How competitive is the Google Tv niche on Amazon United Kingdom?

6 brands and 144 sellers compete in Google Tv on Amazon United Kingdom. The top 5 Google Tv products take 88% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Google Tv?

Google Tv buyers on Amazon United Kingdom complain most about Software/Application, Connectivity-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 3.4%.

What does it cost to enter the Google Tv niche?

Google Tv sells for £36.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.05–£66.91. The average incumbent carries 2,565 reviews — the moat a new listing must climb.

Google Tv

brand-locked demand (top 5 brands take 98% of clicks) — Google Tv doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Google Tv profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Google Tv is a £26K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 29/100.

Google Tv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.2% over the last 90 days and 0.4% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr2K

Search volume / yr-29.2%161K

Conversion rate0.4%

Avg price£36.35

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 144

Top-5 product click share88%

Open market2%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Top Google Tv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Now TV Box 2 - 1080P-YouTube - ITV Player - BBC iPlayer - 4OD - 5Demand

Price: £66.91
Rating: 4.2/5
Reviews: 402
Age: 11y ago

NOW TV Smart BOX Set-top Box

Price: £41.26
Rating: 4.1/5
Reviews: 218
Age: 9y ago

Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV

Price: £21.72
Rating: 4.5/5
Reviews: 1,607
Age: 1y ago

SmartTrader NOW TV Box 4K Smart Box - 4X MORE POWERFUL HD STREAMING

Price: £59.06
Rating: 3.4/5
Reviews: 32
Age: 3y ago

Roku Streaming Stick Plus 2025 4K and HDR Roku Streaming Device for TV with Voice Remote Free and live TV

Price: £27.12
Rating: 4.3/5
Reviews: 602
Age: 1y ago

Newest

by launch date

Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV

Price: £21.72
Rating: 4.5/5
Reviews: 1,607
Age: 1y ago

Roku Streaming Stick Plus 2025 4K and HDR Roku Streaming Device for TV with Voice Remote Free and live TV

Price: £27.12
Rating: 4.3/5
Reviews: 602
Age: 1y ago

SmartTrader NOW TV Box 4K Smart Box - 4X MORE POWERFUL HD STREAMING

Price: £59.06
Rating: 3.4/5
Reviews: 32
Age: 3y ago

Roku 3820EU Streaming Stick 4K | HD/4K/HDR Streaming Media Player Black

Price: £33.36
Rating: 4.4/5
Reviews: 1,660
Age: 4y ago

Replacement NOW TV Remote Control for all NOW TV BOX remote-No Setup Needed - (not for now tv stick)

Price: £5.05
Rating: 3.9/5
Reviews: 752
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

144

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

NOW TV33%
Roku27%
Now TV27%
SmartTrader9%
YANGTIAN3%
Gvirtue2%
Open — no brand owns it (0%)

Google Tv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR0.4%Products9Brands6Top 5 Brands98%OOS Rate1.5%Rating4.2★Reviews2,565Avg BSR#118

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Top Google Tv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

now tv114K/yr -32.3%0.4% conv.
now tv box38K/yr -21.3%0.9% conv.
nowtv9K/yr -13.9%0.6% conv.

What reviews say buyers love and hate about Google Tv

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Assembly/Installation21%

“Easy set up”

Software/Application21%

“Good choice of Apps”

Value For Money12%

“Good value”

Ease Of Use11%

“Ease of use”

Quality-Overall8%

“Excellent Product”

What buyers complain about

69% of reviews

Software/Application19%

“won't work with every app”

Connectivity-Overall13%

“Keeps disconnecting”

Functionality-Overall8%

“Hardly works”

Assembly/Installation7%

“Found it a little tricky to set up”

Compatibility-Overall5%

“Not a UK-spec item so doesn't work with some apps”

Google Tv return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

29%

2Functionality-Overall

17%

3Connectivity-Overall

15%

4Software/Application

12%

5Constant Reboot Or Restart

Common Google Tv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Google Tv 29/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 9 tracked products. Search demand moved -29.2% over the last 90 days.