Skip to content

Imoo Watch for Kids

Maybe

The products selling today average only 3.9★. But the top 5 brands take 99% of clicks, so Imoo Watch for Kids is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£227K/yr290K searches / yr
90-day growth
+50.0%search demand this quarter
Competition
62%top-5 click share · 6 brands · 16 sellers

Flapen Score

Imoo Watch for Kids against its category

The dotted line is the Electronics & Photo average. Past it, Imoo Watch for Kids is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imoo Watch for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Imoo Watch for Kids 290K times last year and spent an estimated £227K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+50.0%
Conversion, latest week
1.5%
Market size, estimated
£227Ka year
Peak month
November2.6× the quietest month
Top search term
kids gps tracker watch46K searches a year

02 · Price

A sale here is worth £52.81.

Listings sell for £52.81 on average, from £19.19 to £98.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £52.81 that is £0 to £5K a year per listing.

Average price
£52.81inside the $15 to $100 sweet spot
Price range
£19.19–£98.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #237 within Wearable Technology. It carries 691 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#237in Wearable Technology
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
20

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
26 months

Products

Top Imoo Watch for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£91K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

16

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • imoo64%
  • Blackview21%
  • Tikkers9%
  • BJLBOJEY2%
  • ELEJAFE2%
  • IOWODO1%
  • Open — no brand owns it (0%)

Demand

Imoo Watch for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Imoo Watch for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids gps tracker watch46K/yr
  • imoo watch for kids33K/yr
  • tikkers smart watch kids49K/yr
  • kids tracker watch26K/yr
  • imoo z115K/yr
  • kids watch with gps tracker20K/yr
  • kids smart watch with gps tracker26K/yr
  • gps watch kids16K/yr
  • tracker watch for kids11K/yr
  • imoo12K/yr

Reviews and returns

What reviews say buyers love and hate about Imoo Watch for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall9%−0.17

trying to connect it to the app has proved absolutely hopeless

Does not connect to WiFi

No Sim connection

GPS8%−0.06

Gps tracking not accurate always

the gps and pedometer dont work

pure gps doesn't seem to work at all

Charging8%−0.11

Doesn't hold charge at all

Stopped charging

Does not charge

Functionality-Overall8%−0.13

Doesn't work as described

Limited functions

Not working

Durability7%−0.09

feels like it will easily break

Broke within a couple of weeks it did

Should be made more durable

Love

Quality-Overall13%+0.20

Happy with product and eady

Good quality

Overall we are very happy with the watch and it's performance

Value For Money11%+1.29

Good value for money

its not expensive

Good value

Ease Of Use8%+0.84

Ease of use

easy to operate

Very straightforward

Watch Mechanism6%+0.31

The watch is easy to use

Good quality watch with good parental control

A great watch

Health Monitoring6%

It has good features, alarms, measures heart rate, counts steps, etc

Perfect for monitoring my daily activities

The GPS tracking is great

Return

2.6% Return rate 16% Fixable by listing

Functionality-Overall13%▆▅█▆▄▄

Doesn't work as described

Limited functions

Not working

Sim Card/Tray Issues12%█▅▇▆▇▆
GPS11%▄▃▅▆█▅

Gps tracking not accurate always

the gps and pedometer dont work

pure gps doesn't seem to work at all

Charging9%▆█▅▄▆▄

Doesn't hold charge at all

Stopped charging

Does not charge

Color8%▂▁█▅▂█

FAQ

Common Imoo Watch for Kids questions

Answered from the same tracked data.