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Honor 400 Pro Case

Fail

Demand is soft, at -37.8% this quarter, so Honor 400 Pro Case is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£36K/yr154K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
38%top-5 click share · 32 brands · 35 sellers

Flapen Score

Honor 400 Pro Case against its category

The dotted line is the Electronics & Photo average. Past it, Honor 400 Pro Case is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honor 400 Pro Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honor 400 Pro Case 154K times last year and spent an estimated £36K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
3.0%
Market size, estimated
£36Ka year
Peak month
September4.3× the quietest month
Top search term
honor 400 pro case123K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £3.96 to £16.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.77 that is £0 to £777 a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£3.96–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£777
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #3,713 within Cases & Covers. It carries 338 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#3,713in Cases & Covers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
14 months

Products

Top Honor 400 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

35

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

38%

Top 20: 75%

Open market

51%

  • BENTOBEN12%
  • Jshru9%
  • ILING8%
  • ELECWAY7%
  • TTYSHTT7%
  • COMAKU7%

Demand

Honor 400 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Honor 400 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honor 400 pro case123K/yr
  • honor 400 pro phone case19K/yr
  • honour 400 pro case7K/yr
  • honor 400 pro case and screen protector5K/yr

Reviews and returns

What reviews say buyers love and hate about Honor 400 Pro Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.25

Seems ok a little tight

Doesn't fit at all

too small

Magnetic Strength/Adsorption13%−0.13

only issue I have is despite the strong magnet it does not allow wireless charging not sure if the case is too thick or the magnet interferes

Magnet non existent

Item is not magnetic

Quality-Overall7%+0.55

Performance issues

Touch/Button Controls7%−0.05

Many of my touch controls did not work after I put the screen protector on

Strength4%+0.34

front part of cover is flimsy

Very fragile

Love

Size-Overall23%−0.25

Fits perfectly

As described fits phone well

The phone fits perfectly

Quality-Overall12%+0.55

Firstly, this is a good, solid fit and I think provides good protection

Good quality

Well made as well

Drop/Impact Protection11%+1.08

protects it from bumps

It's great, does a good job at protecting my phone

it completely protected it

Value For Money9%+0.88

Very good price for a very good phone case

Good value

Great item for the price

Strength6%+0.34

Looks sturdy

It is very strong and looks good

Feels robust

Return

2.3% Return rate 41% Fixable by listing

Size-Overall31%▁▃▄▄▂█

Seems ok a little tight

Doesn't fit at all

too small

Strength16%▁█▄▆▄▁

front part of cover is flimsy

Very fragile

Magnetic Strength/Adsorption8%█▁▃▁▅▁

only issue I have is despite the strong magnet it does not allow wireless charging not sure if the case is too thick or the magnet interferes

Magnet non existent

Item is not magnetic

Functionality-Overall7%▁▁▇▇█▁
Compatibility-Overall5%▁█▁▁▁▁

FAQ

Common Honor 400 Pro Case questions

Answered from the same tracked data.