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Headphones for Iphone

Maybe

The products selling today average only 3.6★. But demand is soft, at -43.5% this quarter, so Headphones for Iphone is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£83K/yr83K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
40%top-5 click share · 28 brands · 55 sellers

Flapen Score

Headphones for Iphone against its category

The dotted line is the Electronics & Photo average. Past it, Headphones for Iphone is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Headphones for Iphone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Headphones for Iphone 83K times last year and spent an estimated £83K. The top 5 brands take 56% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
10.7%
Market size, estimated
£83Ka year
Top search term
headphones for iphone31K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £4.31 to £27.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.31 that is £931 to £2K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£4.31–£27.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£931–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 48.2% of listings are out of stock. The average listing ranks #351 within Headphones, Earphones & Accessories. It carries 5,165 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
48.2%
Average rank
#351in Headphones, Earphones & Accessories
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,165per listing
Listings tracked
41

04 · Newcomers

Amazon counts 13 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
13Amazon's first-year sales bar
Average brand age
22 months

Products

Top Headphones for Iphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

55

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

40%

Top 20: 81%

Open market

38%

  • BONBELONG17%
  • Kogwjte12%
  • Apple10%
  • AEAOA9%
  • XINSHIKEJI8%
  • DisRun6%

Search terms

Top Headphones for Iphone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • headphones for iphone31K/yr
  • headphones for iphone 137K/yr
  • iphone 14 headphones6K/yr
  • headphones for iphone 145K/yr
  • earphones for iphone 136K/yr
  • iphone 11 headphones5K/yr
  • earphones for iphone 143K/yr
  • iphone 11 earphones5K/yr
  • earphones for iphone 124K/yr
  • iphone 12 headphones3K/yr

Reviews and returns

What reviews say buyers love and hate about Headphones for Iphone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.15

Didnt last

broke after a week

Broke quickly

Quality-Overall9%+1.06

Cheap Rubbish

Build quality feels a bit fragile

Awful quality

Audio Quality9%+1.25

Bad sound

no audio came through

Sounds not very loud

Connectivity-Overall8%−0.06

Wont connect

Disconnects often

It doesnt connect

Functionality-Overall6%−0.07

then suddenly stopped working

DOES NOT WORK AS INTENDED

Didn't work

Love

Audio Quality21%+1.25

Clear sound

Decent sound quality

Beautiful sound

Quality-Overall19%+1.06

Amazing quality

Great build quality

The build quality is excellent

Value For Money18%+1.37

Affordable price

Excellent headphones for the price

Fair price

Battery Life5%+0.30

good battery

Battery lasts a long time

Amazing battery life

Noise Cancellation4%+0.06

the noise cancelling works well

Excellent noise cancelling

Great noise cancellation

Return

1.5% Return rate 15% Fixable by listing

Functionality-Overall14%█▅▆▆▆▆

then suddenly stopped working

DOES NOT WORK AS INTENDED

Didn't work

Audio Quality13%████▇█

Bad sound

no audio came through

Sounds not very loud

Size-Overall12%▅█▇▆▇▆

Not a particular good fit

Quite big

it is very small type

Connectivity-Overall12%▅▆▆▇██

Wont connect

Disconnects often

It doesnt connect

Compatibility-Overall10%▅█▅▇▇▅

FAQ

Common Headphones for Iphone questions

Answered from the same tracked data.