Skip to content

Gaming Accessories

Maybe

The top 5 brands take only 28% of clicks. But buyers convert on only 0.4% of searches, so Gaming Accessories is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£396K/yr2.9M searches / yr
90-day growth
-16.7%search demand this quarter
Competition
20%top-5 click share · 86 brands · 271 sellers

Flapen Score

Gaming Accessories against its category

The dotted line is the Electronics & Photo average. Past it, Gaming Accessories is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaming Accessories 2.9M times last year and spent an estimated £396K. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £396K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
0.4%
Market size, estimated
£396Ka year
Peak month
December4.0× the quietest month
Top search term
gaming738K searches a year

02 · Price

A sale here is worth £32.62.

Listings sell for £32.62 on average, from £1.71 to £596.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £32.62 that is £3K to £8K a year per listing.

Average price
£32.62inside the $15 to $100 sweet spot
Price range
£1.71–£596.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #121 within Stands. It carries 4,459 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#121in Stands
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,459per listing
Listings tracked
103

04 · Newcomers

Amazon counts 7 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gaming Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

86 falling

Sellers

271

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

20%

Top 20: 50%

Open market

68%

  • KDD10%
  • Ziffs Vision5%
  • VELENTI5%
  • Get Trend5%
  • Fringoo4%
  • Coleshome4%

Demand

Gaming Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Gaming Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming738K/yr
  • gaming accessories561K/yr
  • pc accessories318K/yr
  • gaming desk accessories123K/yr
  • gaming stuff112K/yr
  • gaming room accessories106K/yr
  • gaming setup accessories84K/yr
  • gaming accessories for desk92K/yr
  • gaming gifts105K/yr
  • pc accessories gaming69K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging13%−0.08

Will not charge

Never charged

No charge

Durability10%−0.12

broke after a month

Did not last

Broke

Quality-Overall9%+0.62

Average quality

Cheap rubbish

Flimsy quality

Functionality-Overall6%−0.07

not working properly

Did not work

Never worked

Size-Overall5%

It's small

are quite large

Doesnt fit

Love

Quality-Overall16%+0.62

Amazing quality

it is of excellent build quality

The build quality feels solid

Value For Money10%+0.66

Good for price

Good value for money

Excellent value for money

Charging7%−0.08

Great charger

holds charge well

Fast charging

Assembly/Installation6%+0.63

Easy to install

Easy to assemble

Easy assembly

Advertised Vs Actual Product5%+0.34

As advertised

Better than expected

As described

Return

1.3% Return rate 20% Fixable by listing

Charging15%▅▆▆▇▇█

Will not charge

Never charged

No charge

Functionality-Overall13%█▇█▇▇█

not working properly

Did not work

Never worked

Size-Overall12%▇▇███▆

It's small

are quite large

Doesnt fit

Compatibility-Overall11%▆▅▅▄█▅
Defective Material/Parts5%███▇▅▅

FAQ

Common Gaming Accessories questions

Answered from the same tracked data.