Skip to content

Gimbal

Fail

The top 5 brands take 100% of clicks, so Gimbal is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£2.3M/yr750K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
62%top-5 click share · 5 brands · 88 sellers

Flapen Score

Gimbal against its category

The dotted line is the Electronics & Photo average. Past it, Gimbal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gimbal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gimbal 750K times last year and spent an estimated £2.3M. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
750K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.0%
Market size, estimated
£2.3Ma year
Peak month
November1.5× the quietest month
Top search term
dji osmo127K searches a year

02 · Price

A sale here is worth £149.62.

Listings sell for £149.62 on average, from £21.54 to £437.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £149.62 that is £75K to £112K a year per listing.

Average price
£149.62above the $15 to $100 sweet spot
Price range
£21.54–£437.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£75K–£112K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Camera & Photo. It carries 1,983 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Camera & Photo
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,983per listing
Listings tracked
22

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gimbal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£228K£455K£683K£911K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

0%

  • DJI81%
  • SRIKEKL10%
  • hohem4%
  • AOCHUAN4%
  • KOSCHEAL1%
  • Open — no brand owns it (0%)

Demand

Gimbal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gimbal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dji osmo127K/yr
  • gimbal136K/yr
  • dji camera67K/yr
  • gimbal stabilizer for smartphones74K/yr
  • dji gimbal55K/yr
  • phone gimbal49K/yr
  • gimble35K/yr
  • iphone gimbal31K/yr
  • phone stabilizer for filming20K/yr
  • dji osmo mobile16K/yr

Reviews and returns

What reviews say buyers love and hate about Gimbal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating8%−0.14

Overheating

OVERHEATING

Heating issues

Value For Money8%+1.28

They are not the cheapest

Price may seem a bit high

it's way overpriced

Software/Application7%−0.08

the software is a bit confusing

the app failed to work

the app are a bit clunky

Functionality-Overall5%−0.07

Doesnt work

It does not work as expected at all

Poor functionality

Quality-Overall4%+0.40

Garbage

Absolute trash

Poor quality

Love

Quality-Overall18%+0.40

Brilliant quality

Good quality build

The build quality feels strong

Value For Money15%+1.28

Budget friendly

Value for money

Great value

Ease Of Use8%+0.44

Easy to use

easy to carry

Best to use easy to handle

Video Quality6%+0.34

Great video

The video quality is very clear and beautiful

great quality video

Image/Picture Clarity6%+0.56

Well made pictures are outstanding

picture quality is amazing

The picture quality

Return

5.2% Return rate 0% Fixable by listing

Functionality-Overall16%▇▇██▆▆

Doesnt work

It does not work as expected at all

Poor functionality

Quality-Overall7%█▅█▇▄▄

Garbage

Absolute trash

Poor quality

Compatibility-Overall7%▇▇▆▇▆█

Not compatible

It wont sync to my phone

not quite fully compatible with my Samsung

Defective Material/Parts5%▅▆▆▇█▅
Value For Money5%▅▄▇▅▅█

They are not the cheapest

Price may seem a bit high

it's way overpriced

FAQ

Common Gimbal questions

Answered from the same tracked data.