hearing aid batteries
Worth a lookShows searches that convert (16.9% search→purchase), but soft demand (-21.6% this quarter) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£789K£789K/yr · 340K searches
Avg price
Good£13.75avg listing price — sweet spot $15–$100
Price range
Good£5.97–£27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,592.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hearing aid batteries is a £789K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hearing aid batteries market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £688K–£825K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- Energizer39%
- Rayovac35%
- Udivita8%
- BEVIGOR6%
- VARTA4%
- Duracell4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top hearing aid batteries search terms
- hearing aid batteries162K/yr
- hearing aid batteries 31245K/yr
- 312 hearing aid batteries41K/yr
- rayovac 312 hearing aid batteries25K/yr
- size 312 hearing aid battery8K/yr
- rayovac crystal clear 312 hearing aid batteries size 138K/yr
- hearing aid batteries size 3128K/yr
- 312 batteries6K/yr
- hearing aid batteries 312 brown tab4K/yr
- buy hearing aid batteries2K/yr
Top hearing aid batteries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Energizer Sound Energy - Hearing Aid Batteries Size 312 (60 Pack) Long Lasting Zinc Air Power - Easy Installation - Mercury & Cadmium Free - 4 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51O3auW39aL.jpg)
Energizer Sound Energy - Hearing Aid Batteries Size 312 (60 Pack) Long Lasting Zinc Air Power - Easy Installation - Mercury & Cadmium Free - 4 Year Shelf Life [Amazon Exclusive]
Energizer£11.564.6★3,305 rev
RAYOVAC Extra Advanced with Active Core Technology 312 Hearing Aid Batteries 60 Pieces
Rayovac£13.914.6★1,968 rev
Rayovac Extra Advanced Hearing Aid Batteries Size 13 Orange Tab PR48 Pack of 30 ? Frustration Packaging
Rayovac£7.894.7★1,572 rev
Energizer Hearing Aid Batteries Size 312 (16 Pack) Our Long Lasting Ever - Zinc Air Power - Easy Installation EZ Turn & Lock Packaging - 4 Year Shelf Life
Energizer£5.974.5★257 rev
![Energizer Sound Energy - Hearing Aid Batteries Size 13 (60 Pack) Long Lasting Zinc Air Power - Easy Installation - Mercury & Cadmium Free -4 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/41638KPL0wL.jpg)
Energizer Sound Energy - Hearing Aid Batteries Size 13 (60 Pack) Long Lasting Zinc Air Power - Easy Installation - Mercury & Cadmium Free -4 Year Shelf Life [Amazon Exclusive]
Energizer£11.394.6★3,305 rev
Newest
by launch date
BEVIGOR Size 312 Batteries 60 High Capacity Mercury-Free Premium Batteries 10x6 Pack PR41 Brown
BEVIGOR£11.64353 rev
BEVIGOR Size 13 Batteries 60 High Capacity Premium Batteries Long-Lasting Hearing Aid Batteries for Easy Portability 10x6 Pack PR48 Orange
BEVIGOR£11.83353 rev
Rayovac Extra 80-PACK Hearing Aid Batteries Featuring Sound Fusion Technology | Size 312
Rayovac£18.51112 rev
Energizer Hearing Aid Batteries Size 312 (16 Pack) Our Long Lasting Ever - Zinc Air Power - Easy Installation EZ Turn & Lock Packaging - 4 Year Shelf Life
Energizer£5.97257 rev
80 Hearing Aid Batteries 13 Rayovac Extra + 8 Udivita Batteries - 10+1 8-Pack PR48 Orange
Udivita£18.75463 rev
Trending
90-day click momentumBEVIGOR Size 13 Batteries 60 High Capacity Premium Batteries Long-Lasting Hearing Aid Batteries for Easy Portability 10x6 Pack PR48 Orange
BEVIGOR£11.833.4★
BEVIGOR Size 312 Batteries 60 High Capacity Mercury-Free Premium Batteries 10x6 Pack PR41 Brown
BEVIGOR£11.643.4★
Rayovac Extra Advanced Hearing Aid Batteries Size 312 Brown Tab PR41 Pack of 30 - Frustration Packaging
Rayovac£7.604.6★
Duracell size 312 Hearing Aids batteries (pack of 60) +50% Extra Life Easy Installation 100% recyclable packaging guaranteed 4 years in storage
Duracell£27.904.4★
Rayovac Extra 80-PACK Hearing Aid Batteries Featuring Sound Fusion Technology | Size 312
Rayovac£18.514.7★
What buyers say about hearing aid batteries
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Very reliable batteries”
“A good make”
“As advertised”
“Reliable”
“Exact fit”
“Nice to save the NHS a few quid”
“Reliable”
“easy to carry around”
“Worked fine in NHS hearing aids”
What buyers complain about
“Poor battery life”
“Failed immediately”
“Poor performance”
“Cheap”
“Misleading”
“there seems to be a constant beeping in the ear with this battery in”
“a couple looked rusted”
“NONE had enough charge to turn on the hearing aid never mind run it”
“did not work at all”
“the brown tabs on these are just too small”
Top return reasons
Common questions
- Is hearing aid batteries profitable to sell on Amazon United Kingdom?
- The niche generates £789K/yr across 20 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hearing aid batteries niche?
- 8 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in hearing aid batteries?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for hearing aid batteries peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the hearing aid batteries niche?
- Listings span £5.97–£27.90; the average listing price is £13.75 (sweet spot $15–$100). The average incumbent carries 3,592 reviews — the moat a new listing must climb.