Is google speaker profitable to sell on Amazon United Kingdom?

The niche generates £162K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (37/100).

How competitive is the google speaker niche?

8 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in google speaker?

Top complaints mined from reviews: Audio Quality, Audio Volume, Charging. The return rate is 1.6%.

When does demand for google speaker peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the google speaker niche?

Listings span £7.44–£127.15; the average listing price is £43.72 (sweet spot $15–$100). The average incumbent carries 13,593 reviews — the moat a new listing must climb.

google speaker

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Incredible£43.72

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good£7.44–£127.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£162K

£162K/yr · 578K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad13,593.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, google speaker is a £162K/yr Amazon United Kingdom market (578K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

google speaker market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £87K–£109K; units × avg price
Conversion rate: 0.6%
Avg BSR: #77
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 14.4%
Avg brand age: 39 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Google65%
SPORTLINK9%
yotommi7%
PlusAcc6%
Anker4%
HomeMount3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top google speaker search terms

apple homepod76K/yr -10.0%0.0% conv.
google speaker54K/yr +2.1%0.1% conv.
homepod65K/yr -14.7%0.0% conv.
google nest mini76K/yr -25.2%0.6% conv.
homepod mini60K/yr -17.3%0.1% conv.
apple homepod mini42K/yr -11.1%0.1% conv.
pure dab radio28K/yr -6.7%0.1% conv.
google home mini41K/yr -41.2%0.3% conv.
google smart speaker19K/yr +8.9%0.2% conv.
google nest speaker26K/yr -22.7%0.5% conv.

All search terms

Top google speaker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)

Google£59.194.1★1,586 rev

Portable Battery Base Compatible with HomePod Mini 10 000 mAh Black

PlusAcc£36.234.2★176 rev

GOOGLE Home Nest Bluetooth Hub Light Grey

Google£113.624.1★434 rev

Gelink Socket Wall Mount for Google Home Mini Nest Mini (2nd gen) Holder Stand Hanger Plug in Kitchen Bathroom Bedroom Hides the Long Cord (White)

SPORTLINK£7.444.4★1,829 rev

Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Black)

Anker£21.894.7★143,491 rev

Newest

by launch date

Sonos Introducing Era 100 SL |The essential speaker for music lovers. (Black)

Sonos£127.1546 rev

4mo ago

yotommi Real Wood Stand for Homepod Mini Wooden Tripod Mount with Metal Frame Anti-Slip Safe Stable Wood Holder Compatible for Home pod Mini Speaker on Desk/table (Walnut)

yotommi£15.2312 rev

10mo ago

yotommi Real Wood Stand for Homepod 2nd gen (2023) on desktop Sturdy Stable Wooden table Holder with Metal Frame Protect Home pod 2 Speaker for better Sound (walnut)

yotommi£18.685 rev

10mo ago

Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)

Google£59.191,586 rev

1y ago

Pure Classic H4 Digital Kitchen Radio (DAB+/FM Bluetooth USB AUX Kitchen Timer Alarm) Cotton White/Oak

Pure£65.36523 rev

2y ago

What buyers say about google speaker

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality39%

“Amazing sound”

Value For Money13%

“Affordable Price”

Quality-Overall9%

“Great build quality”

Battery Life4%

“Long battery life”

Bass3%

“nice bass”

Assembly/Installation2%

“The initial setup was straightforward”

Portability2%

“Perfect for travelling”

Connectivity-Overall2%

“Connects quick”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“Accurate description”

What buyers complain about

Audio Quality10%

“Terrible Sound Quality”

Audio Volume9%

“very low sound”

Charging7%

“it's stopped charging”

Bass6%

“Very poor bass on speaker”

Noise Level5%

“Its very loud too”

Speaker4%

“Awful speaker”

Size-Overall4%

“Small size”

Functionality-Overall2%

“- Apps freeze eg '4' TV”

Touch/Button Controls2%

“Bluetooth buttons do not illuminate so fumbling around having to switch light on to see what I'm doing”

Instructions/User Manual/Troubleshooting2%

“instructions aren't brilliant”

Top return reasons

Audio Quality18%

Connectivity-Overall12%

Compatibility-Overall11%

Speaker8%

Noise Level7%

Functionality-Overall6%

Bass5%