- Flapen Score
- 42 / 100Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 4442
- Market size
- £2.3M/yr750K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 88 sellers
Flapen Score
Gimbal against its category
The dotted line is the Electronics & Photo average. Past it, Gimbal is stronger. Inside it, weaker.
Market
The Gimbal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gimbal 750K times last year and spent an estimated £2.3M. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 750K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £2.3Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- dji osmo127K searches a year
02 · Price
A sale here is worth £149.62.
Listings sell for £149.62 on average, from £21.54 to £437.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £149.62 that is £75K to £112K a year per listing.
- Average price
- £149.62above the $15 to $100 sweet spot
- Price range
- £21.54–£437.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £75K–£112K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Camera & Photo. It carries 1,983 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Camera & Photo
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,983per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Gimbal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DJI Osmo Mobile 7 Gimbal Stabilizer for iPhone Android Built-in Tripod Ultra-Light Comfortable Grip 3-Axis Phone Gimbal ActiveTrack 7.0 ShotGuides One-Tap Edit 10hrs Use Phone Charging
- Price
- £52.08
- Rating
- 4.4/5
- Reviews
- 3,979
- Age
- 1y ago

DJI Osmo Mobile 7P Gimbal Stabilizer for iPhone Android Native Tracking Lighting 3-Axis Phone Gimbal Quick Launch One-Tap Edit Built-in Extension Rod & Tripod 10hrs Use Phone Charging
- Price
- £86.33
- Rating
- 4.3/5
- Reviews
- 6,711
- Age
- 1y ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod&Tripod 10h Battery
- Price
- £101.40
- Rating
- 4.4/5
- Reviews
- 2,591
- Age
- 8mo ago

SRIKEKL Gimbal Stabilizer for Smartphone Selfie Stick Tripod with Remote Control Auto Balance 360 Rotation 1-Axis Phone Gimbal for Group Selfies Live Streaming Tiktok Video Recording
- Price
- £24.40
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 2y ago

DJI Osmo Pocket 3 Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Fast Focusing Face/Object Tracking 2 Rotatable Touchscreen Small Video Camera for Photography Youtube
- Price
- £307.07
- Rating
- 4.5/5
- Reviews
- 3,413
- Age
- 2y ago
Trending
90-day click momentum
Osmo Mobile 8P Gimbal Stabilizer for iPhone & Android Remote Controller Native Tracking Built-in Extension Rod & Tripod 10h Battery Robust 3-Axis Stabilization 360 Pan Rotation Phone Gimbal
- Price
- £106.47
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2mo ago

DJI Osmo Pocket 4 Essential Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 14Stop Dynamic Range 107GB BuiltIn Storage Handle With 1/4 Thread
- Price
- £342.03
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Pocket 4 Creator Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 107GB Built-in Storage Mic 3 Transmitter Fill Light Osmo
- Price
- £437.07
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Mobile 8 Standard Combo Gimbal Stabilizer for Phone AI Native Tracking 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod Robust 3-Axis Stabilization
- Price
- £64.32
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 3mo ago

AOCHUAN 360 Pan Rotation Gimbal Stabilizer for iPhone Magnetic Remote Vontrol 3-Axis Stabilizer w/Built-in Extension Rod & One-Touch Open Tripod 3-in-1 Foldable Phone Gimbal for Vlogging Travel
- Price
- £57.45
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 7mo ago
Newest
by launch date
Osmo Mobile 8P Gimbal Stabilizer for iPhone & Android Remote Controller Native Tracking Built-in Extension Rod & Tripod 10h Battery Robust 3-Axis Stabilization 360 Pan Rotation Phone Gimbal
- Price
- £106.47
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2mo ago

DJI Osmo Pocket 4 Creator Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 107GB Built-in Storage Mic 3 Transmitter Fill Light Osmo
- Price
- £437.07
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Pocket 4 Essential Combo Pocket Gimbal Vlog Camera 1 CMOS & 4K/240fps 3Axis Stabilization 2× Lossless Zoom 14Stop Dynamic Range 107GB BuiltIn Storage Handle With 1/4 Thread
- Price
- £342.03
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 3mo ago

DJI Osmo Mobile 8 Standard Combo Gimbal Stabilizer for Phone AI Native Tracking 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod Robust 3-Axis Stabilization
- Price
- £64.32
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 3mo ago

AOCHUAN 360 Pan Rotation Gimbal Stabilizer for iPhone Magnetic Remote Vontrol 3-Axis Stabilizer w/Built-in Extension Rod & One-Touch Open Tripod 3-in-1 Foldable Phone Gimbal for Vlogging Travel
- Price
- £57.45
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- DJI81%
- SRIKEKL10%
- hohem4%
- AOCHUAN4%
- KOSCHEAL1%
- Open — no brand owns it (0%)
Demand
Gimbal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Gimbal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dji osmo127K/yr
- gimbal136K/yr
- dji camera67K/yr
- gimbal stabilizer for smartphones74K/yr
- dji gimbal55K/yr
- phone gimbal49K/yr
- gimble35K/yr
- iphone gimbal31K/yr
- phone stabilizer for filming20K/yr
- dji osmo mobile16K/yr
Reviews and returns
What reviews say buyers love and hate about Gimbal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overheating
OVERHEATING
Heating issues
They are not the cheapest
Price may seem a bit high
it's way overpriced
the software is a bit confusing
the app failed to work
the app are a bit clunky
Doesnt work
It does not work as expected at all
Poor functionality
Garbage
Absolute trash
Poor quality
Love
Brilliant quality
Good quality build
The build quality feels strong
Budget friendly
Value for money
Great value
Easy to use
easy to carry
Best to use easy to handle
Great video
The video quality is very clear and beautiful
great quality video
Well made pictures are outstanding
picture quality is amazing
The picture quality
Return
5.2% Return rate 0% Fixable by listing
Doesnt work
It does not work as expected at all
Poor functionality
Garbage
Absolute trash
Poor quality
Not compatible
It wont sync to my phone
not quite fully compatible with my Samsung
They are not the cheapest
Price may seem a bit high
it's way overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gimbal questions
Answered from the same tracked data.









