In Ear Monitors
FailBuyers convert on only 1.5% of searches, so In Ear Monitors is a Fail.
- Flapen Score
- 49 / 100Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 4449
- Market size
- £345K/yr790K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 20 sellers
Flapen Score
In Ear Monitors against its category
The dotted line is the Electronics & Photo average. Past it, In Ear Monitors is stronger. Inside it, weaker.
Market
The In Ear Monitors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for In Ear Monitors 790K times last year and spent an estimated £345K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.
- Searches, last 12 months
- 790K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £345Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- iem161K searches a year
02 · Price
A sale here is worth £29.30.
Listings sell for £29.30 on average, from £14.02 to £60.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £29.30 that is £3K to £7K a year per listing.
- Average price
- £29.30inside the $15 to $100 sweet spot
- Price range
- £14.02–£60.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #259 within Headphones, Earphones & Accessories. It carries 3,091 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 1.4%
- Average rank
- #259in Headphones, Earphones & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,091per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top In Ear Monitors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moondrop CHU II High Performance Dynamic Driver IEMs Interchangeable Cable in-Ear Headphone
- Price
- £15.62
- Rating
- 4.1/5
- Reviews
- 4,014
- Age
- 3y ago
Linsoul KZ ZS10 Pro 4BA+1DD 5 Driver in Ear Monitor HiFi Wired Earbuds Gaming Earbuds Hybrid IEM Earphones with Stainless Steel Faceplate Recessed 2 Pin Detachable Cable(Without Mic Black)
- Price
- £35.10
- Rating
- 4.3/5
- Reviews
- 14,083
- Age
- 7y ago
CCA KZ ZSN Pro X Dual Driver In Ear Earphone 1BA 1DD Wired Earphone HiFi Sport Gaming Earbuds Headphones Compatibility for Phone Computer Tablet with Gift Set
- Price
- £18.18
- Rating
- 4.4/5
- Reviews
- 1,296
- Age
- 5y ago
TRUTHEAR x Crinacle Zero: RED Dual Dynamic Drivers in-Ear Headphone
- Price
- £39.69
- Rating
- 4.1/5
- Reviews
- 1,563
- Age
- 2y ago
Linsoul 7Hz x Crinacle Zero:2 in Ear Monitor Updated 10mm Dynamic Driver IEM Wired Earbuds Earphones Gaming Earbuds with OFC IEM Cable for Musician (Without MIC Orange)
- Price
- £20.15
- Rating
- 4.3/5
- Reviews
- 3,295
- Age
- 2y ago
Trending
90-day click momentum
Yinyoo KZ EDX PRO Earphones Headphones with 1DD EDX PRO Wired in Ear Earbuds HiFi Deep Bass Sound with 1DD New 10mm Dynamic Driver Over Ear Headset (White No Mic)
- Price
- £14.26
- Rating
- 4.2/5
- Reviews
- 2,503
- Age
- 4y ago
Linsoul Kiwi Ears Cadenza II 10mm Titanium Driver In Ear Monitor HiFi Wired IEM Earphones with KARS 2.0 Precise Tonal Balance CNC Aluminum Faceplate for Musicians Audiophiles Gaming (Grey)
- Price
- £35.50
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 7mo ago
keephifi CCA CRA IEM Earphones In Ear Monitors for Musicians Ultra-Thin Diaphragm Dynamic Driver Light Weight iems In Ear Earphone Earbuds Wired Deep Bass 3.5mm DJ Headphones for Gaming Singers
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago
Linsoul KZ ZS10 Pro 4BA+1DD 5 Driver in Ear Monitor HiFi Wired Earbuds Gaming Earbuds Hybrid IEM Earphones with Stainless Steel Faceplate Recessed 2 Pin Detachable Cable(Without Mic Dark Black)
- Price
- £35.06
- Rating
- 4.3/5
- Reviews
- 14,083
- Age
- 7y ago
Sennheiser IE 100 PRO CLEAR In-Ear Monitors | Dynamic 10mm Broadband Transducer for Powerful Precise Monitoring | 1.3M Cable & S/M/L Silcone Adaptors Included | Clear & Black (508941)
- Price
- £59.37
- Rating
- 4.3/5
- Reviews
- 1,493
- Age
- 5y ago
Newest
by launch dateLinsoul Kiwi Ears Cadenza II 10mm Titanium Driver In Ear Monitor HiFi Wired IEM Earphones with KARS 2.0 Precise Tonal Balance CNC Aluminum Faceplate for Musicians Audiophiles Gaming (Grey)
- Price
- £35.50
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 7mo ago
Moondrop Old Fashioned 40mm On-Ear Headphone with 0.78mm 2pin cable 3.5mm Plug
- Price
- £20.61
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 8mo ago
TRUTHEAR x Crinacle Zero: BLUE2 Dual Dynamic Drivers in-Ear Headphone with Detachable Cable (3.5mm+mic Cable)
- Price
- £53.98
- Rating
- 4.3/5
- Reviews
- 905
- Age
- 1y ago
TRUTHEAR x Crinacle Zero:BLUE2 Dual Dynamic Drivers in-Ear Headphone with Detachable Cable (3.5mm)
- Price
- £50.47
- Rating
- 4.3/5
- Reviews
- 905
- Age
- 1y ago
keephifi CCA CRA IEM Earphones In Ear Monitors for Musicians Ultra-Thin Diaphragm Dynamic Driver Light Weight iems In Ear Earphone Earbuds Wired Deep Bass 3.5mm DJ Headphones for Gaming Singers
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
10%
- Linsoul31%
- Moondrop25%
- CCA9%
- TRUTHEAR9%
- Sennheiser8%
- Yinyoo8%
- Open — no brand owns it (4 brands, 10%)
Demand
In Ear Monitors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top In Ear Monitors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iem161K/yr
- iem earphones137K/yr
- in ear monitors117K/yr
- iems85K/yr
- moondrop70K/yr
- moondrop chu 228K/yr
- truthear32K/yr
- kz zs10 pro23K/yr
- iems for gaming20K/yr
- in ear monitors for musicians20K/yr
Reviews and returns
What reviews say buyers love and hate about In Ear Monitors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
AWFUL Sound Quality
little to no sound at all
Low quality tinny sound
Shame the quality control is so bad
The build quality isn't exactly top notch
Low quality
Not as durable as hoped
Broke after 3 uses
Broken after a few months of use
They have the weakest bass response ever
not much bass
Solid and bass is weak
Might not fit
These are smaller than my previous
Tiny Cable
Love
Good sound
Sound great and comfortable
Sound is incredible
great build quality
build quality is great
Good quality
Good price
Great investment
Excellent value
Bass is good
good bass response
Decent bass performance
They fit in ear with the cord going over
fit in the ear
Fit is great
Return
2.6% Return rate 16% Fixable by listing
AWFUL Sound Quality
little to no sound at all
Low quality tinny sound
Might not fit
These are smaller than my previous
Tiny Cable
Didn't work properly
Hi can someone from customer service please contact me as the left ear in these headphones has stopped working
Rasping and shaky noise being heard
The only downside is that i find that i normally have volume on most devices at 60-70% to have them be loud enough
One ear went down to 10% volume after only a couple days use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common In Ear Monitors questions
Answered from the same tracked data.