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Glasses Cleaner

Fail

Prices span $0.80–$12.04, mostly outside the sweet spot, so Glasses Cleaner is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£618K/yr715K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
75%top-5 click share · 12 brands · 94 sellers

Flapen Score

Glasses Cleaner against its category

The dotted line is the Electronics & Photo average. Past it, Glasses Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glasses Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glasses Cleaner 715K times last year and spent an estimated £618K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £618K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
14.4%
Market size, estimated
£618Ka year
Peak month
March1.1× the quietest month
Top search term
glasses cleaner369K searches a year

02 · Price

A sale here is worth £6.01.

Listings sell for £6.01 on average, from £0.80 to £12.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.01 that is £36K to £48K a year per listing.

Average price
£6.01under the $15 to $100 sweet spot
Price range
£0.80–£12.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£36K–£48K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Camera & Photo. It carries 7,644 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#25in Camera & Photo
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,644per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Glasses Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£62K£124K£185K£247K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

94

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • ZEISS38%
  • SmoTecQ21%
  • Ordilend8%
  • Betron6%
  • CAMKIX6%
  • Aldbury Goods5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Glasses Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Glasses Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glasses cleaner369K/yr
  • lens cleaner for glasses48K/yr
  • spectacle cleaner48K/yr
  • glasses cleaner spray46K/yr
  • lens cleaner36K/yr
  • glasses lens cleaner22K/yr
  • glasses cleaning kit27K/yr
  • glasses cleaning spray16K/yr
  • zeiss lens cleaning spray14K/yr
  • glasses spray cleaner13K/yr

Reviews and returns

What reviews say buyers love and hate about Glasses Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%+1.65

looking worse than before cleaning

Doesn't clean things very well

Not an easy to use cleaner

Moist/Dry15%−0.15

They are not very moist

Too dry

The wipes are virtually dry

Quality-Overall11%−0.06

Low quality product

Rubbish product

not as good quality as the Zeiss ones

Lenses7%−0.03

Leaves smudge marks on lens

Dont use on lenses

Having said that it turns out my lenses are scratched

Value For Money5%+1.42

pricey

Waste of money

Not worth it

Love

Ease Of Cleaning25%+1.65

Fantastic clean

Cleans really well

Easy clean

Value For Money17%+1.42

Great deal

Fair price

Great buy

Quality-Overall13%−0.06

Excellent results

Reliable Quality

Excellent Quality

Lenses7%−0.03

best lens cleaners

Great lens wipes

Excellent lens cleaner

Advertised Vs Actual Product7%+0.15

Exactly what I wanted

ALL AS ADVERTISED

As described

Return

0.1% Return rate 43% Fixable by listing

Size-Overall35%█▃█▇▅▅

Not fit for purpose in my opinion

Very small

The bottle is small

Leak-Proof15%▅█▄▃▅▄
Lenses7%▁▁▁▅▃█

Leaves smudge marks on lens

Dont use on lenses

Having said that it turns out my lenses are scratched

Ease Of Cleaning6%▄█▅▄▂▄

looking worse than before cleaning

Doesn't clean things very well

Not an easy to use cleaner

Compatibility-Overall6%▁▁█▄▁▁

FAQ

Common Glasses Cleaner questions

Answered from the same tracked data.