Is innokin coolfire profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the innokin coolfire niche?

7 brands and 11 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in innokin coolfire?

Top complaints mined from reviews: Durability, Leak-Proof, Charging. The return rate is 2.6%.

When does demand for innokin coolfire peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the innokin coolfire niche?

Listings span £21.95–£37.39; the average listing price is £27.57 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.

innokin coolfire

Worth a look

Shows beatable incumbent ratings (3.3★), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Review moat

Incredible21.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£27.57

avg listing price — sweet spot $15–$100

Price range

Incredible£21.95–£37.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 37K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, innokin coolfire is a £60K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

innokin coolfire market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £41K–£55K; units × avg price
Conversion rate: 5.8%
Avg BSR: #0
Page quality: 0%
Prime: 84%
Sponsored: 0%
Out of stock: 19.6%
Avg brand age: 53 months
Avg seller age: 243 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

INNOKIN36%
TVDC19%
W-Direct17%
TILLELOT16%
Vampire Vape9%
Travel CubeX2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top innokin coolfire search terms

innokin coolfire z8010K/yr +6.6%3.9% conv.
innokin coolfire11K/yr +11.0%2.9% conv.
coolfire z605K/yr +1.5%9.0% conv.
innokin coolfire z604K/yr -4.5%6.8% conv.
coolfire3K/yr +24.0%2.1% conv.
coolfire iv plus3K/yr -12.6%1.2% conv.
innokin coolfire z502K/yr -25.4%1.3% conv.

All search terms

Top innokin coolfire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innokin Coolfire Z60 Vape Starter Kit E Cigarette Box Mod 2500mAh 6-60W E-Cig Zlide Top 2ml Tank Top Airflow Control Vaping Type-C Fast Charge Using Zenith Z-Coil AMZ UK No Nicotine - Black

INNOKIN£26.643.7★59 rev

Innokin Coolfire Z80 Nex Mod 0.96 inch TFT Screen Monitor Battery Life Type-C Fast Charging Slide Lock Switch 2ml Cartridge Capacity No Nicotine (Black)

TILLELOT£22.082.0★6 rev

Innokin Coolfire Z60 Vape Starter Kit E Cigarette Box Mod 2500mAh 6-60W E-Cig Zlide Top 2ml Tank Top Airflow Control Vaping Type-C Fast Charge Using Zenith Z-Coil AMZ UK No Nicotine - Blue

INNOKIN£26.563.4★50 rev

INNOKIN Coolfire Z80 NEX Vape Mod [Gradient Blue] - [Requires 18650 Battery - Sold Separately] 80W USB-C Fast Charging Button Activation Nicotine Free

W-Direct£21.951.0★1 rev

INNOKIN COOLFIRE Z60 Vape Kit [Black] - MTL/RDL Vaping Big Battery Fast Charge Variable 60W 4th Generation Chipset All Z Coils Compatible Leak Proof Design E Cigarettes No Nicotine

INNOKIN£28.693.8★36 rev

Newest

by launch date

INNOKIN Coolfire Z80 NEX Vape Mod [Gradient Blue] - [Requires 18650 Battery - Sold Separately] 80W USB-C Fast Charging Button Activation Nicotine Free

W-Direct£21.951 rev

10mo ago

INNOKIN Coolfire Z80 NEX Vape Mod [Gunmetal] - [Requires 18650 Battery - Sold Separately] 80W USB-C Fast Charging Button Activation Nicotine Free

W-Direct£22.051 rev

10mo ago

Innokin CoolFire Z80 Mod Box (LEATHER WHITE) 80W Adjustable Power Vape Device Battery Not Included For 2ml Cartridge Use No Nicotine

Travel CubeX£24.882 rev

1y ago

INNOKIN Coolfire PZPulse Vape Kit - E-cigarette Starter Vape Kit Long Lasting 2400mAh Battery Button Activated 80W Output DTL Vaping Adjustable Airflow Top Fill Pod No Nicotine (Gunmetal)

W-Direct£26.391 rev

1y ago

INNOKIN Coolfire Z80 Vape Mod - [Requires 18650 Battery - Sold Separately] 80W USB-C Fast Charging Button Activation Nicotine Free (Black)

W-Direct£22.021 rev

1y ago

What buyers say about innokin coolfire

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“It works, and the price is competitive”

Quality-Overall20%

“Superb quality”

Leak-Proof15%

“Works well and doesnt leak”

Design-Overall10%

“Very nice and works perfectly nice design”

Adjustability/Rotatability/Reclining5%

“adjustable air flow”

Assembly/Installation5%

“Easy set up nice smoke high-quality”

Display-Overall3%

“I like the new LCD SCREEN”

What buyers complain about

Durability23%

“Broken and not even 10 months old”

Leak-Proof18%

“liquid is leaking”

Charging15%

“Stops charging”

Functionality-Overall14%

“Doesn't work”

Quality-Overall9%

“Terribly made”

Touch/Button Controls9%

“the power button didn't work”

Value For Money3%

“WASTE OF MONEY”

Maintenance And Repair3%

“not worth getting fixed”

Assembly/Installation3%

“It was precariously put together”

Top return reasons

Leak-Proof25%

Charging20%

Functionality-Overall19%

Defective Material/Parts9%

Size-Overall8%

Battery Life6%

Compatibility-Overall4%

Durability3%

Display-Overall2%

Filtration2%

Common questions

Is innokin coolfire profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the innokin coolfire niche?: 7 brands and 11 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in innokin coolfire?: Top complaints mined from reviews: Durability, Leak-Proof, Charging. The return rate is 2.6%.
When does demand for innokin coolfire peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the innokin coolfire niche?: Listings span £21.95–£37.39; the average listing price is £27.57 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.

innokin coolfire

innokin coolfire market data

Competition & brand share

Demand & seasonality

Top innokin coolfire search terms

Top innokin coolfire products on Amazon

Top sellers

Newest

Trending

What buyers say about innokin coolfire

What buyers love

What buyers complain about

Top return reasons

Common questions

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