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Google Speaker

Fail

Buyers convert on only 0.6% of searches, so Google Speaker is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£162K/yr578K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
80%top-5 click share · 8 brands · 33 sellers

Flapen Score

Google Speaker against its category

The dotted line is the Electronics & Photo average. Past it, Google Speaker is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Speaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Speaker 578K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
0.6%
Market size, estimated
£162Ka year
Peak month
December2.7× the quietest month
Top search term
apple homepod76K searches a year

02 · Price

A sale here is worth £43.72.

Listings sell for £43.72 on average, from £7.44 to £127.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £43.72 that is £0 to £4K a year per listing.

Average price
£43.72inside the $15 to $100 sweet spot
Price range
£7.44–£127.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #77 within Portable Sound & Video. It carries 13,593 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
14.4%
Average rank
#77in Portable Sound & Video
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,593per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Google Speaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£97K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Google65%
  • SPORTLINK9%
  • yotommi7%
  • PlusAcc6%
  • Anker4%
  • HomeMount3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Google Speaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Google Speaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple homepod76K/yr
  • google speaker54K/yr
  • homepod65K/yr
  • google nest mini76K/yr
  • homepod mini60K/yr
  • apple homepod mini42K/yr
  • pure dab radio28K/yr
  • google home mini41K/yr
  • google smart speaker19K/yr
  • google nest speaker26K/yr

Reviews and returns

What reviews say buyers love and hate about Google Speaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality10%+2.45

Terrible Sound Quality

Cheap sounding speaker

not good quality speaker

Audio Volume9%−0.03

very low sound

Maximum volume is too low

Its very loud too

Charging7%−0.06

it's stopped charging

it's not charging

doesn't hold a charge

Bass6%−0.04

Very poor bass on speaker

Bass is poor

need more bass

Noise Level5%−0.02

Its very loud too

not that loud

loud

Love

Audio Quality39%+2.45

Amazing sound

It produces exceptional sound

Amazing clear sound

Value For Money13%+0.47

Affordable Price

Great value

Excellent value

Quality-Overall9%+0.78

Great build quality

Best quality

The build quality is superb

Battery Life4%+0.21

Long battery life

great battery

Battery life is great

Bass3%−0.04

nice bass

Sound is clear with good bass

Really good sound with deep bass

Return

1.6% Return rate 5% Fixable by listing

Audio Quality18%▆█▆▆█▇

Terrible Sound Quality

Cheap sounding speaker

not good quality speaker

Connectivity-Overall12%█▄▄█▇▅
Compatibility-Overall11%▄▄▇▅██
Speaker8%█▅▆▅▅▅

Awful speaker

Unfortunately this speaker only worked OK for about 15 minutes of play

Not an impressive speaker

Noise Level7%▃▅█▄▃▇

Its very loud too

not that loud

loud

FAQ

Common Google Speaker questions

Answered from the same tracked data.