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Gps Tracker

Maybe

The products selling today average only 4.1★. But demand is soft, at -0.7% this quarter, so Gps Tracker is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,488 Electronics & Photo niches · +17 vs the category median of 44
Market size
£481K/yr1.1M searches / yr
90-day growth
-0.7%search demand this quarter
Competition
39%top-5 click share · 37 brands · 55 sellers

Flapen Score

Gps Tracker against its category

The dotted line is the Electronics & Photo average. Past it, Gps Tracker is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gps Tracker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gps Tracker 1.1M times last year and spent an estimated £481K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
2.4%
Market size, estimated
£481Ka year
Peak month
January3.0× the quietest month
Top search term
gps tracker262K searches a year

02 · Price

A sale here is worth £18.20.

Listings sell for £18.20 on average, from £5.38 to £50.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £18.20 that is £9K to £14K a year per listing.

Average price
£18.20inside the $15 to $100 sweet spot
Price range
£5.38–£50.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #34 within GPS, Finders & Accessories. It carries 2,920 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
11.0%
Average rank
#34in GPS, Finders & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,920per listing
Listings tracked
48

04 · Newcomers

Amazon counts 7 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gps Tracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£14K£29K£43K£58K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

55

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

39%

Top 20: 76%

Open market

47%

  • REWIRE SECURITY16%
  • TECHO12%
  • LIVERO7%
  • UGREEN7%
  • Salind GPS6%
  • Velnoro5%

Demand

Gps Tracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gps Tracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gps tracker262K/yr
  • car tracker212K/yr
  • gps tracker for kids92K/yr
  • key finder92K/yr
  • gps tracker car78K/yr
  • car tracker no monthly fee55K/yr
  • vehicle tracker51K/yr
  • gps41K/yr
  • tracking device32K/yr
  • tracker for car23K/yr

Reviews and returns

What reviews say buyers love and hate about Gps Tracker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.31

Not working properly

Didn't work

Doesnt work very well

GPS13%+0.38

It does not accurately pin down the exact location immediately

GPS which gives you wrong

GPS tracking does not work

Connectivity-Overall7%−0.11

Difficult to make the connection

Problem connecting

Failed to connect

Value For Money7%+1.08

And overpriced

Too expensiveive

at a fraction of the price

Quality-Overall7%+0.16

Absolutely rubbish for kids

Absolute garbage

Absolutely rubbish

Love

Value For Money17%+1.08

Excellent price

Excellent value

Great buy

GPS16%+0.38

This GPS trackera are really handy

The GPS tracker is great

Very impressed with this GPS tracker

Assembly/Installation12%+1.43

Ease of installation

Been working well since installed

Easy set up

Quality-Overall9%+0.16

Good tool

Amazing quality

The device feels well made

Ease Of Use8%+0.95

Easy to use

very easy to operate

Very handy

Return

2.3% Return rate 10% Fixable by listing

Functionality-Overall25%▇█▇▆▆▆

Not working properly

Didn't work

Doesnt work very well

Connectivity-Overall16%█▆▆▇▇▇

Difficult to make the connection

Problem connecting

Failed to connect

Compatibility-Overall14%▅▆▇█▇▆

Not compatible

Sadly incompatible

Could not pair it with phone so sent back

GPS9%▄▆█▆▇▇

It does not accurately pin down the exact location immediately

GPS which gives you wrong

GPS tracking does not work

Size-Overall6%▄▅▅▅▇█

FAQ

Common Gps Tracker questions

Answered from the same tracked data.