fujifilm x100vi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great£1.4M£1.4M/yr · 217K searches
Review moat
Great341.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad£13.16–£1683.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad£876.99avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fujifilm x100vi is a £1.4M/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fujifilm x100vi market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Fujifilm91%
- SMALLRIG6%
- Bellroy4%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -4.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top fujifilm x100vi search terms
- fujifilm x100vi127K/yr
- x100vi20K/yr
- fujifilm x100vi accessories16K/yr
- fuji x100vi12K/yr
- fujifilm x100v17K/yr
- fujifilm x1008K/yr
- fujifilm accessories4K/yr
- fuji x1003K/yr
- fuji x100v2K/yr
- x100v2K/yr
Top fujifilm x100vi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Fujifilm X-T30 III silver / 13-33mm Kit
Fujifilm£817.5264 rev
FUJIFILM X100VI Silver
Fujifilm£1397.38206 rev
FUJIFILM X100VI Black
Fujifilm£1371.71206 rev
SMALLRIG Leather Case Kit for FUJIFILM X100VI Including Half Cases Flip Case Cover and Shoulder Strap Genuine Leather Material Portable and Protecting Brown - 4558
SMALLRIG£36.49434 rev
SMALLRIG Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI / X100V (Black) - 4559
SMALLRIG£13.161,284 rev
Trending
90-day click momentum
Bellroy Venture Camera Sling 10L (photography bag) - Black
Bellroy£131.494.4★
Fujifilm X-T30 III silver / 13-33mm Kit
Fujifilm£817.524.5★
Fujifilm X100VI Black
Fujifilm£1564.194.6★
SMALLRIG Leather Case Kit for FUJIFILM X100VI Including Half Cases Flip Case Cover and Shoulder Strap Genuine Leather Material Portable and Protecting Brown - 4558
SMALLRIG£36.494.2★
SMALLRIG Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI / X100V (Black) - 4559
SMALLRIG£13.164.5★
What buyers say about fujifilm x100vi
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Fit”
“immediately makes the camera feel far more planted in the hand”
“Does the job”
“A very nice product”
“The leather was very nice”
“Very easy to use”
“Good item and fits camera well”
“It was my christmas present”
“The standout of this bag is it's light weight”
“Really, really comfortable to carry cross body, very well made and it doesnt look like a camera bag”
What buyers complain about
“Because when I went to register the product with Fuji I found that the serial number on the box was different from the one on the camera”
“A bit pricey”
“the Smallrig case does not quite fit”
“I do wish it was sold without the shutter button - I never used it because I already had one in a colour I wanted”
“not good enough”
“the Smallrig case does not quite fit”
Top return reasons
Common questions
- Is fujifilm x100vi profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the fujifilm x100vi niche?
- 3 brands and 31 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fujifilm x100vi?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 5.6% — above our launch gate.
- When does demand for fujifilm x100vi peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the fujifilm x100vi niche?
- Listings span £13.16–£1683.99; the average listing price is £876.99 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.