United Kingdom?

The niche generates £129K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (43/100).

How competitive is the insta 360 x4 accessories niche?

12 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in insta 360 x4 accessories?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Durability. The return rate is 3.0%.

When does demand for insta 360 x4 accessories peak?

Demand peaks in Aug–Oct–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the insta 360 x4 accessories niche?

Listings span £5.00–£82.50; the average listing price is £23.84 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

insta 360 x4 accessories

Skip it

Soft demand (+0.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£23.84

avg listing price — sweet spot $15–$100

Price range

Great£5.00–£82.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good873.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay£129K

£129K/yr · 138K searches

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, insta 360 x4 accessories is a £129K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Oct–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

insta 360 x4 accessories market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £95K–£119K; units × avg price
Conversion rate: 3.9%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 7.1%
Avg brand age: 31 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

11%

Insta36069%
Vkesen7%
PULUZ4%
K&F CONCEPT4%
YEHOLDING3%
SYMIK3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +0.2% search growth over the last 90 days.

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top insta 360 x4 accessories search terms

insta 360 accessories19K/yr -3.2%0.4% conv.
insta 360 x4 accessories18K/yr +9.6%0.6% conv.
insta 360 selfie stick12K/yr +1.9%4.2% conv.
insta 360 x3 accessories14K/yr -8.7%0.5% conv.
invisible selfie stick10K/yr +7.0%1.5% conv.
insta360 accessories8K/yr +9.2%0.2% conv.
insta 360 tripod7K/yr +1.2%3.1% conv.
insta360 selfie stick7K/yr +11.8%4.2% conv.
insta 360 stick7K/yr -8.8%5.8% conv.
insta360 x3 accessories7K/yr -5.9%0.7% conv.

All search terms

Top insta 360 x4 accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Insta360 114cm Invisible Selfie Stick for X5 / X4 / X3

Insta360£20.704.7★4,755 rev

Insta360 2-in-1 Invisible Selfie Stick + Tripod Compatible with GO 3/X3/ONE RS(1-Inch 360 excluded)/ONE X2/ONE X/GO 2/ONE R/ONE

Insta360£21.594.7★6,466 rev

53.5/136cm Selfie Stick Tripod for Insta 360 X5/X4/X3/ONE X2/ONE X/Ace Pro 2/ONE RS(1-Inch 360 excluded)/GO 3S/GO 3 DJI Osmo 360 Action Camera 2-in-1 Extendable Handle/Travel Volg Stand/Accessories

Vkesen£20.324.5★201 rev

Insta360 Action Invisible Selfie Stick 1-Meter Carbon Fiber Invisible Pole Compatible with Insta360 Ace Ace Pro Ace Pro 2 GO 3 GO 3S GO Ultra ONE X2 X3 X4 X5 Action Cameras Black

Insta360£36.624.5★669 rev

Insta360 3m 9.8ft Extended Edition Selfie Stick for ONE RS ONE X2 & X3 Action Camera

Insta360£82.504.4★2,920 rev

Newest

by launch date

DAWRIS Invisible Extended Selfie Stick 1.2m Aluminum Alloy Pole Stable Anti-Shake Selfie Stick Compatible with Insta 360 X5/X4/X3/GO/ONE GoPro Camera Accessories Travel Sports Vlog Camera

DAWRIS£9.190 rev

4mo ago

VYVIYON 65 Invisible Selfie Stick Tripod 2 in 1 Extension Monopod Pole for Insta360 X5 X4ONE X2 1/4 Action Camera Selfie Stick Handle Grip with Adapter for GoPro DJI Osmo Action 5 Pro/4

VYVIYON£22.1213 rev

8mo ago

Vimose 48 Invisible Selfie Stick Tripod for Insta360 X4/GO 3/X3/ONE RS/ONE X2/ONE X/GO 2/ONE R/ONE - Extension Pole Selfie Stick Handle Grip Adjustable Waterproof for Action Camera

Vimose£20.2886 rev

8mo ago

SYMIK Invisible Selfie Stick for Insta360 (120cm/47.2in) Aluminum Alloy Extension Stick Portable Extendable Monopod Pole with 1/4 Screw and Wrist Strap for Insta 360 X5 X4 Air X3 ONE X2 Osmo 360

SYMIK£15.2659 rev

9mo ago

PULUZ Invisible Selfie Stick 150cm Insta 360 Invisible Selfie Stick for DJI Osmo 360 for Insta360 One RS / X2 X3 X4 X5

PULUZ£13.01136 rev

11mo ago

What buyers say about insta 360 x4 accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“GOOD QUALITY”

Strength9%

“doesn't feel flimsy”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product8%

“Does the job”

Value For Money7%

“Great value for money”

Size-Overall4%

“fits perfectly”

Compatibility-Overall3%

“perfect fit with my insta360”

Video Quality3%

“Great for pictures and videos”

Grip3%

“Floating grip for go ultra”

Weight Light3%

“Very nice lightweight stand”

What buyers complain about

Instructions/User Manual/Troubleshooting9%

“No instructions included”

Quality-Overall9%

“phone mount is poor quality”

Durability7%

“Broke after a few uses”

Value For Money7%

“It needs to be cheaper tbh”

Image/Video Stabilization5%

“Not stable”

Strength4%

“it is flimsy when extended compared to an Insta selfie stick so wouldn't recommend for use with anything heavy”

Functionality-Overall3%

“it didnt work as expected”

Display Viewing Angle3%

“not suitable for 360 as you can see the stick on your videos”

Material Quality3%

“It is made of flimsy plastic that would not last”

Compatibility-Overall3%

“Remote doesnt seem to work with insta 360 x5”

Top return reasons

Size-Overall16%

Compatibility-Overall16%

Quality-Overall7%

Weight Heavy7%

Defective Material/Parts7%

Add-Ons/Attachments5%