Hume Band
MaybeShoppers spend $1.7M a year here. But buyers convert on only 1.3% of searches, so Hume Band is a Maybe.
- Flapen Score
- 54 / 100Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 4454
- Market size
- £1.7M/yr1.6M searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 24 sellers
Flapen Score
Hume Band against its category
The dotted line is the Electronics & Photo average. Past it, Hume Band is stronger. Inside it, weaker.
Market
The Hume Band market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hume Band 1.6M times last year and spent an estimated £1.7M. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £1.7Ma year
- Top search term
- amazfit415K searches a year
02 · Price
A sale here is worth £82.90.
Listings sell for £82.90 on average, from £15.00 to £204.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £82.90 that is £104K to £124K a year per listing.
- Average price
- £82.90inside the $15 to $100 sweet spot
- Price range
- £15.00–£204.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £104K–£124K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #371 within Wearable Technology. It carries 3,715 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 86%
- Out of stock, average day
- 8.8%
- Average rank
- #371in Wearable Technology
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,715per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Hume Band products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WHOOP Peak 12-Month Membership 5.0 Health and Fitness Wearable 24/7 Activity & Sleep Tracker with Heart Rate HRV Stress Monitor Personalized Coaching Healthspan 14+ Days Battery Life
- Price
- £180.86
- Rating
- 4.1/5
- Reviews
- 3,765
- Age
- 1y ago

CERCGVEL Arm Sleeve Accessory Compatible with Whoop 5.0 ONE/Peak/MG Life and Whoop 4.0 Fitness Life Tracker Health and Fitness Wearable Heart Rate Monitor Accessories (Black Standard Size)
- Price
- £20.39
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 10mo ago

Amazfit Active 2 Smart Watch 44mm GPS Maps with Direction Fitness Tracker 10 Day Battery Sleep Monitor 160+ Sport Modes Water Resistant for Android & Apple Iphone Black Sport Silicone
- Price
- £70.82
- Rating
- 4.2/5
- Reviews
- 2,720
- Age
- 1y ago

Amazfit Helio Strap Fitness Tracker Wristband 24/7 Activity & Sleep Tracker with Heart Rate 10 Days Battery 50+ Sports Modes Strength Training Hyrox Race Subscription Free for Android & iPhone
- Price
- £82.52
- Rating
- 4.2/5
- Reviews
- 2,241
- Age
- 1y ago

KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Trending
90-day click momentum
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- £67.82
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2mo ago

Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
- Price
- £57.43
- Rating
- 4.4/5
- Reviews
- 15,699
- Age
- 7y ago

KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago

Padwa Lifestyle Helios Moon God Camera Strap -2 Full Grain Leather Ends Camera Straps for Photographers Vintage Embroidered Cotton Weave Soft Suede Fabric Padded Strap Quick Release fits All Cameras
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 765
- Age
- 1y ago

Amazfit Active 3 Premium GPS Running Smart Watch 45mm 1.32 AMOLED Sapphire Display 12-Day Battery 4GB NFC Offline Maps 170+ Workouts 5 ATM Heart Rate & Fitness Tracker for Android & iPhone
- Price
- £129.60
- Rating
- 4.5/5
- Reviews
- 486
- Age
- 4mo ago
Newest
by launch date
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- £67.82
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2mo ago

Amazfit Active 3 Premium GPS Running Smart Watch 45mm 1.32 AMOLED Sapphire Display 12-Day Battery 4GB NFC Offline Maps 170+ Workouts 5 ATM Heart Rate & Fitness Tracker for Android & iPhone
- Price
- £129.60
- Rating
- 4.5/5
- Reviews
- 486
- Age
- 4mo ago

Amazfit Active Max Smart Watch 48mm 1.5 AMOLED Display 25-Day Battery Offline Map NFC GPS 4GB Storage 170+ Sport 5 ATM Water Resistant Heart Rate & Sleep Fitness Tracker for Android & iPhone
- Price
- £134.91
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 6mo ago

Fitness Tracker with 24/7 Health Tracking Sleep & Heart Rate Tracking - Dual PPG&ECG Wellness Insights | SOS Alert & Family Sharing | 15-Day Battery 188 Sport Modes Aerospace Aluminium Build Black
- Price
- £71.95
- Rating
- 3.5/5
- Reviews
- 76
- Age
- 7mo ago

CERCGVEL Arm Sleeve Accessory Compatible with Whoop 5.0 ONE/Peak/MG Life and Whoop 4.0 Fitness Life Tracker Health and Fitness Wearable Heart Rate Monitor Accessories (Black Standard Size)
- Price
- £20.39
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
8%
- Amazfit37%
- WHOOP34%
- CERCGVEL10%
- AliveCor5%
- Google3%
- TabTime3%
- Open — no brand owns it (4 brands, 8%)
Demand
Hume Band search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hume Band search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazfit415K/yr
- whoop246K/yr
- whoop 5.0 band204K/yr
- whoop band140K/yr
- amazfit helio strap142K/yr
- hume band104K/yr
- amazfit watch97K/yr
- amazfit helio44K/yr
- helio strap37K/yr
- woop band24K/yr
Reviews and returns
What reviews say buyers love and hate about Hume Band
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its a bit pricey
A little expensive
overpriced and frustrating
App sucks
Terrible app
App isn't good
I think the build quality is somewhat embarrassing
Cheap rubbish
Poor quality, avoid
which has now failed after 6 months
Broken
Broke after one month
Doesnt Work Reliably
Doesn't turn on
Doesnt work
Love
Battery lasts a long time
Battery life amazing
Powerful battery
great value for money
Excellent value for money
Good for the price
Excellent product
Brilliant looking and quality watch
The build quality looks and feels great, set up is super easy
the app is solid
App is very user friendly
Excellent app
easy to put on
easy to use features
Easy to use
Return
2.3% Return rate 11% Fixable by listing
Doesnt Work Reliably
Doesn't turn on
Doesnt work
Since then the connection keeps dipping in
won't connect to the app
wouldn't connect to my phone unless being charged
Not good with correct data measurement
Disappointingly inaccurate
Completely inaccurate data
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hume Band questions
Answered from the same tracked data.









