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Google Pixel 6 Case

Fail

Shoppers spend only $46K a year here, so Google Pixel 6 Case is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£46K/yr150K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
42%top-5 click share · 28 brands · 33 sellers

Flapen Score

Google Pixel 6 Case against its category

The dotted line is the Electronics & Photo average. Past it, Google Pixel 6 Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Pixel 6 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Pixel 6 Case 150K times last year and spent an estimated £46K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
4.1%
Market size, estimated
£46Ka year
Peak month
September1.8× the quietest month
Top search term
pixel 6 case60K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £2.99 to £17.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£2.99–£17.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #3,461 within Cases & Covers. It carries 1,909 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
7.3%
Average rank
#3,461in Cases & Covers
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,909per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Google Pixel 6 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

33

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

42%

Top 20: 84%

Open market

37%

  • kwmobile26%
  • Yxnvixn9%
  • Spigen8%
  • AMPLE7%
  • TUDIA7%
  • Pilaru5%

Demand

Google Pixel 6 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Google Pixel 6 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pixel 6 case60K/yr
  • google pixel 6 case57K/yr
  • google pixel 6 phone case20K/yr
  • pixel 6 phone case12K/yr

Reviews and returns

What reviews say buyers love and hate about Google Pixel 6 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption25%−0.17

Magnetic attraction is very weak

The strength of the magnet is awful

Weak magnet

Durability14%−0.05

The black started to wear away after a couple of months

Didn't even last a MONTH

Touch/Button Controls14%−0.11

The button on the side not working

Hard to press power and volume buttons

Charging6%−0.07

This case doesn't allow wireless charging

Quality-Overall6%+1.33

Cheap crap

Love

Size-Overall19%+1.61

Brilliant fit

Fits like a glove

Fits phone perfectly

Quality-Overall17%+1.33

Good quality

Decent product

Very good and as described

Drop/Impact Protection12%+0.51

Good protection

Protects the phone well

Great cover protects the screen well

Value For Money8%+0.35

Good for the price

Good value

Gets the job done for a cheap price

Grip7%+0.48

Nice matte finish that has helped me keep my grip better on my phone. I've had a stroke

good grip

Good grip fit well

Return

1.9% Return rate 71% Fixable by listing

Size-Overall50%▅▇█▆▆▇
Color7%▁█▇▆▁▄
Magnetic Strength/Adsorption7%█▁▅▇▇▄

Magnetic attraction is very weak

The strength of the magnet is awful

Weak magnet

Compatibility-Overall6%▇▁▁▁█▇
Advertised Vs Actual Product6%▁▄▁▃█▇

FAQ

Common Google Pixel 6 Case questions

Answered from the same tracked data.