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Hoverair X1

Fail

The top 5 brands take 100% of clicks, so Hoverair X1 is a Fail.

Flapen Score
19
19 / 100
Ranks 1,484 of 1,488 Electronics & Photo niches · −25 vs the category median of 44
Market size
£34K/yr43K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
93%top-5 click share · 3 brands · 29 sellers

Flapen Score

Hoverair X1 against its category

The dotted line is the Electronics & Photo average. Past it, Hoverair X1 is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoverair X1 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hoverair X1 43K times last year and spent an estimated £34K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
0.3%
Market size, estimated
£34Ka year
Peak month
December2.0× the quietest month
Top search term
hoverair12K searches a year

02 · Price

A sale here is worth £236.94.

Listings sell for £236.94 on average, from £7.35 to £498.82. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £236.94 that is £0 to £24K a year per listing.

Average price
£236.94above the $15 to $100 sweet spot
Price range
£7.35–£498.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
9.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Camera & Photo. It carries 1,758 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#73in Camera & Photo
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,758per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Hoverair X1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • HOVERAir87%
  • DJI6%
  • Generic6%

Demand

Hoverair X1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Hoverair X1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoverair12K/yr
  • hover drone7K/yr
  • hoverair x17K/yr
  • hover air6K/yr
  • hover air x12K/yr
  • hoverair x1 pro5K/yr
  • hover air x1 pro1K/yr
  • hover air x1 drone2K/yr

Reviews and returns

What reviews say buyers love and hate about Hoverair X1

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life17%

Bad battery

Although the battery life could be longer

Battery barely lasts

Software/Application12%

the configuration is limited when using just the mobile app

Dont buy, DJI dropped support for firmware updates, no new updates in a year and some users report dangerous fly away issue

Functionality-Overall8%

the follow me system isnt working properly it keeps loosing the subject

Value For Money8%

But I think I could have got it for less

Product Condition4%

which is definitely not what I call as new

Don't buy refurbished

Great drone, not as new though

Love

Ease Of Use17%

Easy to use

Easy to control

Best beginner drone. easy to use

Value For Money13%

Value for Money

Worth the money

I think its great value for money

Image/Picture Clarity10%

Does exactly what it's been said to do and the picture quality is crystal and clear

Image quality it not bad

The picture quality is great

Quality-Overall8%

Good Quality and Easy to Operate

Great product

Solid quality stuff

Durability5%

Really durable

If your looking for a durable drone then this is the product

Durable

Return

9.8% Return rate 7% Fixable by listing

Functionality-Overall22%▇▅█▅▅▅

the follow me system isnt working properly it keeps loosing the subject

Charging13%▆▇▄▄█▆

still no full charge, incredibly annoying

Defective Material/Parts8%▅▄▅▃█▄
Connectivity-Overall7%▇▆▆▃▃█
Battery Life6%█▇▂▆▂▃

Bad battery

Although the battery life could be longer

Battery barely lasts

FAQ

Common Hoverair X1 questions

Answered from the same tracked data.