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Innokin Tank

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $53K a year here, so Innokin Tank is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£53K/yr46K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
51%top-5 click share · 7 brands · 27 sellers

Flapen Score

Innokin Tank against its category

The dotted line is the Electronics & Photo average. Past it, Innokin Tank is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Innokin Tank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Innokin Tank 46K times last year and spent an estimated £53K. The top 5 brands take 94% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
10.3%
Market size, estimated
£53Ka year
Peak month
August1.2× the quietest month
Top search term
innokin tank18K searches a year

02 · Price

A sale here is worth £11.17.

Listings sell for £11.17 on average, from £4.19 to £27.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.17 that is £1K to £3K a year per listing.

Average price
£11.17under the $15 to $100 sweet spot
Price range
£4.19–£27.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 261 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Innokin Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

1%

  • INNOKIN60%
  • W-Direct13%
  • Retailgenics8%
  • Survival Boyz8%
  • TVDC5%
  • Genuine Innokin5%
  • Open — no brand owns it (1 brand, 1%)

Demand

Innokin Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Innokin Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • innokin tank18K/yr
  • zlide tank9K/yr
  • innokin zlide tank8K/yr
  • t18e tank4K/yr
  • innokin zenith tank3K/yr
  • innokin adept zlide tank2K/yr
  • t22 tank998/yr

Reviews and returns

What reviews say buyers love and hate about Innokin Tank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof31%

Leaking

Both of these new tanks leaked

Leaking on first use

Charging14%−0.07

Charging port can be problematic

it now doesn't charge

The device wouldn't turn on, or charge

Durability11%−0.04

They do not last

unfortunately the one I bought only lasted around 9 months

It doesn't last the whole day

Battery Life9%−0.03

8 hours and battery gone

Seems to have damaged may control battery pack

Quality-Overall8%+0.01

already the button is popping out one side so build quality questionable

Not the best at all

poor build quality

Love

Value For Money41%+2.62

Value for money

Value for money

Good value

Ease Of Use12%+0.55

Great & easy to use

easy to file

Really easy to use

Quality-Overall10%+0.01

Well built

Seems well made and good value

Very reliable piece of kit

Strength9%+0.77

Feels very sturdy

How robust

Leak-Proof6%

Doesnt leak, comes with a spare glass inner tank for good measure and the batteries that go with this last an eternity

This one promised easy top-filling and no leaks

Return

1.0% Return rate 14% Fixable by listing

Leak-Proof28%▃▆█▆▅▃

Leaking

Both of these new tanks leaked

Leaking on first use

Charging15%▅▃▁▂▂█

Charging port can be problematic

it now doesn't charge

The device wouldn't turn on, or charge

Functionality-Overall13%█▄▂▂▁▁

It didn't work

Size-Overall10%▁▃▃▁▄█
Defective Material/Parts6%▃▅▁▃█▂

FAQ

Common Innokin Tank questions

Answered from the same tracked data.