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Fujifilm X100vi

Fail

The top 5 brands take 100% of clicks, so Fujifilm X100vi is a Fail.

Flapen Score
29
29 / 100
Ranks 1,426 of 1,488 Electronics & Photo niches · −15 vs the category median of 44
Market size
£1.4M/yr217K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
91%top-5 click share · 3 brands · 31 sellers

Flapen Score

Fujifilm X100vi against its category

The dotted line is the Electronics & Photo average. Past it, Fujifilm X100vi is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fujifilm X100vi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fujifilm X100vi 217K times last year and spent an estimated £1.4M. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
0.7%
Market size, estimated
£1.4Ma year
Peak month
November2.3× the quietest month
Top search term
fujifilm x100vi127K searches a year

02 · Price

A sale here is worth £876.99.

Listings sell for £876.99 on average, from £13.16 to £1683.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £876.99 that is £88K to £219K a year per listing.

Average price
£876.99above the $15 to $100 sweet spot
Price range
£13.16–£1683.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£88K–£219K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Camera & Photo. It carries 342 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#156in Camera & Photo
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fujifilm X100vi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£209K£417K£626K£835K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Fujifilm91%
  • SMALLRIG6%
  • Bellroy4%

Demand

Fujifilm X100vi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Fujifilm X100vi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fujifilm x100vi127K/yr
  • x100vi20K/yr
  • fujifilm x100vi accessories16K/yr
  • fuji x100vi12K/yr
  • fujifilm x100v17K/yr
  • fujifilm x1008K/yr
  • fujifilm accessories4K/yr
  • fuji x1003K/yr
  • fuji x100v2K/yr
  • x100v2K/yr

Reviews and returns

What reviews say buyers love and hate about Fujifilm X100vi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.24

Because when I went to register the product with Fuji I found that the serial number on the box was different from the one on the camera

TOO MUCH BRANDING

Value For Money12%+0.45

A bit pricey

It's twice the price of its nearest competitor

The issue for me is the price

Size-Overall7%+0.92

the Smallrig case does not quite fit

much larger than the camera itself

Color7%−0.07

I do wish it was sold without the shutter button - I never used it because I already had one in a colour I wanted

Quality-Overall7%+0.64

not good enough

not flawless

Love

Size-Overall17%+0.92

Perfect Fit

I know that it's a snugger fit

fits

Grip13%+1.36

immediately makes the camera feel far more planted in the hand

Makes the X100VI so much easier to hold when you have larger hands

Thumb Grip

Advertised Vs Actual Product12%−0.24

Does the job

Everything I thought it would be

Quality-Overall8%+0.64

A very nice product

Leather Quality6%−0.02

The leather was very nice

A good leather case

Perfect fit, lovely leather case

Return

5.6% Return rate 43% Fixable by listing

Size-Overall29%▃█▄▅▆█

the Smallrig case does not quite fit

much larger than the camera itself

Compatibility-Overall18%▁▂█▅▃▂

the Smallrig case does not quite fit

Quality-Overall7%█▇▃▁▅▇

not good enough

not flawless

Camera Quality4%▁▂▃█▁▁
Weight Heavy3%▁▆█▁▁█

FAQ

Common Fujifilm X100vi questions

Answered from the same tracked data.