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Hdmi Cable

Fail

The average product has 57,263 reviews to catch up to, so Hdmi Cable is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£1.5M/yr2.2M searches / yr
90-day growth
-13.8%search demand this quarter
Competition
64%top-5 click share · 14 brands · 22 sellers

Flapen Score

Hdmi Cable against its category

The dotted line is the Electronics & Photo average. Past it, Hdmi Cable is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hdmi Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hdmi Cable 2.2M times last year and spent an estimated £1.5M. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
13.0%
Market size, estimated
£1.5Ma year
Peak month
January1.6× the quietest month
Top search term
hdmi cable1.4M searches a year

02 · Price

A sale here is worth £5.26.

Listings sell for £5.26 on average, from £2.44 to £7.85. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £5.26 that is £79K to £105K a year per listing.

Average price
£5.26under the $15 to $100 sweet spot
Price range
£2.44–£7.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
£79K–£105K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Home Cinema, TV & Video. It carries 57,263 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Home Cinema, TV & Video
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
57,263per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hdmi Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£151K£302K£452K£603K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

  • Snowkids24%
  • UGREEN17%
  • Rommisie16%
  • Sniokco7%
  • Amazon Basics6%
  • Etseinri6%

Demand

Hdmi Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Hdmi Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hdmi cable1.4M/yr
  • hdmi188K/yr
  • hdmi 2.1 cable142K/yr
  • hdmi to hdmi cable63K/yr
  • hdmi cables79K/yr
  • 4k hdmi cable53K/yr
  • hdmi 2.153K/yr
  • hdmi lead32K/yr
  • hdmi to hdmi24K/yr
  • ultra high speed hdmi cable17K/yr

Reviews and returns

What reviews say buyers love and hate about Hdmi Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+2.86

Bad quality

Cheap

Rubbish

Durability15%−0.09

Broke within a month

lasted 1 hour

only for a few months

Functionality-Overall11%−0.08

Does not support Dolby Atmos

Did not work

Rubbish cable did not work

Advertised Vs Actual Product9%+0.27

Misleading

Not as advertised

Not as pictured

Value For Money6%+0.58

Pricey

Waste of money

Don't waste your money

Love

Quality-Overall38%+2.86

Good product well made

Amazing quality

Build quality feels solid

Value For Money18%+0.58

Great Value

Good Value

Excellent value

Advertised Vs Actual Product13%+0.27

As advertised

Exactly as advertised

Worked as expected

Efficiency5%+0.51

Cable works well

Cured my interference problem

Working efficiently

Strength3%+0.29

Very strong

Strong cable

The connectors are sturdy

Return

1.4% Return rate 28% Fixable by listing

Compatibility-Overall25%█▇▇▇█▇

Cuts in and out use it for my ps5 it's so temperamental

Doesnt work on my PC:

Had a compatibility error when using amazon prime live tv

Size-Overall23%▆▆█▇▇█

Its not fit for purpose

1m too short

Just too short

Functionality-Overall17%█▆▆▅▇▇

Does not support Dolby Atmos

Did not work

Rubbish cable did not work

Connectivity-Overall9%▇▇▅▆▆█

It literally blocks the port from connecting

Simply didn't work - no connection at all

Just no signal message

Quality-Overall3%▄█▄█▇▃

Bad quality

Cheap

Rubbish

FAQ

Common Hdmi Cable questions

Answered from the same tracked data.