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Gaming Earbuds

Fail

Demand is soft, at -13.3% this quarter, so Gaming Earbuds is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£92K/yr202K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 35 sellers

Flapen Score

Gaming Earbuds against its category

The dotted line is the Electronics & Photo average. Past it, Gaming Earbuds is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Earbuds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaming Earbuds 202K times last year and spent an estimated £92K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.9%
Market size, estimated
£92Ka year
Peak month
November1.8× the quietest month
Top search term
gaming earbuds87K searches a year

02 · Price

A sale here is worth £24.08.

Listings sell for £24.08 on average, from £7.69 to £107.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.08 that is £2K to £6K a year per listing.

Average price
£24.08inside the $15 to $100 sweet spot
Price range
£7.69–£107.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #359 within Headphones, Earphones & Accessories. It carries 3,840 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#359in Headphones, Earphones & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,840per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gaming Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • HyperX28%
  • Yinyoo26%
  • JBL14%
  • Linsoul12%
  • CCA6%
  • Ludos5%
  • Open — no brand owns it (5 brands, 9%)

Demand

Gaming Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Gaming Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming earbuds87K/yr
  • gaming earphones37K/yr
  • gaming earbuds with mic13K/yr
  • in ear gaming headphones8K/yr
  • wireless gaming earbuds7K/yr
  • gaming earphones with mic11K/yr
  • ps5 earphones8K/yr
  • xbox earbuds7K/yr
  • wired gaming earbuds7K/yr
  • gaming ear buds5K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Earbuds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality16%−0.04

Poor sound quality

Low quality tinny sound

the sound is not clear

Durability11%−0.25

Broke after 3 uses

Not as durable as hoped

Broken after just weeks

Microphone10%−0.11

everyone of my mates say the mic sounds bad BUT the audio quality isnt the worse

Microphone just falls off

Microphone quality poor

Noise Level7%−0.14

not loud in the slightest

sound horrible

the sound is muddy

Quality-Overall5%+1.70

made me question the quality control

Poor quality

Shoddy rubbish

Love

Audio Quality27%−0.04

Perfect sound stage

Good sound

Good clear sound

Quality-Overall16%+1.70

Great quality earphones

Great Quality Earbuds

Brilliant quality

Value For Money15%+1.94

reasonable price

Excellent value

Great for the price

Bass4%+0.08

Bass is good

good bass response

Really good deep bass

Size-Overall4%+0.13

fits comfortably in my ears

a good fit

They actually fit in my ears without falling out

Return

2.2% Return rate 20% Fixable by listing

Audio Quality19%▆▆▇▆██

Poor sound quality

Low quality tinny sound

the sound is not clear

Size-Overall17%█▆▄▅▄▆

They do NOT fit on to the headphones. however hard you try

Not suitable for small ears

Bag included alittle small

Functionality-Overall10%▆▃▄▃▅█
Compatibility-Overall8%▁▅▄█▇▃
Microphone8%▃▄█▆▄▅

everyone of my mates say the mic sounds bad BUT the audio quality isnt the worse

Microphone just falls off

Microphone quality poor

FAQ

Common Gaming Earbuds questions

Answered from the same tracked data.