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honor 90 case

Skip it

Prices mostly outside the sweet spot ($3.96–$14.04) — this niche doesn't clear our bar today.

Market size 2Growth 19Conversion 31Competition 77Returns 53Price range 0Avg price 23Brand share 95Review moat 48Quality gap 82

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,664.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.29

avg listing price — sweet spot $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad£9K

£9K/yr · 46K searches

Price range

Bad£3.96–£14.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, honor 90 case is a £9K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

honor 90 case market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£8K–£10K
units × avg price
Conversion rate
2.5%
Avg BSR
#8,892
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
22.9%
Avg brand age
27 months
Avg seller age
202 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

42

Top-5 brand share

38%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

56%

  • Knoowcase8%
  • Wousunly8%
  • GiiYoon7%
  • gueche7%
  • Btstring7%
  • TIANCI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Top honor 90 case search terms

  • honor 90 phone case32K/yr
  • honor 90 case11K/yr
  • honour 90 phone case3K/yr
  • honor 90 case and screen protector460/yr
All search terms

Top honor 90 case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1864%£3726%£5598%£7451101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about honor 90 case

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Good fit”

Quality-Overall20%

“Quality phone case”

Drop/Impact Protection11%

“2 stars as overall good case providing good protection”

Magnetic Strength/Adsorption7%

“Great case strong magnet on back”

Comfort-Overall7%

“Nice and comfortable”

Durability4%

“Great purchase, brilliant price, love the colour, and it's been bashed about a good few times, stood on, sat on and seems really durable”

Ease Of Use4%

“Smart case”

Touch/Button Controls4%

“Buttons work well”

Value For Money2%

“Excellent value for money”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Design-Overall28%

“Poor design”

Mechanism Issues11%
Durability11%

“Just falls over”

Advertised Vs Actual Product7%

“the picture I have taken doesn't do it justice”

Top return reasons

Size-Overall74%
Compatibility-Overall12%
Magnetic Strength/Adsorption4%
Advertised Vs Actual Product3%
Color3%
Product Condition3%
Defective Material/Parts2%
Quality-Overall1%
Weight Heavy1%
Material Quality1%

Common questions

Is honor 90 case profitable to sell on Amazon United Kingdom?
The niche generates £9K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (44/100).
How competitive is the honor 90 case niche?
38 brands and 42 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in honor 90 case?
Top complaints mined from reviews: Design-Overall, Mechanism Issues, Durability. The return rate is 2.9%.
When does demand for honor 90 case peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the honor 90 case niche?
Listings span £3.96–£14.04; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.