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Gopro Selfie Stick

Fail

Shoppers spend only $17K a year here, so Gopro Selfie Stick is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£17K/yr39K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
49%top-5 click share · 19 brands · 28 sellers

Flapen Score

Gopro Selfie Stick against its category

The dotted line is the Electronics & Photo average. Past it, Gopro Selfie Stick is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gopro Selfie Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gopro Selfie Stick 39K times last year and spent an estimated £17K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
3.8%
Market size, estimated
£17Ka year
Peak month
August1.5× the quietest month
Top search term
camera stick11K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £6.15 to £22.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.64 that is £0 to £1K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£6.15–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #47 within Camera & Photo. It carries 3,122 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#47in Camera & Photo
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,122per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gopro Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£858£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

27%

  • Harwerrel19%
  • Vkesen17%
  • K&F CONCEPT15%
  • SelfieShow9%
  • RISEOFLE7%
  • MyArmor6%

Demand

Gopro Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Gopro Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camera stick11K/yr
  • gopro stick9K/yr
  • go pro stick9K/yr
  • gopro selfie stick8K/yr
  • gopro pole2K/yr
  • go pro selfi stick56/yr

Reviews and returns

What reviews say buyers love and hate about Gopro Selfie Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength23%−0.13

Not sturdy

Not that strong

Bit flimsy

Durability17%−0.20

Breaks easily

broke very quickly

Broke after a few uses

Quality-Overall15%+0.94

Awful quality

This is not a well made product

Cheap quality

Advertised Vs Actual Product3%+0.30

False advertising with fomo tactics

False advertising

Not as advertised

Size-Overall3%

Not fit for its intended purpose

Really big

The legs are too small

Love

Quality-Overall22%+0.94

Product is of good build quality

Good quality and reliable

Amazing quality

Value For Money14%+0.83

Excellent value for money

Great deal

Great value

Ease Of Use10%+1.10

Easy to Use

easy to hold

easy to handle

Strength9%−0.13

Tripod is sturdy

Nice and sturdy

Stand is sturdy enough

Advertised Vs Actual Product6%+0.30

Better than expected

Just what I needed

As described

Return

2.1% Return rate 32% Fixable by listing

Size-Overall25%██▇█▇█

Not fit for its intended purpose

Really big

The legs are too small

Strength9%▆█▇▇▇▇

Not sturdy

Not that strong

Bit flimsy

Defective Material/Parts9%██▇▆▅▆
Quality-Overall7%▅▆▇█▆▅

Awful quality

This is not a well made product

Cheap quality

Functionality-Overall7%▆▄▆▆▇█

Defeats the whole purpose

It didn't work it broke i wanted a refund

Didnt work properly since the beginning

FAQ

Common Gopro Selfie Stick questions

Answered from the same tracked data.