Google Speaker
FailBuyers convert on only 0.6% of searches, so Google Speaker is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £162K/yr578K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 33 sellers
Flapen Score
Google Speaker against its category
The dotted line is the Electronics & Photo average. Past it, Google Speaker is stronger. Inside it, weaker.
Market
The Google Speaker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Google Speaker 578K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £162Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- apple homepod76K searches a year
02 · Price
A sale here is worth £43.72.
Listings sell for £43.72 on average, from £7.44 to £127.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £43.72 that is £0 to £4K a year per listing.
- Average price
- £43.72inside the $15 to $100 sweet spot
- Price range
- £7.44–£127.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #77 within Portable Sound & Video. It carries 13,593 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 14.4%
- Average rank
- #77in Portable Sound & Video
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,593per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Google Speaker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)
- Price
- £59.19
- Rating
- 4.1/5
- Reviews
- 1,586
- Age
- 1y ago

Portable Battery Base Compatible with HomePod Mini 10 000 mAh Black
- Price
- £36.23
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 4y ago

GOOGLE Home Nest Bluetooth Hub Light Grey
- Price
- £113.62
- Rating
- 4.1/5
- Reviews
- 434
- Age
- 7y ago

Gelink Socket Wall Mount for Google Home Mini Nest Mini (2nd gen) Holder Stand Hanger Plug in Kitchen Bathroom Bedroom Hides the Long Cord (White)
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 1,829
- Age
- 7y ago

Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Black)
- Price
- £21.89
- Rating
- 4.7/5
- Reviews
- 143,491
- Age
- 9y ago
Trending
90-day click momentum
Sonos Introducing Era 100 SL |The essential speaker for music lovers. (Black)
- Price
- £127.15
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

yotommi Real Wood Stand for Homepod 2nd gen (2023) on desktop Sturdy Stable Wooden table Holder with Metal Frame Protect Home pod 2 Speaker for better Sound (walnut)
- Price
- £18.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

Gelink Google Home Mini Pedestal Desk Stand for Nest Mini (2nd gen) Improves Sound Reception and Appearance - Portable Desktop Table Stand Holder for Your Smart Home Voice Assistants (White)
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 1,296
- Age
- 7y ago

Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)
- Price
- £59.19
- Rating
- 4.1/5
- Reviews
- 1,586
- Age
- 1y ago

Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Black)
- Price
- £21.89
- Rating
- 4.7/5
- Reviews
- 143,491
- Age
- 9y ago
Newest
by launch date
Sonos Introducing Era 100 SL |The essential speaker for music lovers. (Black)
- Price
- £127.15
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

yotommi Real Wood Stand for Homepod Mini Wooden Tripod Mount with Metal Frame Anti-Slip Safe Stable Wood Holder Compatible for Home pod Mini Speaker on Desk/table (Walnut)
- Price
- £15.23
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 10mo ago

yotommi Real Wood Stand for Homepod 2nd gen (2023) on desktop Sturdy Stable Wooden table Holder with Metal Frame Protect Home pod 2 Speaker for better Sound (walnut)
- Price
- £18.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)
- Price
- £59.19
- Rating
- 4.1/5
- Reviews
- 1,586
- Age
- 1y ago

Pure Classic H4 Digital Kitchen Radio (DAB+/FM Bluetooth USB AUX Kitchen Timer Alarm) Cotton White/Oak
- Price
- £65.36
- Rating
- 4.4/5
- Reviews
- 523
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Google65%
- SPORTLINK9%
- yotommi7%
- PlusAcc6%
- Anker4%
- HomeMount3%
- Open — no brand owns it (2 brands, 6%)
Demand
Google Speaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Google Speaker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple homepod76K/yr
- google speaker54K/yr
- homepod65K/yr
- google nest mini76K/yr
- homepod mini60K/yr
- apple homepod mini42K/yr
- pure dab radio28K/yr
- google home mini41K/yr
- google smart speaker19K/yr
- google nest speaker26K/yr
Reviews and returns
What reviews say buyers love and hate about Google Speaker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible Sound Quality
Cheap sounding speaker
not good quality speaker
very low sound
Maximum volume is too low
Its very loud too
it's stopped charging
it's not charging
doesn't hold a charge
Very poor bass on speaker
Bass is poor
need more bass
Its very loud too
not that loud
loud
Love
Amazing sound
It produces exceptional sound
Amazing clear sound
Affordable Price
Great value
Excellent value
Great build quality
Best quality
The build quality is superb
Long battery life
great battery
Battery life is great
nice bass
Sound is clear with good bass
Really good sound with deep bass
Return
1.6% Return rate 5% Fixable by listing
Terrible Sound Quality
Cheap sounding speaker
not good quality speaker
Awful speaker
Unfortunately this speaker only worked OK for about 15 minutes of play
Not an impressive speaker
Its very loud too
not that loud
loud
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Speaker questions
Answered from the same tracked data.









