google tv
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£36.35avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£5.05–£66.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,564.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£26K£26K/yr · 161K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, google tv is a £26K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
google tv market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £45K–£55K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 1.5%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
144
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- NOW TV33%
- Roku27%
- Now TV27%
- SmartTrader9%
- YANGTIAN3%
- Gvirtue2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -29.2% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.3×
Top google tv search terms
- now tv114K/yr
- now tv box38K/yr
- nowtv9K/yr
Top google tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now TV Box 2 - 1080P-YouTube - ITV Player - BBC iPlayer - 4OD - 5Demand
Now TV£66.914.2★402 rev

NOW TV Smart BOX Set-top Box
NOW TV£41.264.1★218 rev

Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV
Roku£21.724.5★1,607 rev

SmartTrader NOW TV Box 4K Smart Box - 4X MORE POWERFUL HD STREAMING
SmartTrader£59.063.4★32 rev

Roku Streaming Stick Plus 2025 4K and HDR Roku Streaming Device for TV with Voice Remote Free and live TV
Roku£27.124.3★602 rev
Newest
by launch date
Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV
Roku£21.721,607 rev

Roku Streaming Stick Plus 2025 4K and HDR Roku Streaming Device for TV with Voice Remote Free and live TV
Roku£27.12602 rev

SmartTrader NOW TV Box 4K Smart Box - 4X MORE POWERFUL HD STREAMING
SmartTrader£59.0632 rev

Roku 3820EU Streaming Stick 4K | HD/4K/HDR Streaming Media Player Black
Roku£33.361,660 rev

Replacement NOW TV Remote Control for all NOW TV BOX remote-No Setup Needed - (not for now tv stick)
YANGTIAN£5.05752 rev
Trending
90-day click momentum
Roku Streaming Stick Plus 2025 4K and HDR Roku Streaming Device for TV with Voice Remote Free and live TV
Roku£27.124.3★

Gvirtue Replacement Now TV Smart Box Remote Control Compatible with Now TV HD Streaming Media Player Roku Box 1/2 /3/4 (LT HD XD XS XDS) N100HD Roku Express/+ Premiere/+ Ultra
Gvirtue£5.934.4★

Replacement NOW TV Remote Control for all NOW TV BOX remote-No Setup Needed - (not for now tv stick)
YANGTIAN£5.053.9★

SmartTrader NOW TV Box 4K Smart Box - 4X MORE POWERFUL HD STREAMING
SmartTrader£59.063.4★

NOW TV Smart BOX Set-top Box
NOW TV£41.264.1★
What buyers say about google tv
What buyers praise and complain about, mined from review topics.What buyers love
“Easy set up”
“Good choice of Apps”
“Good value”
“Ease of use”
“Excellent Product”
“Picture quality is great”
“Good WiFi boost”
“Once up and running it works fine”
“Exactly what I needed”
“the picture is clear”
What buyers complain about
“won't work with every app”
“Keeps disconnecting”
“Hardly works”
“Found it a little tricky to set up”
“Not a UK-spec item so doesn't work with some apps”
“Rubbish”
“Breaks easily and difficult to resolve”
“Too difficult to use”
“waste of money”
“Slow”
Top return reasons
Common questions
- Is google tv profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 9 tracked products. 90-day search growth is -29.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the google tv niche?
- 6 brands and 144 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in google tv?
- Top complaints mined from reviews: Software/Application, Connectivity-Overall, Functionality-Overall. The return rate is 3.4%.
- When does demand for google tv peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 11.3× the quietest.
- What does it cost to enter the google tv niche?
- Listings span £5.05–£66.91; the average listing price is £36.35 (sweet spot $15–$100). The average incumbent carries 2,565 reviews — the moat a new listing must climb.