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Google Pixel 6a Case

Fail

Shoppers spend only $40K a year here, so Google Pixel 6a Case is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£40K/yr153K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
34%top-5 click share · 38 brands · 47 sellers

Flapen Score

Google Pixel 6a Case against its category

The dotted line is the Electronics & Photo average. Past it, Google Pixel 6a Case is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Pixel 6a Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Pixel 6a Case 153K times last year and spent an estimated £40K. The top 5 brands take 47% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
3.5%
Market size, estimated
£40Ka year
Peak month
September1.9× the quietest month
Top search term
google pixel 6a phone case40K searches a year

02 · Price

A sale here is worth £7.53.

Listings sell for £7.53 on average, from £3.07 to £16.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.53 that is £753 to £2K a year per listing.

Average price
£7.53under the $15 to $100 sweet spot
Price range
£3.07–£16.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£753–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #4,371 within Cases & Covers. It carries 1,640 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#4,371in Cases & Covers
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,640per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Google Pixel 6a Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

47

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

34%

Top 20: 75%

Open market

49%

  • Vancle14%
  • KRAFTCARE10%
  • TECHGEAR8%
  • Pristine-Tech8%
  • kwmobile7%
  • Aozuoton4%

Demand

Google Pixel 6a Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Google Pixel 6a Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google pixel 6a phone case40K/yr
  • pixel 6a case42K/yr
  • google pixel 6a case38K/yr
  • pixel 6a phone case12K/yr
  • google pixel 6a cover10K/yr
  • phone case google pixel 6a5K/yr
  • google 6a phone case5K/yr

Reviews and returns

What reviews say buyers love and hate about Google Pixel 6a Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption16%−0.11

the magnet is pathetic

It is not magnetic

Weak magnetic catch

Size-Overall16%−0.10

yeah, too small to fit

Doesnt fit

The case is far too large in general

Color8%+0.46

Colour isn't like the picture

Does not turn yellow over time

Ease Of Use8%−0.02

are difficult to press

Unfit for purpose

Defective Material/Parts6%−0.04

Manufacturing fault methinks

Love

Quality-Overall16%+0.77

Good quality

Really well made

Good looks well made

Value For Money14%+1.20

Excellent Value

Good value

well worth the money

Size-Overall12%−0.10

Great fit

Fits the phone perfectly

The case fits perfectly

Advertised Vs Actual Product10%+0.39

Works as advertised

Does the job

As described

Design-Overall6%

Design is nice

The floral design is embossed

Sleek

Return

1.8% Return rate 67% Fixable by listing

Size-Overall52%▅▆▆█▅▅

yeah, too small to fit

Doesnt fit

The case is far too large in general

Magnetic Strength/Adsorption10%▁▄▅▅▄█

the magnet is pathetic

It is not magnetic

Weak magnetic catch

Advertised Vs Actual Product6%▇▁▁█▁▄
Touch/Button Controls5%▁▁▇▁█▁

the buttons are quite hard to press with the case on

button covers very stiff

on/off buttons is on the stiff side

Compatibility-Overall4%█▇▁▁▄▆

FAQ

Common Google Pixel 6a Case questions

Answered from the same tracked data.