- Flapen Score
- 42 / 100Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 4442
- Market size
- £2.3M/yr750K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 88 sellers
Flapen Score
Gimbal against its category
The dotted line is the Electronics & Photo average. Past it, Gimbal is stronger. Inside it, weaker.
Market
The Gimbal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gimbal 750K times last year and spent an estimated £2.3M. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 750K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £2.3Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- dji osmo127K searches a year
02 · Price
A sale here is worth £149.62.
Listings sell for £149.62 on average, from £21.54 to £437.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £149.62 that is £75K to £112K a year per listing.
- Average price
- £149.62above the $15 to $100 sweet spot
- Price range
- £21.54–£437.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £75K–£112K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Camera & Photo. It carries 1,983 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Camera & Photo
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,983per listing
- Listings tracked
- 22
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Gimbal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DJI Osmo Mobile 7 Gimbal Stabilizer for iPhone Android Built-in Tripod Ultra-Light Comfortable Grip 3-Axis Phone Gimbal ActiveTrack 7.0 ShotGuides One-Tap Edit 10hrs Use Phone Charging
- Price
- £52.08
- Rating
- 4.4/5
- Reviews
- 3,979
- Age
- 1y ago

DJI Osmo Mobile 7P Gimbal Stabilizer for iPhone Android Native Tracking Lighting 3-Axis Phone Gimbal Quick Launch One-Tap Edit Built-in Extension Rod & Tripod 10hrs Use Phone Charging
- Price
- £86.33
- Rating
- 4.3/5
- Reviews
- 6,711
- Age
- 1y ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod&Tripod 10h Battery
- Price
- £101.40
- Rating
- 4.4/5
- Reviews
- 2,591
- Age
- 8mo ago

SRIKEKL Gimbal Stabilizer for Smartphone Selfie Stick Tripod with Remote Control Auto Balance 360 Rotation 1-Axis Phone Gimbal for Group Selfies Live Streaming Tiktok Video Recording
- Price
- £24.40
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 2y ago

DJI Osmo Pocket 3 Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Fast Focusing Face/Object Tracking 2 Rotatable Touchscreen Small Video Camera for Photography Youtube
- Price
- £307.07
- Rating
- 4.5/5
- Reviews
- 3,413
- Age
- 2y ago
Trending
estimated 90-day click momentum
Osmo Mobile 8P Gimbal Stabilizer for iPhone & Android Remote Controller Native Tracking Built-in Extension Rod & Tripod 10h Battery Robust 3-Axis Stabilization 360 Pan Rotation Phone Gimbal
- Price
- £106.47
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2mo ago

DJI Osmo Pocket 4 Essential Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 14Stop Dynamic Range 107GB BuiltIn Storage Handle With 1/4 Thread
- Price
- £342.03
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Pocket 4 Creator Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 107GB Built-in Storage Mic 3 Transmitter Fill Light Osmo
- Price
- £437.07
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Mobile 8 Standard Combo Gimbal Stabilizer for Phone AI Native Tracking 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod Robust 3-Axis Stabilization
- Price
- £64.32
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 3mo ago

AOCHUAN 360 Pan Rotation Gimbal Stabilizer for iPhone Magnetic Remote Vontrol 3-Axis Stabilizer w/Built-in Extension Rod & One-Touch Open Tripod 3-in-1 Foldable Phone Gimbal for Vlogging Travel
- Price
- £57.45
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 7mo ago
Newest
by launch date
Osmo Mobile 8P Gimbal Stabilizer for iPhone & Android Remote Controller Native Tracking Built-in Extension Rod & Tripod 10h Battery Robust 3-Axis Stabilization 360 Pan Rotation Phone Gimbal
- Price
- £106.47
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2mo ago

DJI Osmo Pocket 4 Creator Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 107GB Built-in Storage Mic 3 Transmitter Fill Light Osmo
- Price
- £437.07
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Pocket 4 Essential Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 14Stop Dynamic Range 107GB BuiltIn Storage Handle With 1/4 Thread
- Price
- £342.03
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Mobile 8 Standard Combo Gimbal Stabilizer for Phone AI Native Tracking 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod Robust 3-Axis Stabilization
- Price
- £64.32
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 3mo ago

AOCHUAN 360 Pan Rotation Gimbal Stabilizer for iPhone Magnetic Remote Vontrol 3-Axis Stabilizer w/Built-in Extension Rod & One-Touch Open Tripod 3-in-1 Foldable Phone Gimbal for Vlogging Travel
- Price
- £57.45
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
88
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
0%
- DJI81%
- SRIKEKL10%
- hohem4%
- AOCHUAN4%
- KOSCHEAL1%
- Open — no brand owns it (0%)
Demand
Gimbal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Gimbal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dji osmo127K/yr
- gimbal136K/yr
- dji camera67K/yr
- gimbal stabilizer for smartphones74K/yr
- dji gimbal55K/yr
- phone gimbal49K/yr
- gimble35K/yr
- iphone gimbal31K/yr
- phone stabilizer for filming20K/yr
- dji osmo mobile16K/yr
Reviews and returns
What reviews say buyers love and hate about Gimbal
We read the reviews and the return reasons for every product selling here.
“Overheating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gimbal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









