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Honor 400 Smart Case

Fail

Prices span $3.82–$10.92, mostly outside the sweet spot, so Honor 400 Smart Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£36K/yr124K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
39%top-5 click share · 25 brands · 30 sellers

Flapen Score

Honor 400 Smart Case against its category

The dotted line is the Electronics & Photo average. Past it, Honor 400 Smart Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honor 400 Smart Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honor 400 Smart Case 124K times last year and spent an estimated £36K. The top 5 brands take 56% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
4.4%
Market size, estimated
£36Ka year
Top search term
honor 400 smart case76K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £3.82 to £10.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.68 that is £668 to £2K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£3.82–£10.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£668–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,517 within Cases & Covers. It carries 328 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#2,517in Cases & Covers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top Honor 400 Smart Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25

Sellers

30

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

39%

Top 20: 84%

Open market

38%

  • LYJERRY16%
  • TTYSHTT14%
  • LeYi10%
  • PIXFAB8%
  • Leacckl8%
  • TQLGY6%

Demand

Honor 400 Smart Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Honor 400 Smart Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honor 400 smart case76K/yr
  • honor 400 smart phone case23K/yr
  • honour 400 smart phone case7K/yr
  • honor 400 smart 5g case11K/yr
  • honor 400 smart 5g phone case8K/yr

Reviews and returns

What reviews say buyers love and hate about Honor 400 Smart Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.12

To big and looks gross

Bit small

Good case just slightly to small

Durability14%−0.19

The ring fell off within 2 days

Split open

Quality-Overall13%+2.04

Poor quality

Rubbish

Poor build quality

Camera Quality7%−0.04

Phone case very sturdy only complaint is the camera cover bit fiddly to open and close

Adhesion/Stickiness7%−0.12

I ended up with a corner that wouldnt stick down properly

Love

Size-Overall27%−0.12

Fits perfectly

fit perfect to the phone

Great fit and slim

Quality-Overall24%+2.04

Fantastic quality

Case is good quality

Amazing product from amazing seller

Value For Money19%+0.64

Good value

good value for money

Value for money

Ease Of Use5%

this is easy

Screen protector easy to apply

A simple and affordable essential

Strength4%+0.32

Strong and durable

The case feels and looks strong, same with the Tempered glass that was so effective to put on

Really robust cover for the money

Return

1.3% Return rate 67% Fixable by listing

Size-Overall57%█▇▅▆▅▃

To big and looks gross

Bit small

Good case just slightly to small

Compatibility-Overall14%▁▂▃▄▃█
Magnetic Strength/Adsorption5%▇▁▅█▆▁
Quality-Overall4%▁▁▇▁█▁

Poor quality

Rubbish

Poor build quality

Color3%▁█▇▁▁▁

FAQ

Common Honor 400 Smart Case questions

Answered from the same tracked data.