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Hive Camera Indoor

Fail

The top 5 brands take 99% of clicks, so Hive Camera Indoor is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£203K/yr125K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 26 sellers

Flapen Score

Hive Camera Indoor against its category

The dotted line is the Electronics & Photo average. Past it, Hive Camera Indoor is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hive Camera Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hive Camera Indoor 125K times last year and spent an estimated £203K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
3.7%
Market size, estimated
£203Ka year
Peak month
November1.4× the quietest month
Top search term
imou security camera41K searches a year

02 · Price

A sale here is worth £43.68.

Listings sell for £43.68 on average, from £11.07 to £120.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £43.68 that is £4K to £11K a year per listing.

Average price
£43.68inside the $15 to $100 sweet spot
Price range
£11.07–£120.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #122 within Camera & Photo. It carries 5,881 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#122in Camera & Photo
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,881per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Hive Camera Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

26

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Imou88%
  • blurams4%
  • Tapo3%
  • CEYOMUR2%
  • Lechange1%
  • Cinnado1%
  • Open — no brand owns it (0%)

Demand

Hive Camera Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hive Camera Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imou security camera41K/yr
  • imou camera20K/yr
  • imou24K/yr
  • imou outdoor security camera10K/yr
  • rodent camera9K/yr
  • wireless pet camera5K/yr
  • pet camera wireless4K/yr
  • indoor dog camera4K/yr
  • elderly monitoring camera4K/yr
  • imou life1K/yr

Reviews and returns

What reviews say buyers love and hate about Hive Camera Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall19%−0.19

Connection problem

it loses connection

Initially difficult to connect

Functionality-Overall11%−0.12

Doesn't work

Works fine till its actually needed

Never worked

Durability11%−0.12

Stops working after a few months

Failed after 11 months

they only lasted two hour

Assembly/Installation8%

Difficult to set up

Unable to set up

Asked my son who also found it hard to install

Quality-Overall5%+0.90

Poor Quality

Poor reliability

Piece of rubbish

Love

Camera Quality24%+1.34

Great Little Camera

Excellent camera

Great camera for the money

Value For Money18%+1.39

Good value for price

Cheap price

Excellent value

Quality-Overall14%+0.90

Amazing quality

Good quality and easy to set up

superb quality very reliable

Assembly/Installation8%

easy to install

Easy set up

Easy to install

Image/Picture Clarity5%+0.05

Picture quality great

Fantastic picture

Brilliant picture

Return

3.1% Return rate 4% Fixable by listing

Connectivity-Overall36%▇▇█▇█▇

Connection problem

it loses connection

Initially difficult to connect

Functionality-Overall15%▇█▇▇▇█

Doesn't work

Works fine till its actually needed

Never worked

Compatibility-Overall10%▇▆█▆▅▇

This product is not compatible with 5 g network why sell it at 2.5 g network

Doesn't work with Google Home

Doesn't work with Mac

Camera Quality4%██▄▅▆▄

Camera stopped working after 1 year

Camera always glitches when your out

Worse camera ever I had

Quality-Overall4%█▇▆▆▆▅

Poor Quality

Poor reliability

Piece of rubbish

FAQ

Common Hive Camera Indoor questions

Answered from the same tracked data.