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Garmin Dash Cam

Fail

The top 5 brands take 100% of clicks, so Garmin Dash Cam is a Fail.

Flapen Score
30
30 / 100
Ranks 1,418 of 1,488 Electronics & Photo niches · −14 vs the category median of 44
Market size
£137K/yr69K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
84%top-5 click share · 4 brands · 51 sellers

Flapen Score

Garmin Dash Cam against its category

The dotted line is the Electronics & Photo average. Past it, Garmin Dash Cam is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garmin Dash Cam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garmin Dash Cam 69K times last year and spent an estimated £137K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.5%
Market size, estimated
£137Ka year
Peak month
December2.0× the quietest month
Top search term
garmin dash cam50K searches a year

02 · Price

A sale here is worth £129.19.

Listings sell for £129.19 on average, from £56.69 to £312.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £129.19 that is £0 to £13K a year per listing.

Average price
£129.19above the $15 to $100 sweet spot
Price range
£56.69–£312.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #115 within Car & Vehicle Electronics. It carries 2,521 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#115in Car & Vehicle Electronics
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,521per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Garmin Dash Cam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Garmin93%
  • REDTIGER3%
  • 70mai2%
  • Nextbase2%

Demand

Garmin Dash Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Garmin Dash Cam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garmin dash cam50K/yr
  • garmin dashcam11K/yr
  • dash cam garmin8K/yr

Reviews and returns

What reviews say buyers love and hate about Garmin Dash Cam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall20%−0.29

with no connection

Could not connect with app

The connection to the WiFi is clunky

Quality-Overall10%−0.04

It is very poor quality

Rubbish

quality is shocking

Advertised Vs Actual Product6%−0.03

Misleading

False product information

Misleading advertising

Value For Money4%

just was so expensive for this

not worth the money

I think its slighty over priced

Adhesion/Stickiness4%−0.06

Adhesive Sticker not good

the adhesive on the connector came off

Completely rubbish and unsuable windscreen adhesive mount

Love

Camera Quality28%+1.98

Very helpful and good clarity camera

Camera works ok

Very good, solid camera,

Quality-Overall11%−0.04

Excellent product

Good make

a great quality camera

Value For Money11%

Superb value for money

Overall I would highly recommend this product for the price

this is definitely worth purchasing

Software/Application7%+0.42

Phone app is useful, too

The app is great

easy to use app

Assembly/Installation6%+0.31

Easy to install

Easy to set up

Superb dash-cam and super-easy to install

Return

3.8% Return rate 12% Fixable by listing

Compatibility-Overall22%▅▅▅▆▅█
Connectivity-Overall12%▂█▅▅▃▂

with no connection

Could not connect with app

The connection to the WiFi is clunky

Functionality-Overall10%▂▇██▂▄
Camera Quality6%▅█▇▄█▆
Size-Overall6%█▁▂▁▄▃

FAQ

Common Garmin Dash Cam questions

Answered from the same tracked data.