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Google Tv

Fail

The top 5 brands take 98% of clicks, so Google Tv is a Fail.

Flapen Score
29
29 / 100
Ranks 1,426 of 1,488 Electronics & Photo niches · −15 vs the category median of 44
Market size
£26K/yr161K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
88%top-5 click share · 6 brands · 144 sellers

Flapen Score

Google Tv against its category

The dotted line is the Electronics & Photo average. Past it, Google Tv is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Tv 161K times last year and spent an estimated £26K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
0.4%
Market size, estimated
£26Ka year
Peak month
November11.3× the quietest month
Top search term
now tv114K searches a year

02 · Price

A sale here is worth £36.35.

Listings sell for £36.35 on average, from £5.05 to £66.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £36.35 that is £4K to £9K a year per listing.

Average price
£36.35inside the $15 to $100 sweet spot
Price range
£5.05–£66.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #118 within Home Cinema, TV & Video. It carries 2,565 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
1.5%
Average rank
#118in Home Cinema, TV & Video
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,565per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Google Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

144

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • NOW TV33%
  • Roku27%
  • Now TV27%
  • SmartTrader9%
  • YANGTIAN3%
  • Gvirtue2%
  • Open — no brand owns it (0%)

Demand

Google Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Google Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • now tv114K/yr
  • now tv box38K/yr
  • nowtv9K/yr

Reviews and returns

What reviews say buyers love and hate about Google Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application19%−0.08

won't work with every app

don`t like the software

Just beware of some apps they give viruses

Connectivity-Overall13%−0.12

Keeps disconnecting

Connection issues

Difficult to connect things

Functionality-Overall8%−0.11

Hardly works

Did not work

Didnt work on mine

Assembly/Installation7%+1.80

Found it a little tricky to set up

Took a little time to instal

A dreadful faff just setting up

Compatibility-Overall5%−0.02

Not a UK-spec item so doesn't work with some apps

Was not compatible as advertised

Not compatible for Now tv

Love

Assembly/Installation21%+1.80

Easy set up

It is easy to put together and install

Easy installation

Software/Application21%−0.08

Good choice of Apps

Great for streaming

app choice is amazing

Value For Money12%+0.84

Good value

Great Value

Excellent value for money

Ease Of Use11%+0.96

Ease of use

easy to navigate

Works really easily

Quality-Overall8%+0.32

Excellent Product

Good qualty and easy to install

Quality seems fair

Return

3.4% Return rate 2% Fixable by listing

Compatibility-Overall29%▆▇▇▇█▇

Not a UK-spec item so doesn't work with some apps

Was not compatible as advertised

Not compatible for Now tv

Functionality-Overall17%▇▇▆▇▇█

Hardly works

Did not work

Didnt work on mine

Connectivity-Overall15%██▆▇▅▅

Keeps disconnecting

Connection issues

Difficult to connect things

Software/Application12%▆█▄▆▇▅

won't work with every app

don`t like the software

Just beware of some apps they give viruses

Constant Reboot Or Restart4%▆▆█▃▄▅

FAQ

Common Google Tv questions

Answered from the same tracked data.