hdmi cable
Skip itA deep review moat (57,263 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 2.2M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Review moat
Bad57,263.26avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.44–£7.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hdmi cable is a £1.5M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hdmi cable market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- £1.6M–£2.1M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
24%
- Snowkids24%
- UGREEN17%
- Rommisie16%
- Sniokco7%
- Amazon Basics6%
- Etseinri6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top hdmi cable search terms
- hdmi cable1.4M/yr
- hdmi188K/yr
- hdmi 2.1 cable142K/yr
- hdmi to hdmi cable63K/yr
- hdmi cables79K/yr
- 4k hdmi cable53K/yr
- hdmi 2.153K/yr
- hdmi lead32K/yr
- hdmi to hdmi24K/yr
- ultra high speed hdmi cable17K/yr
Top hdmi cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10K 8K HDMI Cable 2M Certified Snowkids HDMI 2.1 Cable Ultra HD High Speed 48Gbps 8K@60Hz 4K@120Hz HDMI Lead eARC HDR10 HDCP 2.2/2.3 Compatible for PS5/4 for X-box/HDTV/Blu-ray
Snowkids£4.904.6★10,302 rev
Rommisie 8K HDMI 2.1 Cable 2M 8K@60Hz 4K@120Hz HD Cable High-Speed Lead 48GbpsSupports eARC HDR10 HDCP 2.2/2.3 Compatible with all HDMI devices PC/TV/HDTV/Blu-ray
Rommisie£3.374.5★11,593 rev
UGREEN HDMI 2.1 Cable Certified 10K 8K 4K@240/144/120Hz eARC Dolby Atmos 2M
UGREEN£5.554.6★15,115 rev
Amazon Basics HDMI Cable 6ft 4K@60Hz High-Speed 4K HDMI 2.0 Cord (18Gbps) 2160p 48 bit Compatible with TV/PS5/Xbox/Roku Black
Amazon Basics£2.444.6★561,661 rev
Etseinri HDMI 2.1 Cable 2M Certified 48Gbps Ultra High Speed HDMI Cable 4K 240Hz 165Hz 120Hz 8K 60Hz 10K HDMI Lead Braided Cord HDCP 2.3 Dolby Atmos Vision eARC HDR for Gaming Monitors TV Soundbar
Etseinri£7.424.6★13,983 rev
Newest
by launch date
Jorenca 8K/4K HDMI Cable 1m(HDMI 2.1 8k@60hz 48gbps&4k@120hz 18gbps)Ultra High Speed Gold Plated Connectors Ethernet Audio Return Video 8K/4K Full HD1080p 3D Compatible with HDTV Blu-Ray PS4/5 PC ect
Jorenca£3.117,174 rev
Southlight 10K 8K HDMI 2.1 Cable 3M 48Gbps Ultra High-Speed
Southlight£4.903,373 rev
ArobiaSB HDMI Cable 1.5m long HDMI 18Gbps High-Speed 4K@60Hz Gold plated connectors compatible with Laptop PS5 PS4 Xbox One Fire TV PC Monitors and television
ArobiaSB£2.75272 rev
UGREEN HDMI 2.1 Cable Certified 10K 8K 4K@240/144/120Hz eARC Dolby Atmos 1M
UGREEN£5.4814,133 rev
UGREEN HDMI 2.1 Cable Certified 10K 8K 4K@240/120Hz eARC Dolby Atmos HDR 2M
UGREEN£6.632,198 rev
Trending
90-day click momentum
Ubluker 10K 8K 4K HDMI Cable 48Gbps 1M Certified Ultra High Speed HDMI Cable 4K 240Hz 144Hz 120Hz 10K 8K 60Hz CEC Ethernet 0.01ms HDR10+ eARC HDCP2.3 Netflix Roku TV PC Monitor Projector PS5 Xbox
Ubluker£6.104.6★
PowerBear 4K HDMI Cable 1M | High Speed Braided Nylon & Gold Connectors 4K @ 60Hz Ultra HD 2K 1080P ARC & CL3 Rated | for Laptop Monitor PS5 PS4 Xbox One Fire TV Apple TV PC
PowerBear£4.554.6★
Rommisie 8K HDMI 2.1 Cable 2M 8K@60Hz 4K@120Hz HD Cable High-Speed Lead 48GbpsSupports eARC HDR10 HDCP 2.2/2.3 Compatible with all HDMI devices PC/TV/HDTV/Blu-ray
Rommisie£3.374.5★
ArobiaSB HDMI Cable 1.5m long HDMI 18Gbps High-Speed 4K@60Hz Gold plated connectors compatible with Laptop PS5 PS4 Xbox One Fire TV PC Monitors and television
ArobiaSB£2.754.4★
Certified 10K 8K 4K HDMI 2.1 Cable 3M 48Gbps Ultra High Speed HDMI Lead
Adauxter£6.414.7★
What buyers say about hdmi cable
What buyers praise and complain about, mined from review topics.What buyers love
“Good product well made”
“Great Value”
“As advertised”
“Cable works well”
“Very strong”
“Easy to connect”
“seems really durable as the cord is thick”
“Works great for my home office”
“Perfect fit”
“Does the Job”
What buyers complain about
“Bad quality”
“Broke within a month”
“Does not support Dolby Atmos”
“Misleading”
“Pricey”
“though not marked with the HDMI logo so not formally certified by the HDMI organisation”
“Its not fit for purpose”
“It literally blocks the port from connecting”
“Cuts in and out use it for my ps5 it's so temperamental”
“barely bending”
Top return reasons
Common questions
- Is hdmi cable profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 19 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the hdmi cable niche?
- 14 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in hdmi cable?
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.4%.
- When does demand for hdmi cable peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hdmi cable niche?
- Listings span £2.44–£7.85; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 57,263 reviews — the moat a new listing must climb.