How competitive is the Fujifilm X100vi niche on Amazon United Kingdom?

3 brands and 31 sellers compete in Fujifilm X100vi on Amazon United Kingdom. The top 5 Fujifilm X100vi products take 91% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fujifilm X100vi?

Fujifilm X100vi buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 5.6% — above our launch gate.

What does it cost to enter the Fujifilm X100vi niche?

Fujifilm X100vi sells for £876.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £13.16–£1683.99. The average incumbent carries 342 reviews — the moat a new listing must climb.

Fujifilm X100vi

brand-locked demand (top 5 brands take 100% of clicks) — Fujifilm X100vi doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Fujifilm X100vi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fujifilm X100vi is a £1.4M/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.

Fujifilm X100vi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.0% over the last 90 days and 0.7% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr2K

Search volume / yr-4.0%217K

Conversion rate0.7%

Avg price£876.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 31

Top-5 product click share91%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Fujifilm X100vi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fujifilm X100VI Black

Price: £1564.19
Rating: 4.6/5
Reviews: 104
Age: 2y ago

Fujifilm X100VI-Silver

Price: £1683.99
Rating: 4.4/5
Reviews: 120
Age: 2y ago

FUJIFILM X100VI Silver

Price: £1397.38
Rating: 4.6/5
Reviews: 206
Age: 1y ago

FUJIFILM X100VI Black

Price: £1371.71
Rating: 4.6/5
Reviews: 206
Age: 1y ago

Fujifilm X-T30 III silver / 13-33mm Kit

Price: £817.52
Rating: 4.5/5
Reviews: 64
Age: 9mo ago

Newest

by launch date

Fujifilm X-T30 III silver / 13-33mm Kit

Price: £817.52
Rating: 4.5/5
Reviews: 64
Age: 9mo ago

FUJIFILM X100VI Silver

Price: £1397.38
Rating: 4.6/5
Reviews: 206
Age: 1y ago

FUJIFILM X100VI Black

Price: £1371.71
Rating: 4.6/5
Reviews: 206
Age: 1y ago

SMALLRIG Leather Case Kit for FUJIFILM X100VI Including Half Cases Flip Case Cover and Shoulder Strap Genuine Leather Material Portable and Protecting Brown - 4558

Price: £36.49
Rating: 4.2/5
Reviews: 434
Age: 2y ago

SMALLRIG Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI / X100V (Black) - 4559

Price: £13.16
Rating: 4.5/5
Reviews: 1,284
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Fujifilm91%
SMALLRIG6%
Bellroy4%

Fujifilm X100vi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR0.7%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews342Avg BSR#156

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top Fujifilm X100vi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fujifilm x100vi127K/yr +5.8%0.4% conv.
x100vi20K/yr -5.3%0.5% conv.
fujifilm x100vi accessories16K/yr -13.5%0.3% conv.
fuji x100vi12K/yr -18.0%0.3% conv.
fujifilm x100v17K/yr -23.3%0.2% conv.
fujifilm x1008K/yr -10.2%0.0% conv.
fujifilm accessories4K/yr +9.3%0.3% conv.
fuji x1003K/yr -4.5%0.1% conv.
fuji x100v2K/yr -17.8%0.0% conv.
x100v2K/yr -23.6%0.0% conv.

What reviews say buyers love and hate about Fujifilm X100vi

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Size-Overall17%

“Perfect Fit”

Grip13%

“immediately makes the camera feel far more planted in the hand”

Advertised Vs Actual Product12%

“Does the job”

Quality-Overall8%

“A very nice product”

Leather Quality6%

“The leather was very nice”

What buyers complain about

58% of reviews

Advertised Vs Actual Product21%

“Because when I went to register the product with Fuji I found that the serial number on the box was different from the one on the camera”

Value For Money12%

“A bit pricey”

Size-Overall7%

“the Smallrig case does not quite fit”

Color7%

“I do wish it was sold without the shutter button - I never used it because I already had one in a colour I wanted”

Quality-Overall7%

“not good enough”

Fujifilm X100vi return rate & reasons

Why buyers send it back, as a share of all return requests.

5.6%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Compatibility-Overall

18%

3Quality-Overall

4Camera Quality

5Weight Heavy

Common Fujifilm X100vi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fujifilm X100vi 29/100 on Amazon United Kingdom — Skip it. The niche generates £1.4M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.