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Google Speaker

Fail

Buyers convert on only 0.6% of searches, so Google Speaker is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£162K/yr578K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
80%top-5 click share · 8 brands · 33 sellers

Flapen Score

Google Speaker against its category

The dotted line is the Electronics & Photo average. Past it, Google Speaker is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Speaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Speaker 578K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
0.6%
Market size, estimated
£162Ka year
Peak month
December2.7× the quietest month
Top search term
apple homepod76K searches a year

02 · Price

A sale here is worth £43.72.

Listings sell for £43.72 on average, from £7.44 to £127.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £43.72 that is £0 to £4K a year per listing.

Average price
£43.72inside the $15 to $100 sweet spot
Price range
£7.44–£127.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #77 within Portable Sound & Video. It carries 13,593 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
14.4%
Average rank
#77in Portable Sound & Video
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,593per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Google Speaker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£97K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

6%

  • Google65%
  • SPORTLINK9%
  • yotommi7%
  • PlusAcc6%
  • Anker4%
  • HomeMount3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Google Speaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Google Speaker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • apple homepod76K/yr
  • google speaker54K/yr
  • homepod65K/yr
  • google nest mini76K/yr
  • homepod mini60K/yr
  • apple homepod mini42K/yr
  • pure dab radio28K/yr
  • google home mini41K/yr
  • google smart speaker19K/yr
  • google nest speaker26K/yr

Reviews and returns

What reviews say buyers love and hate about Google Speaker

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Audio Quality”
10%of negative reviews mention “Audio Quality”
1.6%of orders come back
“Terrible Sound Quality”
A buyer, on “Audio Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Google Speaker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data