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Helmet Camera

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.7% of searches, so Helmet Camera is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£103K/yr254K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
33%top-5 click share · 42 brands · 56 sellers

Flapen Score

Helmet Camera against its category

The dotted line is the Electronics & Photo average. Past it, Helmet Camera is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helmet Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Helmet Camera 254K times last year and spent an estimated £103K. The top 5 brands take 45% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
0.7%
Market size, estimated
£103Ka year
Peak month
August2.6× the quietest month
Top search term
helmet camera70K searches a year

02 · Price

A sale here is worth £58.84.

Listings sell for £58.84 on average, from £18.25 to £252.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.84 that is £0 to £6K a year per listing.

Average price
£58.84inside the $15 to $100 sweet spot
Price range
£18.25–£252.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #307 within Camera & Photo. It carries 528 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#307in Camera & Photo
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
60

04 · Newcomers

Amazon counts 7 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
7Amazon's first-year sales bar
Average brand age
25 months

Products

Top Helmet Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

56

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

33%

Top 20: 69%

Open market

50%

  • Xilecam17%
  • AKASO9%
  • ABSAMAYS7%
  • VSYSTO7%
  • zakotu6%
  • Drift Innovation5%

Demand

Helmet Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Helmet Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helmet camera70K/yr
  • motorbike camera47K/yr
  • motorcycle camera41K/yr
  • cycling camera15K/yr
  • cycle camera13K/yr
  • bike helmet camera13K/yr
  • bicycle camera11K/yr
  • football camera8K/yr
  • helmet cam7K/yr
  • bike cameras cycling13K/yr

Reviews and returns

What reviews say buyers love and hate about Helmet Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+0.76

Disgraceful quality video footage

Poor quality

Cheap rubbish

Battery Life6%−0.05

Short battery life

Very bad battery life

The batteries dont last long

Connectivity-Overall5%−0.05

WiFi connection: Faulty

Won't connect

goes out as soon as you remove the connection

Functionality-Overall5%−0.08

Freezes up

Doesn't work

Completely stopped working

Durability5%−0.07

Broke on first use

Stopped working after 2 uses

which do not last

Love

Value For Money22%+2.12

Amazing value

Affordable price

Amazing value

Quality-Overall17%+0.76

Amazing quality

Cameras are good quality

Good quality, full range of mounting accessories

Ease Of Use8%+0.70

Easy to use

easy to read

and easy to control

Advertised Vs Actual Product6%+0.23

As described

Does the job

works as it should

Image/Picture Clarity4%

Picture quality very good

Picture quality is great

the picture quality is satisfactory

Return

3.3% Return rate 7% Fixable by listing

Functionality-Overall11%▇█▆▆█▇

Freezes up

Doesn't work

Completely stopped working

Compatibility-Overall9%▇▇▆▄▄█
Quality-Overall8%▇▅█▇▅▇

Disgraceful quality video footage

Poor quality

Cheap rubbish

Connectivity-Overall7%█▅▇▇▆▆

WiFi connection: Faulty

Won't connect

goes out as soon as you remove the connection

Image/Picture Clarity6%▆▆█▃▄▄

Poor image quality

it was poor quality pictures

the image quality is certainly not brilliant

FAQ

Common Helmet Camera questions

Answered from the same tracked data.