Skip to content

Honor 90 Case

Fail

Prices span $3.96–$14.04, mostly outside the sweet spot, so Honor 90 Case is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£9K/yr46K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
38%top-5 click share · 38 brands · 42 sellers

Flapen Score

Honor 90 Case against its category

The dotted line is the Electronics & Photo average. Past it, Honor 90 Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honor 90 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honor 90 Case 46K times last year and spent an estimated £9K. The top 5 brands take 38% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
2.5%
Market size, estimated
£9Ka year
Peak month
September2.6× the quietest month
Top search term
honor 90 phone case32K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £3.96 to £14.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.29 that is £0 to £829 a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£3.96–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£829
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #8,892 within Cases & Covers. It carries 1,664 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
22.9%
Average rank
#8,892in Cases & Covers
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,664per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Honor 90 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£186£372£559£7451101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

42

Top-5 brand share

38%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

56%

  • Knoowcase8%
  • Wousunly8%
  • GiiYoon7%
  • gueche7%
  • Btstring7%
  • TIANCI6%

Demand

Honor 90 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Honor 90 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honor 90 phone case32K/yr
  • honor 90 case11K/yr
  • honour 90 phone case3K/yr
  • honor 90 case and screen protector460/yr

Reviews and returns

What reviews say buyers love and hate about Honor 90 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Design-Overall28%−0.19

Poor design

Good case weak design of rear clip

Mechanism Issues11%−0.08
Durability11%−0.06

Just falls over

Advertised Vs Actual Product7%+0.18

the picture I have taken doesn't do it justice

Love

Size-Overall32%+2.40

Good fit

Great fit case

Great fit for my phone

Quality-Overall20%+1.28

Quality phone case

Quality and price

Decent

Drop/Impact Protection11%−0.08

2 stars as overall good case providing good protection

Does the job of protecting my phone

Magnetic Strength/Adsorption7%−0.10

Great case strong magnet on back

Comfort-Overall7%+0.41

Nice and comfortable

Return

2.9% Return rate 77% Fixable by listing

Size-Overall74%█▅▅▇▆▆
Compatibility-Overall12%▁█▇▃▃▃
Magnetic Strength/Adsorption4%▁▇█▁▅▁
Advertised Vs Actual Product3%▁▁▁▁██

the picture I have taken doesn't do it justice

Color3%▁▁▁▁█▅

FAQ

Common Honor 90 Case questions

Answered from the same tracked data.