imoo watch for kids
Worth a lookShows beatable incumbent ratings (3.9★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Incredible£19.19–£98.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£52.81avg listing price — sweet spot $15–$100
Review moat
Good691.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay£227K£227K/yr · 290K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, imoo watch for kids is a £227K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
imoo watch for kids market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £211K–£264K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 16.1%
- Avg brand age
- 26 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
16
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- imoo64%
- Blackview21%
- Tikkers9%
- BJLBOJEY2%
- ELEJAFE2%
- IOWODO1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +50.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.6×
Top imoo watch for kids search terms
- kids gps tracker watch46K/yr
- imoo watch for kids33K/yr
- tikkers smart watch kids49K/yr
- kids tracker watch26K/yr
- imoo z115K/yr
- kids watch with gps tracker20K/yr
- kids smart watch with gps tracker26K/yr
- gps watch kids16K/yr
- tracker watch for kids11K/yr
- imoo12K/yr
Top imoo watch for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
imoo Z3 Watch for Kids Kids Smart Watch with GPS Tracker 4G Phone Watch with SIM Card/WiFi for Boys & Girls Voice & Video Call SOS Camera School Mode IP68 Waterproof (Blue-Z3 imoo Z3)
imoo£96.794.2★59 rev
imoo Watch Phone Z1 Kids Smart Watch 4G Kids Smartwatch with Video and Phone Call Durable GPS Watch and IPX8 Water Resistance (Green)
imoo£74.923.9★2,161 rev
Blackview 4G Kids Smart Watch GPS+LBS+Wi-Fi Tracker SOS Video Voice Chat Phone Watch Pedometer & Sleep School Mode Puzzle Games LED Torch IP68 Waterproof Best Gifts for Boys Girls Teens 4-12
Blackview£38.254.2★8,497 rev
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
Blackview£33.653.3★20 rev
imoo Z3 Watch for Kids Kids Smart Watch with GPS Tracker 4G Phone Watch with SIM Card/WiFi for Boys & Girls Voice & Video Call SOS Camera School Mode IP68 Waterproof-Pink
imoo£98.344.2★59 rev
Newest
by launch date
BJLBOJEY Kids Smart Watch GPS Tracker 4G Kid Smartwatch for Boys Girls Phone Watch with Video Call SOS School Mode Pedometer Birthday for 5-12 Years Old
BJLBOJEY£49.7559 rev
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
Blackview£33.6520 rev
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
Blackview£33.7011 rev
Kids Smart Watch4G Smartwatch for Boys and Girls GPS Voice ChatVideo Calls 800mAh Battery SOSLED FlashlightClassroom Mode Games Camera IP68 WaterproofChildrens Day gift for 4-15 Years Old
IOWODO£38.828 rev
imoo Z3 Watch for Kids Kids Smart Watch GPS Tracker Watch 2-Way HD Video Call Voice Call Parental Control Class Mode IPX8 Waterproof SOS 1.5 Touchscreen The Best Gift for ChildrenPink
imoo£95.96167 rev
Trending
90-day click momentumKids Smart Watch4G Smartwatch for Boys and Girls GPS Voice ChatVideo Calls 800mAh Battery SOSLED FlashlightClassroom Mode Games Camera IP68 WaterproofChildrens Day gift for 4-15 Years Old
IOWODO£38.822.5★
Blackview 4G Kids Smart Watch GPS+LBS+Wi-Fi Tracker SOS Video Voice Chat Phone Watch Pedometer & Sleep School Mode Puzzle Games LED Torch IP68 Waterproof Best Gifts for Boys Girls Teens 4-12
Blackview£38.254.2★
Blackview 4G Kids Smart Watch
Blackview£35.952.5★
imoo Z3 Watch for Kids Kids Smart Watch with GPS Tracker 4G Phone Watch with SIM Card/WiFi for Boys & Girls Voice & Video Call SOS Camera School Mode IP68 Waterproof (Blue-Z3 imoo Z3)
imoo£96.794.2★
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
Blackview£33.703.8★
What buyers say about imoo watch for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with product and eady”
“Good value for money”
“Ease of use”
“The watch is easy to use”
“It has good features, alarms, measures heart rate, counts steps, etc”
“Battery life is decent”
“GPS accurate”
“Present for grandchild who is delighted with it”
“It does what is said”
“It was easy to set up”
What buyers complain about
“trying to connect it to the app has proved absolutely hopeless”
“Gps tracking not accurate always”
“Doesn't hold charge at all”
“Doesn't work as described”
“feels like it will easily break”
“Setup took a little time at first”
“Battery life is too short”
“poor performance”
“The tracker isnt perfect. as it pings from bluetooth/wifi”
“a really big one slightly bigger”
Top return reasons
Common questions
- Is imoo watch for kids profitable to sell on Amazon United Kingdom?
- The niche generates £227K/yr across 20 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the imoo watch for kids niche?
- 6 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in imoo watch for kids?
- Top complaints mined from reviews: Connectivity-Overall, GPS, Charging. The return rate is 2.6%.
- When does demand for imoo watch for kids peak?
- Demand peaks in Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the imoo watch for kids niche?
- Listings span £19.19–£98.34; the average listing price is £52.81 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.