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Hearing Aid Batteries

Maybe

Buyers convert on 16.9% of searches. But demand is soft, at -21.6% this quarter, so Hearing Aid Batteries is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£789K/yr340K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
60%top-5 click share · 8 brands · 40 sellers

Flapen Score

Hearing Aid Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Hearing Aid Batteries is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hearing Aid Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hearing Aid Batteries 340K times last year and spent an estimated £789K. The top 5 brands take 91% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £789K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
16.9%
Market size, estimated
£789Ka year
Peak month
November1.5× the quietest month
Top search term
hearing aid batteries162K searches a year

02 · Price

A sale here is worth £13.75.

Listings sell for £13.75 on average, from £5.97 to £27.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £13.75 that is £28K to £34K a year per listing.

Average price
£13.75under the $15 to $100 sweet spot
Price range
£5.97–£27.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£28K–£34K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Household Batteries, Chargers & Accessories. It carries 3,592 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#91in Household Batteries, Chargers & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,592per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Hearing Aid Batteries products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£79K£158K£237K£316K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

5%

  • Energizer39%
  • Rayovac35%
  • Udivita8%
  • BEVIGOR6%
  • VARTA4%
  • Duracell4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Hearing Aid Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hearing Aid Batteries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hearing aid batteries162K/yr
  • hearing aid batteries 31245K/yr
  • 312 hearing aid batteries41K/yr
  • rayovac 312 hearing aid batteries25K/yr
  • size 312 hearing aid battery8K/yr
  • rayovac crystal clear 312 hearing aid batteries size 138K/yr
  • hearing aid batteries size 3128K/yr
  • 312 batteries6K/yr
  • hearing aid batteries 312 brown tab4K/yr
  • buy hearing aid batteries2K/yr

Reviews and returns

What reviews say buyers love and hate about Hearing Aid Batteries

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
51%of negative reviews mention “Battery Life”
0.4%of orders come back
“Poor battery life”
A buyer, on “Battery Life”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hearing Aid Batteries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data