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Huawei P30 Pro Case

Fail

Shoppers spend only $38K a year here, so Huawei P30 Pro Case is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£38K/yr102K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Huawei P30 Pro Case against its category

The dotted line is the Electronics & Photo average. Past it, Huawei P30 Pro Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huawei P30 Pro Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Huawei P30 Pro Case 102K times last year and spent an estimated £38K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
4.4%
Market size, estimated
£38Ka year
Peak month
September1.7× the quietest month
Top search term
huawei p30 pro case75K searches a year

02 · Price

A sale here is worth £8.27.

Listings sell for £8.27 on average, from £3.36 to £20.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.27 that is £0 to £827 a year per listing.

Average price
£8.27under the $15 to $100 sweet spot
Price range
£3.36–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£827
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #3,867 within Cases & Covers. It carries 4,212 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#3,867in Cases & Covers
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,212per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Huawei P30 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

31%

  • kwmobile21%
  • WATACHE15%
  • Hually13%
  • Btstring9%
  • Kuafcase7%
  • Lanhiem5%

Demand

Huawei P30 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Huawei P30 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huawei p30 pro case75K/yr
  • p30 pro case14K/yr
  • huawei p30 pro phone case6K/yr
  • phone case huawei p30 pro4K/yr
  • hawaii p30 pro phone case4K/yr

Reviews and returns

What reviews say buyers love and hate about Huawei P30 Pro Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.23

Does not fit properly

Too small

It does not fit

Charging10%−0.10

Can't charge the phone when the cover is on

I have to take it off to charge the phone so a bit problematic

Value For Money10%−0.02

Don't waste your money

Quality-Overall10%+0.33

Poor quality

Security10%−0.06

Not so secure

Love

Size-Overall20%−0.23

fitted perfectly

True to size

Fits the phone perfectly

Value For Money14%−0.02

Good case for the money

Exceptional value for money

Good for the money

Drop/Impact Protection13%+1.55

Brilliant case and perfect for protecting your phone

Will protect well

Really good quality screen protector

Quality-Overall12%+0.33

Excellent product

The quality of this product is one not to be missed

It's good quality and fitted perfectly

Advertised Vs Actual Product8%+0.93

As per listing

Works as described

Return

2.1% Return rate 64% Fixable by listing

Size-Overall51%█▆▆▆▇▇

Does not fit properly

Too small

It does not fit

Quality-Overall10%▁▆█▁▆▇

Poor quality

Functionality-Overall7%▁▁▅▅▁█
Compatibility-Overall5%█▁▁▁▄▁
Defective Material/Parts3%▁▁▁█▆▁

FAQ

Common Huawei P30 Pro Case questions

Answered from the same tracked data.