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Google Pixel 6 Pro Case

Fail

Shoppers spend only $16K a year here, so Google Pixel 6 Pro Case is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£16K/yr63K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
45%top-5 click share · 24 brands · 26 sellers

Flapen Score

Google Pixel 6 Pro Case against its category

The dotted line is the Electronics & Photo average. Past it, Google Pixel 6 Pro Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Pixel 6 Pro Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Pixel 6 Pro Case 63K times last year and spent an estimated £16K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.1%
Market size, estimated
£16Ka year
Peak month
August1.9× the quietest month
Top search term
pixel 6 pro case29K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £2.44 to £16.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.15 that is £0 to £815 a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£2.44–£16.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£815
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #5,925 within Cases & Covers. It carries 1,622 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
93%
Out of stock, average day
19.3%
Average rank
#5,925in Cases & Covers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,622per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Google Pixel 6 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£632£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

26

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

45%

Top 20: 91%

Open market

34%

  • kwmobile18%
  • Yxnvixn15%
  • KIOMY13%
  • FNDMIL8%
  • Kuafcase6%
  • Yiakeng5%

Demand

Google Pixel 6 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Google Pixel 6 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pixel 6 pro case29K/yr
  • google pixel 6 pro case28K/yr
  • google pixel 6 pro phone case4K/yr
  • google 6 pro case1K/yr
  • google pixel 6 pro case and screen protector750/yr

Reviews and returns

What reviews say buyers love and hate about Google Pixel 6 Pro Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Drop/Impact Protection33%−0.28

Didn't protect it at all

and so is not protected

Color Fading/Discoloration33%−0.40

Discolored

Noise Level11%0.00

Sound is muffled and quiet

Audio Quality11%0.00

Even when recording videos the sound is a lot more muffled than without the case

muffled speaker on phonecalls

Love

Drop/Impact Protection38%−0.28

Good, protective case

Strong enough to protect edges, back and specially, thick to avoid touching camera lenses

Size-Overall13%+1.63

Fits amazingly

It is fits my phone amazingly

Quality-Overall13%+1.63

Really good product

Comfort-Overall13%+1.63

comfortable when I am holding my phone in my hands

Security8%0.00

Very protective,

Return

1.9% Return rate 38% Fixable by listing

Size-Overall34%▄▇▃▆█▆
Quality-Overall15%█▁▃▁▃▄
Compatibility-Overall9%▁▁▁▇█▄
Touch/Button Controls8%▃█▄▁▁▁
Drop/Impact Protection6%▁▁▁▁▅█

Didn't protect it at all

and so is not protected

FAQ

Common Google Pixel 6 Pro Case questions

Answered from the same tracked data.